A business owner has successfully run a Google Ads account for a number of years. The owner recently heard Discovery ads mentioned but isn’t sure what they are nor how they work. Which of the following statements is true of Discovery ads?

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A business owner has successfully run a Google Ads account for a number of years. The owner recently heard Discovery ads mentioned but isn’t sure what they are nor how they work. Which of the following statements is true of Discovery ads?

  1. They’re a way of reaching users on less traditional platforms outside of Google Ads, such as Waze and Google Earth.
  2. They give users the opportunity to quickly learn more about a business or product with the help of an interactive guide.
  3. They’re a type of ad extension that encourage users to engage with the ads more before clicking through to the website.
  4. They’re a way to reach the right user at the right time while also understanding consumers’ intent across Google properties.

They’re a way to reach the right user at the right time while also understanding consumers’ intent across Google properties.

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