Are you looking for A candle company is writing copy for a new Display ad. They want to use it to influence consideration for their product. What should they do with their creative Answer asked in the Google Ads-Measurement Certification Exam? If yes, this will help you find the correct answer. I have followed this article to find A candle company is writing copy for a new Display ad. They want to use it to influence consideration for their product. What should they do with their creative Answers; if you are preparing for the Google Ads-Measurement Certification Exam/Quiz, then this question is very important.

A candle company is writing copy for a new Display ad. They want to use it to influence consideration for their product. What should they do with their creative?

  1. Focus on a specific offer or a product (upsell)
  2. Focus on brand attributes or product value proposition
  3. Focus on story-telling around the brand
  4. Include an implicit or explicit call-to-action (Buy Now, Buy Here, Shop Here, etc.)

Correct Answer: Focus on brand attributes or product value proposition

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Google Ads - Measurement Certification Exam Answers [Updated]

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