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A candle company is writing copy for a new Display ad. They want to use it to influence consideration for their product. What should they do with their creative?
- Focus on a specific offer or a product (upsell)
- Focus on brand attributes or product value proposition
- Focus on story-telling around the brand
- Include an implicit or explicit call-to-action (Buy Now, Buy Here, Shop Here, etc.)
Focus on brand attributes or product value proposition
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