A company that designs coffee mugs wants to see which of their video creatives makes viewers remember their brand best. Which of the following Google tool can they use to find out?

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A company that designs coffee mugs wants to see which of their video creatives makes viewers remember their brand best. Which of the following Google tool can they use to find out?

  1. Ad recall
  2. Brand favorability
  3. Brand Lift
  4. Conversion Lift

Brand Lift

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