Are you looking for Amelia is a marketing assistant at a big clothing brand, and has just sent out her first email marketing campaign. She takes a look at the Click Through Rate, to understand how many people clicked on a link in the email in order to land on her website. What is the drawback of this metric Answer asked in the Google Digital Garage Module 17 exam? If yes, this will help you find the correct answer. I have followed this article to find Amelia is a marketing assistant at a big clothing brand, and has just sent out her first email marketing campaign. She takes a look at the Click Through Rate, to understand how many people clicked on a link in the email in order to land on her website. What is the drawback of this metric Answers; if you are preparing for the fundamentals of digital marketing exam/quiz, then this question is very important.

Measuring success in email marketing

Amelia is a marketing assistant at a big clothing brand, and has just sent out her first email marketing campaign. She takes a look at the Click Through Rate, to understand how many people clicked on a link in the email in order to land on her website. What is the drawback of this metric?

  1. The reason for the rate being higher or lower is not known
  2. The less people that open the email, the lower the rate
  3. It doesn’t track the number of bounces 

Correct Answer: The reason for the rate being higher or lower is not known

Google Digital Garage Module 17 All Questions

Google Digital Garage is an online free course by google where you can learn many things about digital marketing fundamentals. It also helps you make your online businesses visible to more customers with fewer investments.

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Wrap Up

I hope now you know the correct answer to Amelia is a marketing assistant at a big clothing brand, and has just sent out her first email marketing campaign. She takes a look at the Click Through Rate, to understand how many people clicked on a link in the email in order to land on her website. What is the drawback of this metric? If this article helped you find the Google Digital Garage Module 17 answer, share it with those who need it.

Disclaimer: This Google Digital Garage Answers, Google Digital Marketing Answers, Google Digital Garage Answers Unlock Digital 2022, Google Digital Marketing Course Answers, and Fundamentals Of Digital Marketing Answers is only for educational purposes, so please don’t use them for any cheating purposes.

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