Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client.

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Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client.

What are two of these quantifiable characteristics? (Choose two.)
Select All Correct Responses

  1. Music preference
  2. Homeownership status
  3. Past purchases
  4. Household income
  5. Device type

Option: B, D

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