Creating and posting content ad-hoc when you have the time The creation of time-sensitive content that can be published through various channels Regularly emailing customers with news about a business’s products or services The creation and promotion of online materials with the goal ...
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Marketing channels Demographics Audience segmentation Group dynamics
Humour Please Surprise Educate
Online readers have a reduced attention span, due to being flooded with information Certain blogging platforms have a limit on the word count you can publish Online readers only like to engage with long-form pieces of content Online audiences are typically younger, so ...
Creating a content calendar Designing illustrations to support content Segmenting your audience Identifying social media influencers
Session duration Page views Referral traffic Unique page views
Could it help her find cheaper suppliers? Could it help her develop a stronger brand identity? Could it help her understand her customers’ shopping preferences? Could it help her connect with the right audience? False False True True
Alex is a mechanic who owns a small garage. He’s also a keen blogger, and writes great posts about his passion: cars! He thought his blog would attract more car lovers to his garage, but so far his blog posts are not very popular and are rarely shared on social media. He has researched how to improve the blog and now has a number of actions he can take, but is unsure which should come first. Can you help him by arranging the following actions into the correct order?
Create specific content targeted to these audience profiles Find out who his audience is Publish the content and promote it to his audience Segment his audience into groups
List of the top 10 sports equipment outlets/shops A competition inviting customers to submit photos of themselves wearing Fitstuff gear, with store gift vouchers up for grabs as prizes 10% discount vouchers for all new customers A blog about the store’s recycling scheme ...
Josh, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct. Can you help him identify the points that are correct on this list?
Focus on your target audience Only write about the products or services you offer Be consistent in your writing style and tone of voice Add the hook to the end of your blog post The longer the post, the better