Take a look at the ad below: Wedding photography Capture your special day with beautiful photographs Call to book your date now! Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad?
Discy Latest Questions
Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?
Photographer Portrait Landscape Family photo Watercolour
Anna has a range of keywords and wants to fine-tune them to best target potentially paying customers. Put the keywords in order of the broadest to the most restrictive. Movie themed portrait photography Photography, portraits Film themed portrait photography, low cost Portrait photography studio
Anna is a photographer. She’s previously focused on wedding photography, but she now takes requests to photograph other events as well. Customers can contact her through the site’s enquiry page to make requests. They can also look at her gallery and sign up to an email newsletter. Anna wants to track how many people request photography for events that aren’t weddings. Where should she place the conversion tracking code?
Homepage Enquiry page Enquiry confirmation page Newsletter sign-up page
Increased cost for ad placements Higher ad positions on the search results page Higher cost per clicks on your ads Ads that will ensure more purchases
Keywords with no association to your site Keywords with a poor search volume Keywords that are excluded from a campaign Keywords that are typed incorrectly
Exact Match Random Match Direct match Close match
How many transactions are completed on your site overall How many people click on your SEM ad and end up browsing your site How many people visiting your site from a search ad end up completing a purchase How many customers your ad ...