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Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)

Select All Correct Responses

  1. Use humor to boost ad recall, brand awareness, and viewership.
  2. Offer free and discounted goods or services to entice ad viewers.
  3. Trick viewers into thinking they’re watching something different.
  4. Slow down your ad’s pacing and take your time communicating.
  5. Break the fourth wall in your ad by speaking directly to viewers.

Correct Answer: A, E

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Google Ads Video Certification Exam Answers [Updated]

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