Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.’ What is this a best practice example of?

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Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.’ What is this a best practice example of?

  1. Writing engaging online copy
  2. Keeping the target audience in mind
  3. Understanding the user journey
  4. Being consistent in your approach to copy

Writing engaging online copy

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