Campaign manager 360 Certification Exam Answers [Updated]

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Course	Campaign manager 360 Certification Exam
Provider	Skillshop
Duration	1.3hr
Difficulty	Intermediate
Certification	Yes

Campaign manager 360 Certification Exam Answers

Campaign manager 360 Certification Assessment Answers

1. You’re working with a clothing distributor who’s launching a new line of scarves. They’re running ads across mobile web and in-app inventory.

If they want to see purchases across both platforms, which report should you run?

Select 1 Correct Responses

1. Path to Conversion Report
2. Reach report
3. Cross-device conversions report
4. Multi-device Report

2. You’re about to open a new online store for your art supplies business. You’re ready to use mobile in-app advertising and want to be sure these can send visitors to the in-app landing page for the new online store.

Which tool in Campaign Manager 360 should you select?

Select 1 Correct Responses

1. Select landing page links.
2. Select custom links.
3. Select deep links.
4. Select text links.

3. A client would like to better understand how Campaign Manager 360 works.

What’s the correct order of steps you’d use to describe Campaign Manager 360’s process?

Select 1 Correct Responses

1. 1. People visit the website with ad space. 2. The ad serves and sends performance information to Campaign Manager 360. 3. Campaign Manager 360 selects an ad to use the space. 4. Using audience and contextual signals, Campaign Manager 360 supplies a creative option.
2. 1. People visit the website with ad space. 2. Campaign Manager 360 selects an ad to use the space. 3. Using audience and contextual signals, Campaign Manager 360 supplies a creative option. 4. The ad serves and sends performance information to Campaign Manager 360.
3. 1. Campaign Manager 360 selects an ad to use the space. 2. People visit the website with ad space. 3. The ad serves and sends performance information to Campaign Manager 360. 4. Using audience and contextual signals, Campaign Manager 360 supplies a creative option.
4. 1. Using audience and contextual signals, Campaign Manager 360 supplies a creative option. 2. Campaign Manager 360 selects an ad to use the space. 3. People visit the website with ad space. 4. The ad serves and sends performance information to Campaign Manager 360.

4. Within Campaign Manager 360, what are the components of each account?

Select 1 Correct Responses

1. Campaigns, user roles, placements, ads, reporting, and creatives
2. Sites, placements, ads, inventory, campaigns, and creatives
3. Advertisers, user roles, user profiles, campaigns, and billing
4. Placements, ads, advertisers, reporting, inventory, and billing

5. An agency represents a photography accessories dealer as a client. The dealer is ready to set up a campaign within Campaign Manager 360, with their network just created.

What steps, in order, should the agency follow to organize the campaign?

Select 1 Correct Responses

1. The agency should: (1) create ads, (2) create an advertiser, (3) create a campaign, (4) create a placement, (5) upload creatives, then (6) download and send placement tags.
2. The agency should: (1) create an advertiser, (2) create a campaign, (3) create a site, (4) create a placement, (5) upload creatives, (6) create ads, (7) associate the ads, (8) assign placements and creatives, then (9) download and send placement tags.
3. The agency should: (1) create a campaign, (2) create an advertiser, (3) create a placement, (4) create a site (5) upload creatives, (6) create ads, (7) assign placements and creatives, (8) download and send placement tags, then (9) associate the ads.
4. The agency should: (1) create a placement, (2) create an advertiser, (3) create a campaign, (4) upload creatives, (5) create ads, then (6) download and send placement tags.

6. Your client wants to set transcoding for their upcoming campaign that includes in-stream video creatives.

At what Campaign Manager 360 hierarchy is transcoding set for in-stream video creatives?

Select 1 Correct Responses

1. Package
2. Ad
3. Creative
4. Placement

7. A manager at an advertising agency works with several clients across different categories.

How should they organize their Campaign Manager 360 instance(s) to make certain there’s simple transferability?

Select 1 Correct Responses

1. They should create many campaigns for each account the manager manages within the agency.
2. They should create one agency account with several advertisers within that account.
3. They should create several networks, one for each of these clients.
4. They should create several campaigns, one for each of the manager’s clients.

8. You’d like to find out how many visitors shopped on your website every day last month, and you’d like to have this spreadsheet emailed to you.

Which Campaign Manager 360 feature should you use that meets your need?

Select 1 Correct Responses

1. Attribution modeling tool
2. Report Builder
3. Summary dashboard
4. Instant reporting

9. You’re about to present an ad campaign to a client and want to include the core platform integrations in Campaign Manager 360 as part of the pitch.

Which platforms would you include in that presentation?

Select 1 Correct Responses

1. You’d include Google Analytics, Display & Video 360, and Search Ads 360.
2. You’d include Google Analytics, Surveys 360, and Search Ads 360.
3. You’d include Google Ads, Display & Video 360, and Search Ads 360.
4. You’d include Google Ads, Google Analytics, and Display & Video 360.

10. A marketing manager for a German food brand is finalizing the campaign for a new product launch.

Who should the manager reach out to in the company to share the Campaign Manager 360 tags with advertisers?

Select 1 Correct Responses

1. Agency media planner
2. Agency trafficker
3. Agency administrator
4. Agency creative planner

11. A streaming services startup wants to make sure their ad is streamed in one country, but not another for brand safety considerations.

What resource should they use to review these metrics?

Select 1 Correct Responses

1. They should use the summary dashboard.
2. They should use a Standard report.
3. They should use a Floodlight Report.
4. They should use the verification tool.

12. A new art supplies store client has begun a campaign to promote how-to-paint videos with a downloadable promotion. They’re using a counter tag as one of their Floodlight tags in Campaign Manager 360.

If your objective is to measure how many people downloaded the promotion, what counting method should they use?

Select 1 Correct Responses

1. They should use the “custom counting method.”
2. They should use the “unique counting method.”
3. They should use the “per session counting method.”
4. They should use the “standard counting method.”

13. An apparel company is launching a baseball uniform line and wants to advertise their video ads within baseball game inventory.

Before setting up their campaign in Campaign Manager 360, what’s the first thing they should do?

Select 1 Correct Responses

1. Adjust the file size of each video ad for separate upload.
2. Confirm publisher requirements for specific campaign dimensions.
3. Create their companion banner ads to reflect this campaign.
4. Send the video ad tag to each of the desired publishers.

14. What technology can help an advertiser serve ads that work well for both desktop and mobile platforms?

Select 1 Correct Responses

1. Campaign Manager 360
2. Native apps
3. HTML5 tools
4. Display & Video 360 Marketplace

15. Your colleague works with a pet food client who is running an in-stream video campaign through Campaign Manager 360. They’re wondering when they should activate default ad placements.

What’s the right advice to tell them?

Select 1 Correct Responses

1. When serving ads exclusively to local users
2. When serving ads to smartphone and tablet users
3. When servings ads to desktop users
4. When serving ads to any user or device

16. An athletic shoes retailer is ready to use Campaign Manager 360. They’d like to start advertising across mobile platforms, with a focus on smartphones.

Which scenario represents a factor they should be aware of when advertising on a smartphone?

Select 1 Correct Responses

1. A creative for walking shoes is a dynamic animation and requires a very good Wi-Fi or broadband connection.
2. A creative for their latest running shoes is mobile-optimized but leads to their mobile website.
3. A creative for athletic socks is medium-sized, animated, with highly specific flight specifications.
4. A creative for hiking shoes is a medium-length video ad that directs users to their hiking shoes comparison webpage.

17. One of the high-priority webpages a marketer’s ads serve to has content on it that she’s unsure is right for her brand.

Which Verification setting within Campaign Manager 360 would let her know if the content was okay?

Select 1 Correct Responses

1. Geo setting
2. Viewability setting
3. Video setting
4. Content setting

18. After looking over a report in Campaign Manager 360 about a client’s new campaign, you observe that the default ads run more frequently than the new ads for the campaign.

What may be the reason for this happening?

Select 1 Correct Responses

1. Including geographic, language, and technology targeting
2. Setting up the priority of the ad to “2,” which then ran before the standard ad
3. Allowing both ad types to run across various sites and platforms
4. Including three different creatives to run in this campaign

19. You’ve begun a video campaign to promote your grocery-delivery startup. Most of the information you want an audience to be aware of begins at the half-minute mark, so you’d like to know if they’ve viewed that information.

Which video metric should you look for within Campaign Manager 360 reporting?

Select 1 Correct Responses

1. Custom viewable impressions
2. Video completes
3. Companion views
4. Companion conversions

20. A fitness equipment company is setting up their campaign and is ready to upload creatives to be hosted in Campaign Manager 360.

Which three options are available to them to use?

Select 1 Correct Responses

1. Display, rich media, and In-stream Video
2. Display, In-stream Video, and Connected TV ads
3. Display, rich media, and audio ads
4. Display, audio, and mobile ads

21. Which positions at an agency would you expect to use Campaign Manager 360?

Select 1 Correct Responses

1. Analysts, media planners, media traffickers
2. Traders, analysts, and media planners
3. TV buyers, media traffickers, and strategists
4. Media planners, traders, and publishers

22. A high-end A/V accessories store is ready to begin their latest ad campaign.

What do they need to do to make sure that Campaign Manager 360 serves their creatives to a leading A/V review website?

Select 1 Correct Responses

1. They’ll need to select optimal placements on the site for the A/V accessories campaign.
2. They’ll need to upload their A/V accessories-specific creatives into their account.
3. They’ll need to select the ad sizes for their A/V accessories campaign on the site.
4. They’ll need to download and send placement tags to the specific site.

23. While creating a campaign with your client they ask you what Floodlight tags can do within their campaign.

How do you answer them?

Select 1 Correct Responses

1. The tags can create audience lists for greater user engagement and create enhanced rich media creatives.
2. The tags can create enhanced rich media creatives and can measure customer action.
3. The tags can create enhanced rich media creatives and report on multi-platform campaigns.
4. The tags can create audience lists for greater user engagement and measure customer action.

24. During website conversions, you’d like to find out which billing postal codes users entered.

Which Floodlight feature can you use to help measure that information?

Select 1 Correct Responses

1. A custom dimension
2. A custom parameter
3. A custom attribute
4. A custom variable

25. When looking within Campaign Manager 360 at a campaign what components would you find?

Select 1 Correct Responses

1. You’d find ads, placements, creatives, packages, and sites.
2. You’d find ads, placements, creatives, data, and packages.
3. You’d find placements, reporting, and creatives.
4. You’d find placements, reporting, creatives, and trafficking.

26. A marketer is expanding an ad campaign for a tea shop with the help of new creatives.

Which set of steps are relevant in the creative-serving process?

Select 1 Correct Responses

1. The marketer should use creative rotation rules, creative flight dates, and creative scheduling.
2. The marketer should use creative rotation rules, creative weight, and creative scheduling.
3. The marketer should use creative rotation rules, creative weight, and creative type.
4. The marketer should use creative length, creative weight, and creative scheduling.

27. Your colleague has a campaign running across multiple platforms including mobile web, mobile app, and desktop web. When they review their campaign, they notice that mobile-specific metrics aren’t appearing.

What could be the reason for this error?

Select 1 Correct Responses

1. Mobile website was left out of the campaign.
2. They only included mobile app installs as a filter.
3. Mobile reporting dimensions were left out of Report Builder.
4. They only included “mobile app” as a platform filter.

28. An agency’s client, a hair care products company, has just launched a new line of shampoos for children.

To find out how many new and unique people have been buying their shampoo and have seen their media campaigns, which reports should they look at?

Select 1 Correct Responses

1. They should look at the Standard report and Floodlight Report.
2. They should look at the Floodlight Report and Reach report.
3. They should look at the Standard report and Reach report.
4. They should look at the Floodlight Report and Summary report.

29. You’ve been running a campaign for your bottled water company across mobile phones, tablets, and desktops. You’d like to figure out which devices your ads have appeared.

Which report should you check on?

Select 1 Correct Responses

1. You should check on the Environment Type Report.
2. You should check on the Same-device conversions report.
3. You should check on the Platform Type Report.
4. They should look at the Cross-device conversions report.

30. You’ve worked with your client to develop a video campaign. When you’re ready to begin the campaign, only the companion ads are ready to serve.

What should you decide to do with the campaign?

Select 1 Correct Responses

1. You should start the campaign with the companion ads until the video ads are ready to serve.
2. You should remove the companion ad placements and only serve the video ads once they’re ready.
3. You should remove the video ad placements while starting the campaign with the companion ads.
4. You should replace the video ads and companion ads with display ads in the campaign.

31. What’s the definition of Campaign Manager 360?

Select 1 Correct Responses

1. It’s a set of tools that gives insights to better understand customers. You can use those insights to take action, such as improving a website and creating tailored audience lists.
2. It’s a web-based ad management system for advertisers and agencies that helps with digital campaign management, including a robust set of features for ad serving, targeting, verification, and reporting.
3. It’s a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.
4. It’s a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels.

32. Your office supply products client wants to launch an app for their new online retail store and would like to offer a special sale for people who download the app in-store. Your client also wants the website traffic sent to their mobile site, then have the traffic directed to the store for the sale.

Using Campaign Manager 360, what should you do to divide your traffic to meet this objective?

Select 1 Correct Responses

1. Apply audience targeting to include users who have already purchased office supply goods from your client’s store.
2. Apply mobile targeting to traffic two separate ads, so people can then be directed as you’d like.
3. Apply audience targeting to engage users who are interested in office supplies and who are near a store location.
4. Apply mobile targeting to include mobile app and mobile web ads in the ad campaign.

33. Your colleague is working with a client looking to advertise within multiple iOS sports applications. After creating the campaign in Campaign Manager 360 and assigning creatives, there’s an error occurring.

What could be the cause of this error?

Select 1 Correct Responses

1. They assigned the creative to run across all mobile platform types.
2. They assigned an HTML5 ad creative to run on desktop.
3. They assigned the creative to the Android operating system.
4. They assigned the creative to run across multiple mobile carriers.

34. You’re working with your client, a hiking goods retailer, on the launch of a new backpack. You choose to use the Attribution Modeling Tool to make sure that you’re properly crediting each step of the customer journey that helped them to buy the backpack.

Which attribution model will help you reach this objective?

Select 1 Correct Responses

1. The Linear attribution model
2. The Time Decay attribution model
3. The Last Interaction attribution model
4. The First Interaction attribution model

35. An agency is building a mobile ad campaign with their client who wants their ads to serve to a current-generation browser.

To meet their goal, which ad inventory option should they use?

Select 1 Correct Responses

1. They should use mobile in-app and in-stream video and audio ads.
2. They should use mobile web and desktop web ads.
3. They should use mobile web and mobile in-app ads.
4. They should use mobile in-app and out-stream video ads.

36. Your agency just acquired a new client, a chain of import automotive dealers across different regions. To help get things started, you’ll need to set up their Campaign Manager 360 network so they’re able to separate each dealer location while also having a comprehensive view of their company.

What kind of framework will you need to permit this kind of differentiation?

Select 1 Correct Responses

1. You’ll need to create two parent advertisers beneath a single Campaign Manager 360 network.
2. You’ll need to create separate child advertisers beneath the parent advertiser.
3. You’ll need to create separate campaigns beneath the parent advertiser.
4. You’ll need to create two separate placements beneath the parent advertiser.

37. Where in the Google Marketing Platform can you manage connections across its products?

Select 1 Correct Responses

1. Integration Center
2. Floodlight Configuration Center
3. Data Management Center
4. Admin Account Center

38. An agency account manager has set up separate child advertisers for a client, a party supplies store.

What’s the next step the account manager should take to get the client’s account ready in Campaign Manager 360?

Select 1 Correct Responses

1. The manager should choose a range of placements for their foil balloon product launch.
2. The manager should select the preferred ad sizes for the foil balloon product launch-related creatives.
3. The manager should create a campaign for their new foil balloon product launch.
4. The manager should upload the specific creatives for the foil balloon product launch into their account.

39. You’d like to share video campaign metrics with your business partners. You plan to show them the number of times people stop their video ad and the number of times people restart their video ad.

To meet this goal, which two rich media metrics from Campaign Manager 360 would you share?

Select 1 Correct Responses

1. You’d share video plays and video skips.
2. You’d share video completions and video replays.
3. You’d share video pauses and video completions.
4. You’d share video stops and video replays.

40. Your client, a game developer, is creating a new educational game aimed for preteens and is almost ready to launch. They want to be sure their display ads only show in locations in line with your brand.

To reach this goal, what level in your Campaign Manager 360 account settings will you navigate to?

Select 1 Correct Responses

1. Navigate to account-level verification.
2. Navigate to creative-level verification.
3. Navigate to ad-level verification.
4. Navigate to campaign-level verification.

41. A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets.

Which ad placement option would be outside the scope of that campaign objective?

Select 1 Correct Responses

1. Desktop website for exercise news
2. Tablet fitness news aggregation app
3. Mobile website for running enthusiasts
4. An exercise and health monitoring app

42. A realtor would like to add a 1280×720 MP4 video ad placement to their new In-Stream Video campaign.

To include this video format and resolution in their campaign, what step should they take?

Select 1 Correct Responses

1. Enable every horizontal transcode option in the list.
2. Submit a new tag to publishers who will then serve the video ad.
3. Enable the desired option in the transcode list.
4. Select any transcode with a video bit rate of 1500 kbps or higher.

43. You’re working with an online car rental agency on a new ad campaign. They use Campaign Manager 360 and want to use a Google solution to measure app conversions. They’re comfortable with coding.

What solution would you recommend to meet their needs?

Select 1 Correct Responses

1. A third-party SDK
2. Google Play Installs
3. No tags or code needed
4. Firebase SDK

44. Your client wants to run their sneaker campaign across three different sports publishers, each with different video creative specifications. One accepts 300×250 only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications.

How should you traffic this campaign?

Select 1 Correct Responses

1. Create only one placement for all three publishers.
2. Wait until all three publishers provide video ad specifications.
3. Wait until all three publishers have the same specifications.
4. Create a separate placement for each of the three publishers.

45. A marketer is scheduling creatives for their upcoming campaign in Campaign Manager 360.

What is one thing they need to do to ensure an ad will run every time?

Select 1 Correct Responses

1. They can set a geographic target for a specific range of regions.
2. They can create an ad with many region-specific creatives.
3. They can set the account to serve exclusively across smartphone mobile devices.
4. They should create a default ad so any audience can see it whenever it’s needed.

46. You want to figure out users’ ability to view their video ads.
Which Campaign Manager 360 metric will allow you this insight?

Select 1 Correct Responses

1. Video companion clicks
2. Video views
3. Video completions
4. Video replays

47. In which scenario will you use the video impressions or video starts metric within Campaign Manager 360?

Select 1 Correct Responses

1. You’re working with a painting company running a new campaign. They’re running video ads and want to determine how many users watched the third quartile of the video ad.
2. Your beverage distributor client is launching a video campaign. They’re running video ads and want to determine how many users watched the first quartile of the video ad.
3. Your footwear client has a new line of basketball sneakers launching soon. They’re running video ads and want to see how many impressions their video ad received.
4. You’re working with a national vegetable distributor launching a new vegetable product. They’re running video ads and want to know how many users watched the video ad in its entirety.

48. Your home decor client wants to start running mobile ads within their current campaign. Some creatives are already mobile-optimized and may be already appearing across mobile websites.

What’s the first thing they should check within their Campaign Manager 360 account to make sure of delivery?

Select 1 Correct Responses

1. They should examine their campaign trafficking settings in Campaign Manager 360 to see if their ads are mobile-friendly.
2. They should modify their existing desktop display campaign within Campaign Manager 360.
3. They should configure their account in Campaign Manager 360 to include mobile devices, tablets, and mobile apps.
4. They should set up their campaign creatives in Campaign Manager 360 for mobile-friendly sizes and formats.

49. You’re building an ad campaign for a photography supply store, and they’ve prepared many different creatives for their campaign.

Which product should you select to help you easily integrate creatives while working with Campaign Manager 360?

Select 1 Correct Responses

1. Optimize 360
2. Google Analytics 360
3. Display & Video 360
4. Surveys 360

50. You want to expand your ad campaign into video ads using Campaign Manager 360.

What types of video ad creatives do you discover you can use?

Select 1 Correct Responses

1. You can use in-stream video and in-stream video redirect.
2. You can use in-stream video redirect and bumper video.
3. You can use in-stream video redirect and out-stream video.
4. You can use In-banner video and out-stream video.

FAQ

Wrap Up

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