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Course | Campaign manager 360 Certification Exam |
Provider | Skillshop |
Duration | 1.3hr |
Difficulty | Intermediate |
Certification | Yes |
Campaign manager 360 Certification Exam Answers
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Campaign manager 360 Certification Assessment Answers
1. You’re working with a clothing distributor who’s launching a new line of scarves. They’re running ads across mobile web and in-app inventory.
If they want to see purchases across both platforms, which report should you run?
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2. You’re about to open a new online store for your art supplies business. You’re ready to use mobile in-app advertising and want to be sure these can send visitors to the in-app landing page for the new online store.
Which tool in Campaign Manager 360 should you select?
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3. A client would like to better understand how Campaign Manager 360 works.
What’s the correct order of steps you’d use to describe Campaign Manager 360’s process?
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4. Within Campaign Manager 360, what are the components of each account?
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5. An agency represents a photography accessories dealer as a client. The dealer is ready to set up a campaign within Campaign Manager 360, with their network just created.
What steps, in order, should the agency follow to organize the campaign?
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6. Your client wants to set transcoding for their upcoming campaign that includes in-stream video creatives.
At what Campaign Manager 360 hierarchy is transcoding set for in-stream video creatives?
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7. A manager at an advertising agency works with several clients across different categories.
How should they organize their Campaign Manager 360 instance(s) to make certain there’s simple transferability?
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8. You’d like to find out how many visitors shopped on your website every day last month, and you’d like to have this spreadsheet emailed to you.
Which Campaign Manager 360 feature should you use that meets your need?
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9. You’re about to present an ad campaign to a client and want to include the core platform integrations in Campaign Manager 360 as part of the pitch.
Which platforms would you include in that presentation?
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10. A marketing manager for a German food brand is finalizing the campaign for a new product launch.
Who should the manager reach out to in the company to share the Campaign Manager 360 tags with advertisers?
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11. A streaming services startup wants to make sure their ad is streamed in one country, but not another for brand safety considerations.
What resource should they use to review these metrics?
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12. A new art supplies store client has begun a campaign to promote how-to-paint videos with a downloadable promotion. They’re using a counter tag as one of their Floodlight tags in Campaign Manager 360.
If your objective is to measure how many people downloaded the promotion, what counting method should they use?
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13. An apparel company is launching a baseball uniform line and wants to advertise their video ads within baseball game inventory.
Before setting up their campaign in Campaign Manager 360, what’s the first thing they should do?
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14. What technology can help an advertiser serve ads that work well for both desktop and mobile platforms?
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15. Your colleague works with a pet food client who is running an in-stream video campaign through Campaign Manager 360. They’re wondering when they should activate default ad placements.
What’s the right advice to tell them?
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16. An athletic shoes retailer is ready to use Campaign Manager 360. They’d like to start advertising across mobile platforms, with a focus on smartphones.
Which scenario represents a factor they should be aware of when advertising on a smartphone?
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17. One of the high-priority webpages a marketer’s ads serve to has content on it that she’s unsure is right for her brand.
Which Verification setting within Campaign Manager 360 would let her know if the content was okay?
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18. After looking over a report in Campaign Manager 360 about a client’s new campaign, you observe that the default ads run more frequently than the new ads for the campaign.
What may be the reason for this happening?
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19. You’ve begun a video campaign to promote your grocery-delivery startup. Most of the information you want an audience to be aware of begins at the half-minute mark, so you’d like to know if they’ve viewed that information.
Which video metric should you look for within Campaign Manager 360 reporting?
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20. A fitness equipment company is setting up their campaign and is ready to upload creatives to be hosted in Campaign Manager 360.
Which three options are available to them to use?
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21. Which positions at an agency would you expect to use Campaign Manager 360?
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22. A high-end A/V accessories store is ready to begin their latest ad campaign.
What do they need to do to make sure that Campaign Manager 360 serves their creatives to a leading A/V review website?
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23. While creating a campaign with your client they ask you what Floodlight tags can do within their campaign.
How do you answer them?
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24. During website conversions, you’d like to find out which billing postal codes users entered.
Which Floodlight feature can you use to help measure that information?
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25. When looking within Campaign Manager 360 at a campaign what components would you find?
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26. A marketer is expanding an ad campaign for a tea shop with the help of new creatives.
Which set of steps are relevant in the creative-serving process?
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27. Your colleague has a campaign running across multiple platforms including mobile web, mobile app, and desktop web. When they review their campaign, they notice that mobile-specific metrics aren’t appearing.
What could be the reason for this error?
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28. An agency’s client, a hair care products company, has just launched a new line of shampoos for children.
To find out how many new and unique people have been buying their shampoo and have seen their media campaigns, which reports should they look at?
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29. You’ve been running a campaign for your bottled water company across mobile phones, tablets, and desktops. You’d like to figure out which devices your ads have appeared.
Which report should you check on?
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30. You’ve worked with your client to develop a video campaign. When you’re ready to begin the campaign, only the companion ads are ready to serve.
What should you decide to do with the campaign?
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31. What’s the definition of Campaign Manager 360?
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32. Your office supply products client wants to launch an app for their new online retail store and would like to offer a special sale for people who download the app in-store. Your client also wants the website traffic sent to their mobile site, then have the traffic directed to the store for the sale.
Using Campaign Manager 360, what should you do to divide your traffic to meet this objective?
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33. Your colleague is working with a client looking to advertise within multiple iOS sports applications. After creating the campaign in Campaign Manager 360 and assigning creatives, there’s an error occurring.
What could be the cause of this error?
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34. You’re working with your client, a hiking goods retailer, on the launch of a new backpack. You choose to use the Attribution Modeling Tool to make sure that you’re properly crediting each step of the customer journey that helped them to buy the backpack.
Which attribution model will help you reach this objective?
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35. An agency is building a mobile ad campaign with their client who wants their ads to serve to a current-generation browser.
To meet their goal, which ad inventory option should they use?
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36. Your agency just acquired a new client, a chain of import automotive dealers across different regions. To help get things started, you’ll need to set up their Campaign Manager 360 network so they’re able to separate each dealer location while also having a comprehensive view of their company.
What kind of framework will you need to permit this kind of differentiation?
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37. Where in the Google Marketing Platform can you manage connections across its products?
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38. An agency account manager has set up separate child advertisers for a client, a party supplies store.
What’s the next step the account manager should take to get the client’s account ready in Campaign Manager 360?
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39. You’d like to share video campaign metrics with your business partners. You plan to show them the number of times people stop their video ad and the number of times people restart their video ad.
To meet this goal, which two rich media metrics from Campaign Manager 360 would you share?
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40. Your client, a game developer, is creating a new educational game aimed for preteens and is almost ready to launch. They want to be sure their display ads only show in locations in line with your brand.
To reach this goal, what level in your Campaign Manager 360 account settings will you navigate to?
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41. A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets.
Which ad placement option would be outside the scope of that campaign objective?
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42. A realtor would like to add a 1280×720 MP4 video ad placement to their new In-Stream Video campaign.
To include this video format and resolution in their campaign, what step should they take?
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43. You’re working with an online car rental agency on a new ad campaign. They use Campaign Manager 360 and want to use a Google solution to measure app conversions. They’re comfortable with coding.
What solution would you recommend to meet their needs?
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44. Your client wants to run their sneaker campaign across three different sports publishers, each with different video creative specifications. One accepts 300×250 only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications.
How should you traffic this campaign?
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45. A marketer is scheduling creatives for their upcoming campaign in Campaign Manager 360.
What is one thing they need to do to ensure an ad will run every time?
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46. You want to figure out users’ ability to view their video ads.
Which Campaign Manager 360 metric will allow you this insight?
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47. In which scenario will you use the video impressions or video starts metric within Campaign Manager 360?
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48. Your home decor client wants to start running mobile ads within their current campaign. Some creatives are already mobile-optimized and may be already appearing across mobile websites.
What’s the first thing they should check within their Campaign Manager 360 account to make sure of delivery?
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49. You’re building an ad campaign for a photography supply store, and they’ve prepared many different creatives for their campaign.
Which product should you select to help you easily integrate creatives while working with Campaign Manager 360?
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50. You want to expand your ad campaign into video ads using Campaign Manager 360.
What types of video ad creatives do you discover you can use?
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FAQ
Yes, all these Campaign manager 360 Certification Exam answers are 100% correct.
Yes, all these questions are the latest ones to improve your experience. I keep updating the article with the latest answers, so check and bookmark the page.
Yes, at the end of the exam, you will be awarded a free certificate when you pass with min score.
Wrap Up
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