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Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR).

Which of the following actions might improve Charlie’s eCTR?

  1. Including keywords in his ad text
  2. Decreasing the bid for the ad
  3. Improving the speed of his website
  4. Cloning the ad multiple times

Correct Answer: A

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Updated Google Ads Display Certification Exam Answers

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