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Chris is the marketer for AnimalRescue.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution.
Which statistic should she use to convince the executive leadership of AnimalRescue.com to make site speed a priority?
- Conversion rates
- Average page views
- Visitor hits
- Daily referrals
Conversion rates
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