Display & Video 360 Certification Exam Answers [Updated]

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Course	Display & Video 360 Certification Exam
Provider	Skillshop
Duration	1.3hr
Difficulty	Intermediate
Certification	Yes

Display & Video 360 Certification Exam Answers

Display & Video 360 Certification Exam Assessment Answers

1. Which statement about mobile in-app and mobile web inventory is correct?

1. You can use Marketplace to find premium inventory for both mobile web and mobile in-app inventory.
2. app-ads.txt is used to protect publishers and advertisers from both misrepresented mobile in-app and mobile web inventory.
3. App collections are available for both mobile web and mobile in-app inventory.
4. There are no creative dimensions that work for both mobile web and mobile in-app inventory.

2. You want to check your client’s Brand Lift Study (BLS) in Display & Video 360 after recently launching a Programmatic Guaranteed deal for their new audio ads. You review the report and see the campaign spent the minimum BLS thresholds, but the campaign didn’t receive significant results.

What could be causing this issue?

1. It takes several days for the report to show up in Display and Video 360.
2. Brand Lift can’t be measured for audio ads.
3. Brand Lift can’t be measured for Programmatic Guaranteed deals.
4. Display & Video 360 can’t support Brand Lift measurement.

3. You recently completed a campaign promoting a new product and you need to evaluate its success. You’ll use an attribution model to assign attribution credit across various touchpoints, such as clicks and impressions. But you also want to give more credit to the touchpoints that happened closest to the time of conversion.

Which model would you apply?

1. Time decay
2. First interaction
3. Last interaction
4. Position-based

4. You work for a sport apparel company that’s launching a new sneaker collection. You want to advertise it specifically to people who interacted with your previous campaign.

What audience type should you use in Display & Video 360?

1. Similar audiences
2. Campaign-activity audiences
3. Google audiences
4. Frequency-cap audiences

5. You’re working on a campaign and want to change the end date for multiple line items. You decide to make bulk edits using structured data files (SDFs).

What should be your first step?

1. You should upload the updated file to Display & Video 360.
2. You should download an SDF from Display & Video 360.
3. You should make changes within the Display & Video 360 account.
4. You should make changes to the downloaded SDF within Display & Video 360.

6. You need to reach several specific audiences for the YouTube connected TV campaign that you’re running for your client.

Which audience types can you use?

1. Third-party, first-party, and in-market audiences
2. First-party, affinity, and in-market audiences
3. Third-party, affinity, and in-market audiences
4. First-party, affinity, and third-party audiences

7. You work for an athletic shoe company that funds sporting events in four different countries. Your company wants to deliver country-specific ads that are viewed in the correct location.

Which ad format would make sure that your ad creative for each country is viewed correctly?

1. Native ads
2. Responsive ads
3. Data-driven ads
4. In-stream video ads

8. A national bridal chain created a specific audience within Display & Video 360. This will be used in a campaign customized for wedding planners. They don’t want this audience seeing the ad more than twice per month.

Where should they set up frequency management?

1. Within their insertion order settings
2. Within the specific audience settings
3. Within their line item settings
4. Within their campaign settings

9. Your colleague created a line item in Display & Video 360 for their clients’ mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app.

Why is this happening?

1. You can’t modify existing line item targeting at the insertion order level.
2. You can’t modify targeting for mobile in-app inventory.
3. You can’t modify insertion order targeting at the line item level.
4. You can’t modify targeting once the campaign has line items assigned.

10. As a marketer, you need to set up universal brand controls in Display & Video 360 to ensure that everything aligns with your company’s brand guidelines.

Within the account hierarchy, what’s the highest level that you should choose?

1. Campaign & Partner
2. Line item & Campaign
3. Insertion order & Campaign
4. Partner & Advertiser

11. You’re working on a new campaign and want to optimize bids based on a single conversion type.

Which bidding strategy should you use?

1. Active view
2. Maximize clicks
3. Maximize conversions
4. Custom bidding

12. Your new colleague is working on a large outerwear campaign and wants to use structured data files (SDFs) to update some details. They ask you to check why they’re getting an error message when they upload everything to Display & Video 360.

Which setting is causing this error?

1. They set up an SDF with rows for both editing and removing line items.
2. They set up an SDF with 100 line items in a single file.
3. They set up a single SDF with both line item and insertion order rows.
4. They set up an SDF for modifying inventory sources.

13. A book publisher is releasing the newest novel from a well-known author and is creating four unique 30-second videos to promote the book. They’ve tasked you to identify which ad viewers watch to the end most often.

To prioritize showing that ad, which type of video creative optimization would you use?

1. Optimize for conversions
2. Optimize for clicks
3. Optimize for time spent on screen
4. Optimize for completions

14. You’re preparing a report on campaign metrics.

Within Display & Video 360, where can you find information about the number of mobile views your ad has received?

1. Insights module
2. Inventory module
3. Creatives module
4. Campaigns module

15. You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but want the flexibility to back out if it rains on their opening day.

Which deal type should they enter into with this publisher?

1. Programmatic Guaranteed Deal or Preferred Deal
2. Open Auction Deal or Programmatic Guaranteed Deal
3. Open Auction Deal or Private Auction Deal
4. Private Auction Deal or Preferred Deal

16. What distinguishes blocklists from sensitive categories?

1. There are limits to the number of available impressions with a blocklist, but none with sensitive categories.
2. There are limits to the number available impressions in sensitive categories, but none with blocklists.
3. Sensitive categories can be modified, while blocklists can’t be.
4. Blocklists can be modified, while sensitive categories can’t be.

17. During an analysis of your connected TV campaign within Display & Video 360 you want to see the total number of engaged users.

Which report do you use?

1. You select the Floodlight Report.
2. You select the Audience Composition Report.
3. You select the Inventory Availability Report.
4. You select the Reach Report.

18. Your colleague is working on their first non-YouTube Connected TV campaign and wants to set up the campaign the right way.

Which campaign setting requires modifications so the campaign can run properly?

1. The campaign is set up to add brand safety targeting to all line items.
2. The campaign is set up to limit the inventory to a particular device.
3. The campaign is set up to purchase CTV app inventory both through deals and open auction.
4. The campaign is set up to run ads that are 15, 30, and 60 seconds long.

19. You’re working with a new tea company and want to quickly check impression levels for their latest campaign.

What type of report can you create in the moment?

1. Offline report
2. Keyword report
3. Instant report
4. Basic report

20. In preparing for the launch of a new jewelry line, you need to find a relevant publisher with space on their website for your ad.

Where in Display & Video 360 can you discover what you need?

1. Campaigns module
2. Inventory module
3. Insights module
4. Creatives module

21. What would you use the Intelligence Panel for in Display & Video 360?

1. You’re negotiating a deal and want to choose the most relevant inventory for your campaign.
2. You’re looking to forecast impression levels for a new campaign coming next month.
3. You’re running a campaign and want to upload a single creative to multiple line items.
4. You’re running a campaign and want to see which insertion order is under-pacing.

22. You have the winning bid at a second-price auction for inventory at $12.00. The second-highest bidder bids $8.00.

How much will you pay for these impressions?

1. $8.01
2. $12.00
3. $8.00
4. $12.01

23. You need to report on the number of times users visit your site after seeing or engaging with one of your ads.

Which Floodlight tag should you use?

1. Counter tag
2. Global site tag
3. Sales tag
4. Any Floodlight tag

24. Your outerwear company recently launched a Programmatic Guaranteed deal. The campaign was set to go live this morning, but when monitoring Display & Video 360 you observe that no impressions ran and no spend was recorded. You decide to use the Deal Troubleshooter to figure out what the problem is.

What’s the first step you should take?

1. Check that your deal complies with publishers.
2. Check for incoming bid requests.
3. Check the line item for potential targeting issues.
4. Check for potential reach issues.

25. In which situation would you use data-driven creatives with dynamic rules?

1. You want to measure your creatives’ performance against your goals.
2. You want to customize your creatives for mobile apps.
3. You want to build creatives and directly upload to Display & Video 360.
4. You want to customize each of your creatives within your campaign.

26. In Display & Video 360, which creative dimensions are most frequently available for mobile in-app inventory?

1. 320 × 50 ,768 × 1024 728 × 90 300 × 250 320 × 480
2. 728 × 90, 320 × 50, 336 × 280, 768 × 1024 , 320 × 480
3. 320 × 50 ,728 × 90 , 160 x 600 , 320 × 480 , 336 × 280
4. 120 × 600, 300 × 250 , 320 × 480 , 320 × 50 ,728 × 90

27. Your client wants to focus on a specific media outlet to promote their new line of smart refrigerators. They also want to achieve a fixed number of impressions within the kitchen appliances section of the publisher’s site.

Which deal type fits their requirement?

1. Private auction
2. Preferred deal
3. Open auction
4. Programmatic Guaranteed

28. How can you perform a bulk creatives upload in Display & Video 360?

1. By using a spreadsheet template or the Display & Video 360 API, because you can’t upload creatives directly into Display & Video 360.
2. Through a spreadsheet template or structured data file.
3. By uploading directly into Display & Video 360.
4. Through a spreadsheet template, Display & Video 360 API, or by uploading directly into Display & Video 360.

29. You’re working on a non-guaranteed deal, and your colleague recommends bidding 20% higher than the floor price.

In which situation would you consider doing this?

1. You’re paying in different currencies for a global ad campaign.
2. You want to guarantee a fixed number of impressions.
3. You want to apply frequency management to your deal.
4. You’re working across multiple publishers within a deal.

30. Your company launched a Programmatic Guaranteed deal for a specialty foods business last week. You notice while reviewing impressions that it underdelivered.

What’s the first step to take to figure out what happened?

1. Contact the publisher.
2. See if the line item has multiple targeting assigned.
3. Review the campaign-level targeting.
4. Use the deal troubleshooter.

31. A clothing company wants to know how many shoppers who first saw their ad on a mobile app ended up purchasing clothing using their personal tablet.

Which type of measurement should you use to access this information?

1. Cross-environment conversions
2. Same-device measurement
3. Conversion tracking
4. Open Measurement SDK

32. Which format requires that publishers set up their ad creative to reflect their site’s look and feel?

1. Data-driven ads
2. Responsive ads
3. Native ads
4. In-stream video ads

33. Your client is launching a new generation of mobile phones. The client has a separate display ad for each of the three models and wants to show the ad that leads to the most purchases more often than the other two models not performing as well.

Which type of display creative optimization would you use to achieve this goal?

1. Optimize for creative rotation
2. Optimize for time spent on screen
3. Optimize for conversions
4. Optimize for clicks

34. You’re setting up a Programmatic Guaranteed deal that must include YouTube video ads and a campaign activity audience list. You’re unable to add to add the campaign activity audience to the campaign.

What may be causing this error?

1. Campaign activity audiences can’t be applied across third-party exchange inventory.
2. Campaign activity audiences can’t be applied to video ads.
3. Campaign activity audiences can’t be applied to YouTube campaigns.
4. Campaign activity audiences can’t be used with Programmatic Guaranteed deals.

35. You’re running a campaign for your client’s shapewear products. It includes many Programmatic Guaranteed deals that are frequency managed at the campaign level. While monitoring your deals in Display & Video 360, you notice one of these deals recently passed on 10,000 bid requests.

How will this affect your campaign?

1. You can now reinvest your budget to reach new users.
2. You can now decrease impressions in certain regions.
3. You’re now able to decrease your campaign’s unique reach.
4. You’re now able to increase ad exposure to the same users.

36. At what level in the account settings can you manage frequency across multiple publishers within Programmatic Guaranteed deals?

1. Advertiser level
2. Insertion order level
3. Line item level
4. Campaign level

37. Which statement accurately summarizes the options you have for customizing your attribution models?

1. Viewable view-through conversions (VTCs) can only be enabled on a Last Interaction attribution model.
2. Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.
3. Conversion modeling helps fill the gap when some conversions can’t be observed and attributed directly.
4. Viewable view-through conversions (VTCs) give twice as much attribution credit to impressions that are viewable.

38. You’re preparing a new campaign for a global textile manufacturer, using engaging creative formats. You need to select a tool that has templates to allow direct upload of creatives to Display & Video 360.

Which Google tools meet this requirement?

1. Ad Canvas and Campaign Manager 360
2. Ad Canvas and Google Web Designer
3. Google Web Designer and Search Ads 360
4. Google Web Designer and Campaign Manager 360

39. You work for a music production company and are creating a new audio ad campaign for an album release. You’re having an issue with the campaign and need to identify the cause.

What could the potential issue be?

1. One of the source files is in MP3 format.
2. One of the source files is in WAV format.
3. One of the ads is missing a companion creative.
4. One of the ads was created in Ad Canvas.

40. You’re setting up a Connected TV campaign and are concerned about security.

Which tools in your Connected TV campaign can help you protect your brand?

1. Digital content labels, advertising verification, invalid traffic
2. Digital content labels, sensitive categories, advertising review
3. Digital content labels, sensitive categories, general categories
4. Digital content labels, sensitive categories, invalid traffic

41. A department store wants to enhance their campaign for shoppers who spend the most money and have the best transaction return on ad spend.

What bidding strategy should they use?

1. Maximize clicks
2. Active view
3. Custom bidding
4. Maximize conversions

42. Your client wants to promote a new line of high-end watches with interchangeable faux-leather watch straps. Their ad should be shown to those looking to purchase this type of watch.

Which audience type should you use in Display & Video 360?

1. Activity-based audience
2. Custom intent audience
3. Target audience
4. Custom affinity audience

43. In which scenario does it make sense to use Inventory Packages?

1. For a new movie release, a movie production company wants to reach as many potential viewers as possible while maintaining an efficient CPM.
2. A shoe company is launching a new basketball shoe and they want to execute non-guaranteed inventory with a large array of sports publishers.
3. A computer company knows about possible shipment delays next quarter. They want to negotiate an ad deal with one publisher but be able to walk away if the new laptop model doesn’t ship on time.
4. A soft drink company launches a new tea that they hope will be their best-selling product. They created a custom ad unit that they want to put on the homepage of a few top wellness websites.

44. Which users would benefit from using Display & Video 360?

1. Publishers and media owners, because they can manage the inventory they offer.
2. Website owners, because they can track, manage, and report data on their website traffic.
3. Advertisers, because they can store and deliver ads to a publisher’s web page.
4. Advertisers, because they can buy digital inventory and manage campaigns.

45. Several native video ads will be used to advertise a new summer fragrance.

Which line item type should be created for this campaign?

1. Mobile app install
2. Video
3. YouTube & partners
4. Display

46. A company is launching a campaign for a new gaming computer, aiming to reach teens and young adults between 13-26 years old. They’d like to understand their campaign exposure for that demographic by using a Display & Video 360 feature to see these metrics.

Which feature should they use?

1. Forecasting tool
2. Reach planning tool
3. Insights tool
4. Plan workspace

47. Who should begin the deal negotiation for exchanges integrated with deal sync?

1. Both advertisers and publishers
2. Representatives from Display & Video 360
3. Advertisers
4. Publishers

48. A furniture manufacturer is launching a new summer campaign for their latest outdoor furniture collection. They want to increase their sales by creating an immersive 3D format that uses their existing 3D furniture models.

Which ad format should be used?

1. Parallax
2. Native
3. Flipbook
4. Swirl

49. Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360.

What will your colleague be charged for the impressions?

1. $10.00
2. $15.01
3. $14.99
4. $15.00

50. If an advertiser participates in a private auction and their bid isn’t the highest, what happens?

1. The advertiser will still receive half of the deal impressions.
2. All deal impressions will go to the advertiser with the highest bid.
3. The deal will be automatically cancelled.
4. The advertiser will win the auction.

FAQ

Wrap Up

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