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CourseDoubleClick Search Campaign Management Assessment
ProviderSkillshop
Duration47min
DifficultyN/A
CertificationYes

DoubleClick Search Campaign Management Assessment Answers

DoubleClick Search Campaign Management Assessment Answers [Updated]

Pass The Assessment To Become Certified

1. What is the first step you would take to edit an existing campaign using bulksheets?

  1. Copy and paste the campaign’s settings into a blank spreadsheet document.
  2. Download the bulksheet from the campaign’s engine account.
  3. Download the bulksheet from the engine account’s “Campaign” tab in DoubleClick Search.
  4. Download a blank bulksheet template and import the campaign’s settings.

2. Roger is in charge of marketing for Bean Coffee. He wants to build remarketing lists in DoubleClick Search based on all users who click on an ad when they search for “craft coffee.”

How does he use labels to accomplish this?

  1. Apply the label “Interested in craft coffee” to keywords like “craft coffee”.
  2. Apply the label “Interested in craft coffee” to each of his campaigns.
  3. Apply the label “coffee01” to the keyword “craft”, and “Interested in coffee” to the keyword “coffee”.
  4. Label every object in his account.

3. Applying a label to an ad group enables you to create remarketing lists based on what user action?

  1. User performing a search for any keyword in the ad group
  2. User performing a search for any keyword in the campaign
  3. User clicking on an ad while searching for any keyword in the campaign
  4. User clicking on an ad while searching for any keyword in the ad group

4. How can bulksheets help you efficiently create campaigns?

  1. Bulksheets let you avoid compatibility issues when managing different engine accounts.
  2. Bulksheets let you specify settings unavailable in the DoubleClick Search interface.
  3. Bulksheets provide a streamlined user interface.
  4. Bulksheets allow you to create multiple campaigns at once.

5. Which DoubleClick Search feature allows you to quickly apply changes to multiple campaigns at once?

  1. Automated rules
  2. Campaign copy
  3. Scheduled edits
  4. Bulk edits

6. Why would you want to set goals at the campaign level?

  1. To automatically capture user search preferences
  2. To accurately account for global location targets
  3. To automatically adjust campaign settings to optimize to a conversion-based goal
  4. To more clearly display real-time advertising spend

7. Which adjustment could be best addressed with an automated rule?

  1. A new ad group needs to be created with the settings from an existing ad group.
  2. The maximum bid on an ad group needs to be adjusted on Sunday, May 22.
  3. The maximum bid on a keyword needs to be adjusted when clickthroughs fall below .3 percent.
  4. The budget for several ad groups needs to be increased by $200.

8. Applying business data to a campaign also applies it to what other elements?

  1. Engine accounts for the same campaign
  2. All campaigns within an account
  3. Only the campaign affected
  4. Ad groups and keywords in the campaign

9. Sam wants to focus his advertising goals on lead generation based on users completing an inquiry form.

How can he use DoubleClick Search to do this?

  1. Automate his direct programmatic ad buying.
  2. Set a campaign goal, then a conversion goal with form completion as the conversion source.
  3. Create a Dynamic Ad Insertion goal.
  4. Set a campaign goal, then a revenue goal with user purchase as the conversion source.

10. Sandra is the lead marketer at DinoWorld. She’s creating rows in her business data table for each DinoWorld’s theme park.

What is the best strategy for her to define IDs?

  1. Using a numbering system that only she understands
  2. Define them all as “DinoWorld,” since all the parks have the same name
  3. The name of the theme park, plus the city where it is located
  4. A random series of letters and numbers

FAQ

Are These DoubleClick Search Campaign Management Assessment Answers Correct?

Yes, all these DoubleClick Search Campaign Management Assessment answers are 100% correct.

Are These Questions Are Latest One?

Yes, all these questions are the latest ones to improve your experience. I keep updating the article with the latest answers, so check and bookmark the page.

Will I get a free certificate?

Yes, at the end of the exam, you will be awarded a free certificate when you pass with min score.

Wrap Up

I’m assuming that this article would be helpful for you to find all the DoubleClick Search Campaign Management Assessment Answers and grab some premium knowledge with less effort. If this article helped you in any way, then make sure to share it with your friends on social media and let them know about this excellent training; you can also check out our other free courses.

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