Doubleclick Studio Basics Assessment Answers [Updated]

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Doubleclick Studio Basics Assessment Answers

1. An analytics team wants to measure the amount of time between an ad expansion and a call-to-action click. Which tracker can they apply in Studio to get this data?

  1. Counter
  2. Timer
  3. Floodlight tag
  4. Looper

2. Which tool is used to populate data into a dynamic feed template?

  1. DoubleClick Digital Marketing
  2. DoubleClick Campaign Manager
  3. Google Sheets
  4. Google Web Designer

3. Which column(s) assigned to the dynamic profile allow dynamic content to change on specific dates?

  1. Image URL
  2. Start date and End date
  3. Placement
  4. Target ID

4. Eduardo is building a new HTML5 creative in Google Web Designer. How can he ensure that it will work with Studio?

  1. He includes the DoubleClick component in the creative.
  2. He adds the Studio files to the file’s library in Google Web Designer.
  3. He sets the ID in the Properties panel to “DCLK”.
  4. He sets the new file’s environment to DoubleClick.

5. Which audience lists work for data pass dynamic targeting using DoubleClick Studio and Bid Manager?

  1. Google in-market audience segments
  2. Third-party audience lists
  3. First-party audience lists
  4. Third-party demographic segments

6, A retail advertiser wants to reach users who have visited their store locator page. What type of targeting will deliver the right creative to this audience?

  1. Third-party audience targeting
  2. AdWords API targeting
  3. Geographic targeting
  4. First-party audience retargeting

7. Roland helps build some of his team’s creative. He also advises on technical requirements for the creative. What role does he play on his team?

  1. Brand specialist
  2. Creative specialist
  3. Production specialist
  4. Media specialist

8. After publishing an ad in Google Web Designer, how can the graphics files be accessed in DoubleClick Studio?

  1. The files must be manually uploaded into the asset library.
  2. The files are initially accessible in DoubleClick Campaign Manager.
  3. The files are accessed through a third-party file manager.
  4. The creative’s files are automatically shared in the asset library.

9. Which reporting dimension represents the dynamic feed’s reporting label in a Floodlight report?

  1. Dynamic Element
  2. Dynamic Element Value ID
  3. Unique ID
  4. Dynamic Element Value

10. What’s the quickest way to preview, save, and share a dynamic ad containing dozens of iterations with others, using DoubleClick Studio?

  1. With a tearsheet
  2. Save images in preview
  3. Take, save, and share screenshots
  4. Save images in preview as a PDF

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