During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

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During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

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  1. Increase bidding portfolio by 2 new keywords
  2. Decrease maximum bid in the bid strategy setting 40%
  3. Decrease bidding portfolio by 1 low-performing keyword
  4. Decrease CPA target of bid strategy 60%

Option: B, D

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