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Elvis has expressed to you that he is worried that the performance metrics of his Google Display ad campaigns are lower than he expected. What can you tell him to possibly allay his fears?
- Display ads are only as effective as the provided Customer Match lists.
- Display ads are less effective when it comes to new audiences.
- Display ads are effective when targeting YouTube users.
- Conversions only represent a partial picture of Display ad effectiveness.
Conversions only represent a partial picture of Display ad effectiveness.
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