Eric recently set up a Google Display Ad campaign. Although, by default, he sees a CPA of $20 in the account, the actual CPA he’s using to measure success is $15. What’s contributing to the $5 difference?

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Eric recently set up a Google Display Ad campaign. Although, by default, he sees a CPA of $20 in the account, the actual CPA he’s using to measure success is $15. What’s contributing to the $5 difference?

  1. He doesn’t have conversion tracking set up.
  2. He’s including view-through conversions.
  3. He isn’t including Gmail and YouTube users.
  4. He isn’t including conversions from current customers.

He’s including view-through conversions.

This question is about the “Google Ads Display Professional Certification.” Here, you will find all the updated questions and answers to the “Google Ads Display Professional Certification.” I hope now you know the correct answer to Eric recently set up a Google Display Ad campaign. Although, by default, he sees a CPA of $20 in the account, the actual CPA he’s using to measure success is $15. What’s contributing to the $5 difference. For more quiz answers, bookmark CoursesAnswer.com.

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