Francis tries to explain to his boss the benefits of using automated bidding.

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Francis tries to explain to his boss the benefits of using automated bidding.

Match these aspects of automated bidding with the benefits they serve.

1.  Auction-time bidding – Algorithmically helps set the appropriate bid for each and every auction
2.  Time saved – Tailors bids to each user’s unique context, using relevant signals present at auction time
3.  Machine learning – Alleviates the strain on marketing resources by automating more manual tasks
4.  Depth of signals used and cross analysis – Integrates a large variety of signals and considers new ones to evaluate user intent

Google Ads Display Certification is a free course about Google Ads by Skillshop. This course helps you to grow your business with Google Ads, Identify Campaign Types, Reach The Right Users, Increase Efficiency with Automated Bidding, and Increase conversions with the performance planner.

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