Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons.

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Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons.

Which marketing objective should Frank choose when creating his Display campaign?

  1. Drive action
  2. Increase sales
  3. Build awareness
  4. Influence consideration

Influence consideration

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