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Franklin is creating a Google Search campaign using a conversion-based Smart bidding strategy. He’s decided to use Target ROAS, which will meet his value-based objectives. What best practice can he use to set an initial ROAS target?
- He could provide a Target ROAS that’s exactly 10x the highest keyword cost in the campaign.
- He could check on the campaign’s historical conversion value per cost metric in Google Ads and rely on that as a guide.
- He could provide the system with the conversion cost that he’s hoping to pay in his campaign.
- He could use an average of what he gauges all his competitors are paying for conversions.
He could check on the campaign’s historical conversion value per cost metric in Google Ads and rely on that as a guide.
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