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When looking to attract a local audience, why it is important to optimise your website and content for mobile users?
Which of the following factors help search engines determine if your business is local?
Esmeralda owns a bike shop and wants to make her website interesting for local customers. She’s currently planning blog content that will help her show up on searches for local shops. She’s had an idea for a post about famous cyclists and one about popular bike trails in the area. Which one do you think Esmeralda should start with?
Esmeralda runs a local bike shop. She knows a lot of her customers use smartphones with GPS, so she invested in a mobile app that can utilise this technology. She has a couple of ideas how to use the app to engage her customers. Can you remove the ideas that do not need GPS?
Esmeralda runs a local bike shop. If she advertises her shop using the internet, Esmeralda could reach people in many different countries. But she doesn’t want to do that. She wants to target her online ads to local customers. How can she do this effectively?

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