Google Ads Creative Certification Exam Answers [Updated]

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Course	Google Ads Creative Certification
Provider	Skillshop
Duration	3.9hr
Difficulty	Beginner
Certification	Yes

Google Ads Creative Certification Exam Answers

Google Ads Creative Assessment Answers (50 Questions)

1. How should you improve a video ad’s effectiveness in post-production?

1. Add closed captions since most viewers will watch with sound off.
2. Lower the brightness to optimize for mobile device viewing.
3. Remove supers so they don’t compete with the audio.
4. Increase the pace and tighten the framing.

2. You work for a major retailer that has an annual sale. What feature would help you ensure that Search ads accurately reflect details about the sale?

or

You work for a media agency and need to make sure all of your clients’ Search ads accurately reflect key details about their annual sale. Which feature should you use to accomplish this?

1. Location insertion
2. Countdown customizer
3. Dynamic customizer
4. Keyword insertion

3. You’re the marketing manager for a whale-watching tour company and are creating a Discovery campaign. You need to choose images that will help generate leads for the business to use in the campaign.

Which images should you choose for your campaign to meet your goal?

1. Images of tourists in locations both on and off the tour
2. Only your best-performing image from social media
3. Images of tourists enjoying their tour in scenic locations
4. Only your main website photo

4. You work in marketing for an online retailer who wants to increase website sales. Which technique should you use in your video ad to ask people to take action?

or

You’re an in-house marketer for an e-commerce business aiming to increase website sales.What should you do in the video ad to ask people to take action?

1. Keep audio to a minimum so viewers focus on the call-to-action (CTA).
2. Provide multiple options for how viewers can take action.
3. Include a generic call-to-action (CTA).
4. Include a specific call-to-action (CTA).

5. Why is Ad strength an important section to check when creating a responsive display ad?

or

When creating a responsive display ad, why should you check Ad strength?

1. It provides insight into how the ad has historically performed so you can iterate.
2. It automatically replaces images that are underperforming.
3. It dynamically generates customized headlines that will have stronger performance.
4. It provides recommendation for the quantity and diversity of each type of asset.

6. You’re selecting imagery to use in a Discovery campaign for your furniture business. Which of the following images follows creative guidance?

1. An image of your best-selling couch in a living room scene
2. An image of someone sitting on your best-selling couch
3. An image of your best-selling couch zoomed in so customers can see the fabric
4. An image of your best-selling couch with a white background

7. Your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising. Which of the following is a way to brand early, often, and richly?

1. Keep audio to a minimum so viewers focus on visuals.
2. Draw on a wide palette of branding elements.
3. Keep your brand subtle to avoid overwhelming viewers.
4. Only highlight the brand in the first five seconds of the ad.

8. Which element should you prioritize when creating a storyboard to make your first video asset for an app campaign?

1. Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
2. Emotional appeal through compelling storytelling to connect deeply with potential users
3. Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
4. Making the brand known by pairing the logo with zoomed out shots

9. You’re making a video ad for a travel company with the goal of driving bookings on their website. Which of the following call-to-actions (CTAs) should you use in the ad?

1. Book now
2. Check us out
3. Learn more
4. Call now

10. You’re making a video ad to generate leads for a cleaning services company. How should you present the ask for viewers to take action?

1. Convey multiple messages to resonate with the masses.
2. Introduce the product or problem, then follow up with a relevant call-to-action.
3. Humanize the ad with customer testimonials.
4. Provide multiple options for how viewers can take action.

11. Which of these accurately captures Google’s ABCDs of effective creative?

1. Research-backed creative guidance
2. Design-backed creative inspiration
3. Design-backed creative rules to follow
4. Research-backed creative rules to follow

12. You own an independent sporting goods store and have been driving online sales with video campaigns. How should you optimize your existing video ad creative to drive more online sales?

1. Provide multiple options for how viewers can take action.
2. Convey multiple messages to resonate with the masses.
3. Humanize the ad with customer testimonials.
4. Use more close-ups of the product to make it the focus of the ad.

13. You work for a creative agency and want to drive awareness for a clothing brand’s new product. How should you connect with potential customers through a video ad?

1. Include messages about the different ways the product solves a customer’s problem.
2. Utilize a specific call-to-action (CTA).
3. Avoid humor as it’s more subjective.
4. Include diverse characters that are representative of your customer base.

14. You developed a video with an awareness objective, but viewers aren’t watching the ad as long as you’d like. How should you help them to pay attention?

1. By using audio
2. By using color
3. By using supers
4. By using a call-to-action (CTA)

15. You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?

1. An action shot taken directly from the app
2. An aerial photo of a travel destination with the logo overlayed
3. An image of a plane in the sky with lots of blank space
4. A zoomed out image of travelers enjoying a destination

16. You’re managing app campaigns for a financial services company. Which of the following assets should you use?

1. A headline that states the name of the app and a call-to-action to download
2. A video that tells a complete story, including the user’s financial problem and how the app solves it
3. A screen-capture video of someone exploring their financial performance page
4. An image of someone holding a phone with the app on-screen and a logo overlayed

17. You’re working for a direct-to-consumer wine retailer and making your first video ad with the goal of building awareness for your business. What should you do in the first five seconds of the video ad?

1. Focus only on the brand logo and audio, and showcase the product after the first five seconds.
2. Use tightly framed product shots with audio brand mentions.
3. Set up the problem the product solves and include a brand logo.
4. Use tightly framed product shots without audio to avoid overwhelming viewers.

18. To improve the performance of video campaigns, how should you approach creative effectiveness?

1. Start with all-new video ad creative that’s already working well for other platforms.
2. Continue running campaigns with existing creative and slowly introduce new variations.
3. Use research-backed creative guidelines and iterate with experimentation.
4. Run an experiment with existing creative and use whichever one performs best.

19. Which of these aspect ratios are acceptable for image assets used in app campaigns?

1. 1:1, 1.75:1, and 4:5
2. 1:1, 1.91:1, and 4:5
3. 1:1 and 1.75:1 only
4. 1:1 and 1.91:1 only

20. You manage Search campaigns for a law firm that services all of California. Why is location insertion a valuable feature to use?

1. It can make sure the ad only serves to users in California.
2. It can replace other locations in the campaign’s ad copy to “California.”
3. It can personalize the headline to their audience’s city within California.
4. It can insert “California” into every headline automatically.

21. Which combination of elements best captures the key principles of Google’s ABCDs of effective creative?

1. Audience, Branding, Creativity, Direction
2. Attention, Branding, Creativity, Direction
3. Attention, Branding, Connection, Direction
4. Attraction, Branding, Connection, Direction

22. Which of these accurately describes Google’s experimentation tool?

1. It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.
2. It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
3. It’s a powerful testing tool that helps boost campaign performance for a small additional cost.
4. It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.

23. You’re developing a storyboard for a video ad. Which technique should you use to grab and sustain viewers’ attention?

1. Use engaging pacing and tight framing.
2. Keep visuals low-contrast to avoid overwhelming viewers.
3. Build suspense with a slow pace to start.
4. Set up scenes to be zoomed out so viewers can see all story elements.

24. You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?

1. Emphasize people as a way of getting your brand or product noticed by potential customers.
2. Emphasize people in order to humanize the story.
3. Emphasize multiple people to engage viewers.
4. Emphasize the product over people.

or

1. Let people take a primary role to humanize the story.
2. Put the focus on multiple people so viewers stay engaged.
3. Let people take a secondary role so the product shines.
4. Put the focus on people to get your brand or product noticed.

25. You work for a grocery delivery service and your goal is to drive sign-ups for free trials. How can help you achieve this goal using a video ad with an action objective?

1. Set the context and include a clear call-to-action.
2. Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
3. Focus on audio and supers to reinforce your message.
4. Focus on people to get the product noticed.

26. You’re creating a video ad with the aim of growing consideration for a product. How should you approach making this video ad?

1. Make people core to the story and keep branding subtle.
2. Use technical jargon that will resonate with important audiences.
3. Use product demos and how-to’s to put the product in context.
4. Share multiple messages about the many ways this product solves a problem.

or

1. Brand often, especially in the last five seconds.
2. Brand only at the beginning and end of the ad.
3. Brand often, especially in the first five seconds.
4. Brand only at the beginning of the ad.

27. If you’re looking to boost performance by optimizing responsive display ads, which of the following actions should you take first?

1. Review the asset report labels.
2. Add new assets that should perform better.
3. Duplicate the campaign.
4. Pause the campaign.

28. What is the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?

1. Media
2. Creative
3. Brand
4. Platform

29. What information is automatically pulled for you when creating an app campaign?

1. Logo, rating, and title
2. Title, rating, and and number of downloads
3. Logo, title, and number of downloads
4. Title, rating, and price

30. For an app campaign, which description accurately captures guidance for writing effective headlines and descriptions?

1. Headllines should include a call-to-action and description lines should include statistics about the app’s popularity.
2. Headlines should state only the name of the app and description lines should aim to educate and inform.
3. Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
4. Headlines should grab users’ attention and description lines should highlight the key features of the app.

31. You’re the marketing manager for an online sporting goods store and have been tasked to optimize the company’s display campaigns before increasing their budgets. What should you do to achieve this goal?

1. Replace all the assets at once.
2. Add new assets multiple times per week.
3. Remove and replace low-performing assets.
4. Pause the campaign.

32. Which of the following is a best practice when implementing an experiment?

1. Start with multiple hypotheses.
2. Divide your audience into as many arms as possible.
3. Test one variable for each experiment.
4. Assign two campaigns to each experiment arm.

33. How often should you examine your asset report and swap out low-performing assets for a Discovery campaign?

1. Daily
2. Bi-weekly
3. Monthly
4. Quarterly

34. You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable socks so that the ad text dynamically adjusts to match queries like “sports socks” and “dress socks.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable socks.” How should you set up this keyword insertion in Google Ads?

1. {keyword: sustainable socks}
2. {keyword: sustainable} socks
3. {keyword: sports and dress socks}
4. {keyword: sports and dress} socks

35. You’re preparing to create your first responsive display ad and want to make sure you follow best practices. How many headlines, images, and short descriptions should you prepare in order to drive strong results?

1. 2
2. 3
3. 5
4. 7

36. App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets to achieve strong results?

1. Use diverse creatives in content, theme, length, and orientation.
2. Provide identical videos with minor differences.
3. Upload fewer creatives than previous app campaigns.
4. Provide identical videos cut to different lengths.

37. If you want to boost conversion rates and you’ve already identified important audiences that have a high rate of conversion in your video campaign, how could you use Google’s experimentation tool to achieve your goal?

1. Test multiple creatives against two important audience segments.
2. Test the same creative against two important audience segments.
3. Test multiple creatives against one important audience segment.
4. Test one creative against all important audience segments.

38. You’re looking to connect with viewers and make your brand stand out to potential customers. How can you accomplish this in a video ad with an awareness objective?

1. Set the context and include a clear call-to-action.
2. Brand often, especially in the last five seconds.
3. Leverage key differentiators such as competitive claims and endorsements.
4. Convey multiple messages to resonate with the masses.

39. You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?

1. Replace all the assets at once so they can be distributed evenly.
2. Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
3. Replace assets that have a low performance label in the asset report.
4. Remove the assets and add new ones that follow best practices even more closely.

40. Which of the following is the cap for the number of HTML, image, and video assets per ad group for an app campaign?

1. 20
2. 5
3. 8
4. 10

41. Which pair of visual language elements has the highest impact on watch time for video ads on mobile devices?

1. Framing and supers
2. Supers and audio
3. Pacing and supers
4. Pacing and framing

42. In which of these situations would Google’s experimentation tool be helpful?

1. Compare how the same audience responds to the same ad at different points in time.
2. Compare the performance of existing TV creative to that of ABCDs-optimized creative.
3. Compare how the same ad performs on TV compared to YouTube.
4. Compare how two key audiences respond to two different video ads.

43. You work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

1. Humanize the story.
2. Avoid humor as it’s more subjective.
3. Showcase discounts and sales to drive interest.
4. Convey multiple messages to resonate with the masses.

44. If you’re trying to determine how many people watched key moments or skipped your video ad, which tool should you use?

1. Create with Google
2. Google’s ABCDs of effective creative
3. Video Creative Analytics
4. Ads Creative Studio

45. When making a video ad with an awareness objective, which tactic should you use?

1. Make people core to the story and be different, yet simple.
2. Make people core to the story and keep branding subtle.
3. Let the product shine and put the brand front and center.
4. Let the product shine, and be different, yet simple.

46. You’re making your first video ad with the goal of driving consideration for your brand’s offering. How should you hero the product in this ad?

1. Brand only at the beginning of the ad.
2. Brand often, especially in the first five seconds.
3. Brand only at the beginning and end of the ad.
4. Brand often, especially in the last five seconds.

47. You’ve never launched a video campaign or made a video ad before, but you do have brand images, text, and logos available. Which tool could help you make your first video ad from these assets?

1. Video Creation Tools in Google Ads
2. Google’s ABCDs of effective creative
3. Video Creative Analytics
4. Ads Creative Studio

48. What’s the difference between traditional and emerging story arcs?

1. The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
2. The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
3. The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
4. The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.

49. What type of asset is not accepted for an app campaign?

1. Video
2. Website
3. Image
4. HTML5

50. You’re the marketing director at a direct-to-consumer home appliances company and are looking to drive online sales. How should you connect with viewers through video ads?

1. Avoid humor as it’s more subjective.
2. Focus on audio and supers to reinforce your message.
3. Keep the value proposition and use case precise.
4. Feature products in only the first and last five seconds.

FAQ

Wrap Up

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