Google Ads Display Certification Exam Answers [Updated]

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CourseGoogle Ads Display Certification
ProviderSkillshop
Duration2.6hr
DifficultyBeginner
CertificationYes

Google Ads Display Certification Exam Answers

Updated Google Ads Display Certification Exam Answers

Prepare for the certification (Optional)

Knowledge Check Assessment Answers (13 Questions)

1. What two main ad formats can be used in a Google Display ads campaign?
Select All Correct Responses

  1. Search Ads
  2. Uploaded Ads
  3. Social Ads
  4. Responsive Display Ads

2. Which of the following are the benefits of using Responsive Display Ads?
Select All Correct Responses

  1. Simplicity
  2. Automation
  3. Control
  4. Reach

3. Uploaded ads give advertisers access to more inventory than Responsive Display Ads.

  1. True
  2. False

4. Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

  1.  These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network. – Video
  2.  These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results. – Shopping
  3.  These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube. – Universal App
  4.  These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer. – Search

5. How can Google Ads help you advance your business goals?

  1. By building awareness of your brand
  2. By driving online, in-app, in-person, and over-the-phone sales
  3. By influencing consideration of your products and services
  4. All of the above

6. What are the three main automation components of Smart Display campaigns?
Select All Correct Responses

  1. Automated bidding
  2. Automated conversions
  3. Automated creatives
  4. Automated targeting

7. Which of the following is not a component of Google Display ads’ value proposition?

  1. Intent
  2. Machine learning
  3. Performance
  4. Search

8. Match each auto-bidding strategy to the right campaign goal.

  1.  Target CPA – Conversions
  2.  Maximize clicks – Traffic
  3.  Target ROAS – Revenue
  4.  Target Impression Share – Visibility

9. Which of the following is a core benefit of Google Ads automated bidding?

  1. Auction-time bidding
  2. Daily budget pacing
  3. Impression share-based bidding
  4. User ID-based bidding

10. What are the three marketing objectives that can be met via targeting on Google Display ads?
Select All Correct Responses

  1. Build awareness
  2. Drive action
  3. Generate buzz
  4. Influence consideration

11. What two types of remarketing can be used on Google Display ads?
Select All Correct Responses

  1. Custom remarketing
  2. Dynamic remarketing
  3. Email remarketing
  4. Standard remarketing

12. Which targeting option is best for achieving brand awareness?

  1. Affinity
  2. Custom Intent
  3. In-Market
  4. Remarketing

13. Which targeting option is best for influencing consideration?

  1. Custom Affinity
  2. Custom Intent
  3. Demographics
  4. Remarketing

Pass The Assessment And Earn A Certification (Complete Required)

Google Ads Display Assessment Answers

Total Questions49
Duration75 Min
Pass %80% or More
RetakeAfter 24hr
Pause ExamNo

1. Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment.

Which two data inputs can Howard submit to best represent his audience? (Choose two.)
Select All Correct Responses

  1. Topics
  2. Negative keywords
  3. Keywords
  4. URLs
  5. Offline conversions

2. Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible.

Which automated bidding strategy should she use in her campaign?

  1. Target return on ad spend (Target ROAS)
  2. Maximize clicks
  3. Maximize conversions
  4. Target impression share

3. Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage.

What are the two main ad formats used in a Standard Display campaign? (Choose two.)
Select All Correct Responses

  1. Text ads
  2. Uploaded ads (Image & AMPHTML)
  3. Call-only ads
  4. Responsive Display ads
  5. In-stream video ads

4. What can the Performance Planner assist you with?

  1. To analyze the search term report and add both keywords and negative keywords, depending on historical performance
  2. To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
  3. To determine which Google Ads features should be enabled to get the best performance from your campaigns
  4. To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

5. How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?

  1. It allows them to focus their campaigns on either Gmail or TrueView, in order to better isolate specific audiences.
  2. It allows them to choose which specific YouTube videos they want their ads to be placed on.
  3. It enables them to create online purchasing options native to Display ad formats.
  4. It allows them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites.

6. Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience.

What’s a compelling reason for Zoe to use Affinity Audiences?

  1. Affinity Audiences allow her to reach sports fans who’ve previously visited her website.
  2. Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.
  3. Affinity Audiences allow her to reach sports enthusiasts.
  4. Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.

7. What’s one benefit of using responsive display ads?

  1. They can meet exact branding requirements.
  2. They can be uploaded.
  3. They can run on native inventory.
  4. They can respond to manual A/B testing.

8. How does Google Display Ads help advertisers meet their marketing objectives and drive results?

  1. By helping advertisers reach customers searching for specific search terms.
  2. By bundling together all the pillars of a campaign.
  3. By helping advertisers deliver relevant advertising as people browse the web.
  4. By offering the ability to display Bumper ads.

9. Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence.

Which Google Ads campaign should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores?

  1. Display
  2. Search
  3. Video
  4. Shopping

10. Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat.

Which story shows Quinn using remarketing to drive action?

  1. Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.
  2. Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.
  3. Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.
  4. Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.

11. What can automated bidding help an advertiser improve?

  1. Competition
  2. Calls-to-action
  3. Languages
  4. Performance

12. Which Display Ad format adjusts to available ad space?

  1. Uploaded ads
  2. Image ads
  3. AMPHTML ads
  4. Responsive Display Ads

13. A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65.

Which option can best help them reach these users?

  1. Affinity Audiences
  2. Dynamic Remarketing
  3. Demographic Audiences
  4. In-Market Audiences

14. Karen has opened a new business and is using Google Display Ads to build awareness of her new products.

How does Google Display Ads targeting help Karen reach her marketing objective?

  1. By building a social following, improving customer engagement, and driving larger transactions.
  2. By getting her ad to the people she selects, based on automated marketing objective tracking.
  3. By getting her ad in front of the right people, in the right place, at the right time.
  4. By tracking website traffic, improving customer service, and driving longer customer interactions.

15. Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy.

Which type of automated bidding strategy will Viktor be using?

  1. Revenue-focused bidding
  2. Consideration-focused bidding
  3. Conversion-focused bidding
  4. Awareness-based bidding

16. What is a key benefit of Smart Display campaigns?

  1. A Smart Display campaign can be created with minimal input from advertisers.
  2. Highly segmented insights are provided for daily campaign deep dives.
  3. Smart Display campaigns can automatically create video content.
  4. Display Network recommendations are generated based on Smart Display campaign performance.

17. Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options.

Which campaign types are available to her in Google Ads?

  1. Search, Display, Video, Shopping, and App
  2. Social, Display, Video, Shopping, and App
  3. Search, Display, TV, Shopping, and App
  4. Search, Display, Video, App, and Access

18. How do Responsive Display Ads use automation?

  1. Responsive Display Ads use a machine-learning model to create an advertiser’s assets, using assets that have performed well in the past.
  2. Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history.
  3. Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign.
  4. Responsive Display Ads automate ad creation for most apps, but not desktop and mobile devices.

19. Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task.

What are two advantages Performance Planner offers Rebecca? (Choose two.)
Select All Correct Responses

  1. Performance Planner integrates with other budgeting software, such as QuickBooks.
  2. Performance Planner leverages machine learning for forecasting.
  3. Performance Planner forecasting is powered by billions of Google searches conducted each week.
  4. Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
  5. Performance Planner is free to use with any merchant-hosted storefront.

20. Francis tries to explain to his boss the benefits of using automated bidding.

Match these aspects of automated bidding with the benefits they serve.

  1.  Auction-time bidding – Algorithmically helps set the appropriate bid for each and every auction
  2.  Time saved – Tailors bids to each user’s unique context, using relevant signals present at auction time
  3.  Machine learning – Alleviates the strain on marketing resources by automating more manual tasks
  4.  Depth of signals used and cross analysis – Integrates a large variety of signals and considers new ones to evaluate user intent

21. Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day.

How can automated bidding help her?

  1. By setting her bids when auctions happen.
  2. By guaranteeing improved results.
  3. By keeping her ads updated with new copy.
  4. By automatically setting the maximum CPC bid limit.

22. Maria has been told that she should use the Performance Planner on a monthly basis.

Why should she do so?

  1. To analyze demographic performance
  2. To review new keyword opportunities
  3. To react to ever-changing external factors
  4. To check for status issues

23. Simon’s using a Google Smart Display campaign to build out his ads.

What benefit do Google Smart Display campaigns give Simon?

  1. His ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.
  2. His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
  3. His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available.
  4. His ads can be manually built using his custom-sized headlines, descriptions, logos, and images

24. Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales.

Which feature of a Google Display Ads will help Brian achieve his business objectives?

  1. His ads can appear on Google Search results when customers are searching for specific search terms.
  2. His ads can enable customers to purchase his products directly from within the ad.
  3. His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.
  4. His ads can contain proprietary formatting that allow him to precisely demonstrate how his products work.

25. Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase.

When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

  1. Drive action
  2. Increase leads
  3. Build awareness
  4. Influence consideration

26. Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products.

Which option will best suit Darren’s marketing goal?

  1. Affinity Audiences
  2. Custom Intent audiences
  3. Dynamic remarketing
  4. Demographic targeting

27. How does automating your bid contribute to a successful Google Ads campaign?

  1. Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
  2. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
  3. Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.
  4. The customer journey has become more direct, so setting bids should be based on general user behavior.

28. Why should an advertiser consider using responsive display ads?

  1. They offer advertisers far greater control over where their finished ads display on websites.
  2. They offer unlimited placement across the web for a lower overall cost than other ad formats.
  3. They help advertisers and publishers deliver a faster experience to their audiences using AMP.
  4. They’ll automatically create ads from your images, videos, headlines, logos, and descriptions.

29. Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts were successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns.

How many websites and apps are available for Smart Display campaigns to run across?

  1. 3,000
  2. 300
  3. 300,000
  4. 3,000,000

30. You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible.

How can Google Ads help?

  1. Google Ads saves you time by deciding what your budget will be on a daily basis.
  2. With Google Ads, you can choose a maximum amount to spend per month.
  3. With Google Ads you always pay using cost-per-reach, predetermined by your budget.
  4. With Google Ads, your ads will show on every available search engine.

31. Your company wants to have greater success online.

What are two ways that Google Ads can drive your business goals? (Choose two.)
Select All Correct Responses

  1. Boost your conversions by connecting you to people in the moments that matter.
  2. Place your business’s ads on every available search engine.
  3. Cap the number of ads you pay for, based on your business.
  4. Help you reach a wider audience and maximize exposure.
  5. Coach your company to fully move to an online-only presence.

32. Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page.

What type of automated bidding strategy is Siona using?

  1. Target cost-per-acquisition (tCPA)
  2. Target return on ad spend (tROAS)
  3. Maximize clicks
  4. Target impression share

33. Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective.

Why would Colin choose “Build awareness” as his marketing objective?

  1. He wants to create dynamic call-only ads to reach specific audiences.
  2. He wants to engage users who intend to purchase his products and are actively researching them.
  3. He wants to use Google’s automation technology to grow direct sales of his products.
  4. He wants to get his newest product in front of as many people as possible.

34. Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting.

Which two types of data are included in demographic targeting? (Choose two.)
Select All Correct Responses

  1. Postal code
  2. Location
  3. Age
  4. Gender
  5. Occupation

35. Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase.

Which option will best serve Gavin’s marketing goals?

  1. Affinity Audiences
  2. In-Market audiences
  3. Remarketing
  4. Similar Audiences

36. When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?

  1. Format, appearance, and external links
  2. Format, image sizes, and external links
  3. Size, external links, and font
  4. Size, appearance, and format

37. When should you use responsive display ads?

  1. When your primary goal is performance.
  2. When your ads will only be run in banner-eligible slots.
  3. When your primary goal is to control the look and feel of your ads
  4. When your primary goal is meeting branding requirements..

38. What can the Performance Planner recommend?

  1. Applying bid adjustments to specific locations
  2. Using “Target impression share” as an automated bid strategy
  3. Campaign-level Target CPA (cost-per-acquisition)
  4. Including or excluding “Google search partners”

39. Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach.

Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?

  1. It allows her to reach over 75% of national internet users across millions of apps and websites.
  2. It allows her to reach over 90% of global internet users across millions of apps and websites.
  3. It allows her to reach over 90% of local internet users across thousands of apps and websites.
  4. It allows her to reach over 75% of regional internet users across thousands of apps and websites.

40. What’s an advantage of the reach of Responsive Display Ads?

  1. They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements.
  2. They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
  3. They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements.
  4. They allow you to manually adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.

41. Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners.

How can the Similar Audiences targeting option help Phillip achieve his marketing goals?

  1. Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited.
  2. Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners list.
  3. Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads.
  4. Similar Audiences will find users who are similar to those on the Checkout Abandoners list.

42. Marie is a marketer trying to maximize specific user actions after the click.

Which automated bidding strategy should she use to accomplish this?

  1. Conversion-focused bidding
  2. Awareness-based bidding
  3. Retention-focused bidding
  4. Consideration-focused bidding

43. Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online.

Which option will help Robert influence customer consideration?

  1. Affinity Audiences
  2. In-Market audiences
  3. Custom Affinity audiences
  4. Demographic retargeting

44. What is one way that Performance Planner helps businesses increase sales?

  1. By providing a discount on all ads after purchasing a license
  2. By relying on customer feedback for optimal ad placement
  3. By choosing ad types that your target demographic finds most appealing
  4. By maximizing the number of conversions for a spend scenario

45. When should you use AMPHTML ads? (Choose two.)

Select All Correct Responses

  1. When your goal is to maximize the reach and scale of your campaign.
  2. When your goal is maximum creative control.
  3. When your goal is to provide faster ad experiences.
  4. When your goal is to provide safer ad experiences.

46. Which two are available in Google Ads? (Choose two.)

Select All Correct Responses

  1. Heritage targeting, which allows advertisers to serve ads only to users who have a specified family history.
  2. Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price.
  3. Company targeting, which allows you to serve ads to the people who work for a specific company you choose.
  4. Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets.
  5. Language targeting, which lets you reach people with your selected language as their browser’s language setting.

47. Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons.

Which marketing objective should Frank choose when creating his Display campaign?

  1. Drive action
  2. Increase sales
  3. Build awareness
  4. Influence consideration

48. Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles.

What are these principles?

  1. Relevance, control, and results
  2. Growth, reach, and traffic
  3. Sales, consideration, and integrity
  4. Influence, awareness, and promotion

49. Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

  1. To prevent campaigns from becoming “Limited by Budget”
  2. So that seasonal trends can be better identified for each individual marketing objective
  3. So that spend is not reallocated between two different marketing objectives
  4. To avoid any potential keyword duplicates between different marketing objectives

Google Ads Display Certification Answers [Updated]

1. Which Of The Following Goals Can You Achieve For Your Marketing Campaign By Using Automated Bidding?

  1. Choose what time of day your ads will appear.
  2. Target specific devices exclusively.
  3. Reach the right user with the right message at the right time.
  4. Control the cost of each click.

2. YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?

  1. They can spur meaningful actions you can measure.
  2. They can entice users to provide their information.
  3. They can forecast reductions in pricing for keywords.
  4. They can reduce unwanted clicks from competitors.

3. Which Of The Following Factors Wouldn’t Change An Account’s Optimization Score?

  1. Changes in auction dynamics
  2. Changes in tracked conversions
  3. Renaming campaigns
  4. Shifts in spend mix

4. How Does Google Ads Generate Responsive Search Ads?

  1. Google Ads creates them based on existing ad copy, landing pages, and extensions
  2. Google Ads creates them based on existing high performing ad copy
  3. Google Ads mixes and matches headlines and description lines that have been provided
  4. Google Ads mixes and matches headlines and URLs that have been provided

5. How Many Ads Should Be Implemented Per Ad Group?

  1. One or two
  2. Only one
  3. Three to five
  4. Two to three

6. Which Are The Three Required Parts Of A Text Ad?

  1. Description, path fields, and headline
  2. Description, path fields, and URL
  3. Headline, description, and path fields
  4. Headline, description, and URL

7. Arrange The Items Below In Order Of Hierarchy, Beginning With The Top Level.

  1. Account
  2. Campaign
  3. Ad group
  4. Ad

8. What Is The Key Value Proposition Of Google Search Campaigns?

  1. Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites
  2. Influence organic results
  3. Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for
  4. Show your ads when a customer is searching for your product or service

9. Which Part Of A Search Ad Isn’t Automatically Generated By Dynamic Search Ads?

  1. All of these are automatically generated
  2. Description line
  3. Destination URL
  4. Headline

10. Which Two People Might See An Ad With The Keyword +Black +Shirt (Set As Broad Match Modifier)?

  1. Someone searching for the term I want to buy a black shirt
  2. Someone searching for the term black button shirt
  3. Someone searching for the term shirt
  4. Someone searching for the term shirt brown

11. Match The Marketing Goal To The Correct Ad Extension.

  1. You’re focused on driving phone calls to your business – Call extension
  2. You operate many retail stores and want potential customers to see the distance from their location to your stores – Location extension
  3. You’re interested in directing people to specific pages on your website – Sitelink extension
  4. You want to describe the features of a specific product your business offers before customers click on the ad – Structured snippets

12. Which Ad Extensions Can Serve Automatically?

  1. Message, callout, and structured snippets
  2. Promotion, callout, and sitelink extensions
  3. Sitelink, callout, and structured snippets
  4. Sitelink, location, and call extensions

13. Why Do Search Ad Extensions Matter?

  1. The cost-per-click on ad extensions is lower than on a search ad headline
  2. They guarantee higher engagement for advertisers
  3. They increase ad quality and drive lower conversion costs
  4. They increase engagement and influence ad quality

14. True Or False? Affinity Audiences Allows Advertisers To Reach People Who’re Actively Researching And Intending To Buy The Products Or Services They Offer.

  1. True
  2. False

15. If An Advertiser Doesn’t Want To Add Remarketing Tags To A Webs/Ite, Why Would Customer Match Be A Good Fit For Them?

  1. Customer Match allows you to reach people who have been to your website
  2. Customer Match allows you to reach people who haven’t been to your website yet
  3. Customer Match relies on your own data instead of a remarketing tag
  4. It wouldn’t be a good fit. You have to tag your website to use Customer Match

16. Which Of The Following Can Be Customized With Audience Signals To Make Search Campaigns More Efficient?

  1. Headline length
  2. Keywords
  3. Networks
  4. All of the above

17. Which Attributes Describe A Good Landing Page Experience?

  1. Easy to navigate
  2. High amount of user traffic
  3. Relevant and original content
  4. Transparency about your business

18. Tim Is Looking To Buy A New Skateboard. He Goes To Google Search To Research And Purchase The Best Skateboard He Can find. Organize The Following Steps In The Logical Order To Describe How Tim’s Interaction With Google Search Ads Would Occur From Start To finish.

  1. Tim searches for “best skateboards”.
  2. Tim scans the search results.
  3. Tim launches a Google Search ad.
  4. Tim browses different skateboards on the website he navigated to.
  5. Tim makes a purchase from the website he navigated to.

19. To Earn User Clicks, Ginger Should Focus On Creating An Ad That _____. (Choose Two.)

  1. has a larger font size
  2. includes at least two different colors
  3. has a relevant headline
  4. includes a current promotion
  5. is listed after search results

20. Layla Is Learning About The Benefits Of Using Search Ad Extensions And Has Come To Know That They Can Help To Increase User Engagement. What Are Two Other Benefits That Search Ad Extensions Can Contribute To Performance? (Choose Two.)

  1. Dynamic video insertion
  2. More qualified leads
  3. Faster loading landing pages
  4. Better ad quality
  5. Attractive video assets

21. Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR).

Which of the following actions might improve Charlie’s eCTR?

  1. Including keywords in his ad text
  2. Decreasing the bid for the ad
  3. Improving the speed of his website
  4. Cloning the ad multiple times

22. Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

  1. Exact
  2. Broad
  3. Broad-match modifier
  4. Phrase

23. Optimization Score Is Made Up Of Over 50 Recommendations To Optimize Search Campaigns.

  1. True
  2. False

24. Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

  1. Google Ads will automatically create ad messaging based on the campaign type she chooses.
  2. The campaign type chosen will determine where her ads appear and the format of those ads.
  3. Certain campaign types will only serve ads during particular times of the day and week.
  4. Different campaign types have different minimum and maximum budget requirements.

25. Ben Is Currently Managing A Campaign That Has A Total Investment Of $7,000, Generates 1,400 Conversions, And Has A CPA (Cost-Per-Acquisition) Of $5. Ben Needs To Sell Excess Inventory. To Meet This Goal, He’s Willing To Increase His CPA And Campaign Investment. Which Of The Following Plans, Built In The Performance Planner, Will Assist Ben In Achieving His Marketing Goal Of Selling Excess Inventory?

  1. An investment of $8,400 to generate 1,400 conversions and a CPA of $6
  2. An investment of $9,600 to generate 1,600 conversions with a CPA of $6
  3. An investment of $9,100 to generate 1,300 conversions and a CPA of $7
  4. An investment of $9,800 to generate 1,400 conversions and a CPA of $7

26. Kevin Has A Large Collection Of Images And Videos Available For Use But Not A Lot Of Time To Design Ad Creatives For His Google Display Ads Campaign. Which Display Ad Format Could Kevin Use To Save Time?

  1. Image ads
  2. Uploaded ads
  3. Responsive display ads
  4. AMPHTML ads

27. Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)

  1. Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
  2. Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
  3. Location targeting allows ads to be served in the specific geographic locations you choose.
  4. Employment targeting allows you to serve ads only to people who work in a specific field.

28. Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.

  1. Uploaded image ads – Control
  2. Responsive display ads – Efficiency

29. Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?

  1. Automated rule creation
  2. Automated bidding
  3. Automated video production
  4. Automated YouTube video creation

30. A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences?

  1. Google Display ads connect with audiences through apps, YouTube, and millions of other websites affiliated with Google.
  2. Google Display ads deliver advertising on user-selected websites that were built exclusively with Google’s website builder.
  3. Google Display ads deliver advertising on YouTube videos from authorized creators that meet a minimum threshold of views.
  4. Google Display ads connect advertisers with custom-built audiences on participating network sites on all search engines.

31. Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?

  1. All channels they wish to target
  2. A maximum conversion number
  3. Keyword bids and modifiers
  4. The images they wish to use

32. Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?

  1. It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passions.
  2. It allows her to show ads to people who previously visited her website as they browse websites and use apps.
  3. It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list.
  4. It reaches specific audiences based on declared data.

33. Jacob’s Physical Toy Store Relies On Offline Metrics, Such As Store Visits And In-Store Sales. He’s Heard That Specialized Campaign Types Can Help Him Meet These Kinds Of Goals. Which Campaign Type Can Help Jacob Achieve His Offline Business Objectives?

  1. Display
  2. Video
  3. Local
  4. Discovery

34. How Does Google Display Ads Grow Marketing Results For Advertisers?

  1. It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites.
  2. It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
  3. It determines a user’s primary marketing objective and enables the features that will best achieve it.
  4. It harnesses a multitude of signals to place ads against the most relevant content.

35. Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best Fit The Available Space On Page?

  1. Uploaded ads
  2. Responsive display ads
  3. AMPHTML ads
  4. Image ads

36. Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging.

What Are The Two Types Of Uploaded Ads?

  1. Image ads and dynamic ads
  2. Shopping ads and remarketing ads
  3. Video ads and call-only ads
  4. AMPHTML ads and image ads

37. Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34.

Which Option Should Thelma Select To Best Reach These Users?

  1. Demographic targeting
  2. Custom Affinity audiences
  3. In-Market audiences
  4. Affinity audiences

38. Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient.

What Are Three Ways That Automated Bidding Can Improve Efficiency?

  1. Sets manual bids for specific times of the day
  2. Saves time and marketing resources
  3. Minimum and maximum bid values are determined by the daily budget
  4. Sets the appropriate bid for each and every auction
  5. Integrates a large variety of signals to evaluate user intent

39. A Company Creates Niche Sporting Equipment For Active Female Senior Citizens. The Company Expects Potential Customers To Be Above 65 Years Old, Either With Or Without A Shown Interest In Sports. The Company’s Marketing Team Is Looking To Build Awareness About Their Company’s Innovative Products.

Which Option Can Best Help Them Reach Their Specific Audience?

  1. Affinity audiences
  2. Dynamic remarketing
  3. Demographic targeting
  4. In-Market audiences

40. A Marketer Is Keeping Track Of The Revenue Generated By His Campaign. He Wants To See A Specified Return-On-Investment For His Monthly Ad Spend.

Which Type Of Automated Bidding Strategy Will Meet His Needs?

  1. An awareness-based bidding strategy
  2. A conversion-focused bidding strategy
  3. A consideration-focused bidding strategy
  4. A revenue-focused bidding strategy

41. A Small Marketing Group Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web.

Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences?

  1. Google Display Ads delivers advertising only on websites that partner with Google’s Display network.
  2. Google Display Ads primarily connects with target audiences through Gmail, but users can configure it to reach other websites they designate as important.
  3. Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google.
  4. Google Display Ads delivers advertising on YouTube videos that meet a minimum threshold of views.

42. Adam Has Determined That “Drive Action” Is The Appropriate Marketing Objective For His New Display Campaign.

What Are Two Relevant Options He Might Use To Reach His Goal? (Choose Two.)

  1. Affinity Audiences
  2. Standard remarketing
  3. Demographic targeting
  4. Custom Intent audiences
  5. Dynamic remarketing

43. Alan Has Introduced A New Line Of Scooters On His Website And Is Using A Google Display Ad Campaign To Promote Them. He Selects “Build Awareness” As The Marketing Objective For His Campaign.

Why Would Alan Choose “Build Awareness” As His Marketing Objective?

  1. To reengage users who previously showed interest in his scooters.
  2. To dynamically generate ads, based on an audience’s interest in scooters.
  3. To engage with audiences who previously bought his scooters.
  4. To reach a broad audience for his scooters.

44. Amanda Uses “Influence Consideration” As A Marketing Objective For Her Google Display Ads Campaign.

Which Targeting Options Are A Good Fit For Amanda’s Campaign?

  1. In-Market audiences, Affinity Audiences, Similar Audiences
  2. Custom Intent audiences, Similar Audiences, Custom Affinity audiences
  3. Custom Intent audiences, Similar Audiences, Affinity Audiences
  4. In-Market audiences, Custom Intent audiences, Similar Audiences

45. Amy Has Created A New Brand For Her Company’s Goldfish Training Materials. She Knows That Other Companies Train Goldfish And It Is A Popular Sport, But Realizes That It Is A Niche Market. She Wants To Use A Google Display Ads Campaign To Build Awareness For Her New Brand.

Which Google Display Ad Targeting Option Can Help Amy With Her Goal Of Creating Awareness Within Her Niche Market?

  1. Standard remarketing
  2. Affinity audiences
  3. Dynamic remarketing
  4. Custom Affinity audiences

46. Angela’s Ready To Get Started With Her First Smart Display Campaign, But Her Account Isn’t Yet Eligible Due To Not Having Enough Conversions In The Last 30 Days. What’s The Minimum Number Of Conversions Needed (In The Last 30 Days) To Be Eligible To Set Up A Smart Display Campaign?

  1. At least 30 conversions on Display or at least 50 conversions on Search.
  2. At least 100 conversions on Display or at least 50 conversions on Search.
  3. At least 50 conversions on Display or at least 30 conversions on Search.
  4. At least 50 conversions on Display or at least 100 conversions on Search.

47. As A Marketing Director At A Large Company, Cara’s Considering Launching A Google Display Ads Campaign, As It Will Let Her Reach Global Internet Users Across As Many Websites And Apps As Possible.

What’s Another Benefit A Google Display Ads Campaign Will Provide Cara?

  1. It allows her to collect statistical usage data from the websites where her ad appears.
  2. It makes it possible for her to engage with valuable audiences quickly and often.
  3. It can sometimes be used as a Shopping campaign.
  4. It can always be used as a Shopping campaign.

48. Automated Bidding Does The Heavy Lifting For Advertisers On Google Ads. What Does Automated Bidding Use To Set The Right Bid For Every Auction?

  1. Ad extensions
  2. Manual control
  3. Seller ratings
  4. Machine learning

49. Ben Sells Housewares Through His Website And App. What Are Two Ways That Google Ads Can Fuel His Business Goals And Help Him Achieve His Objectives? (Choose Two.)

  1. Provide clear forecasts that allow for smoother purchasing.
  2. Place ads for his business on all search engines.
  3. Helps users find and discover his products
  4. Increase overall installs and interactions with his app.
  5. Sell him business leads at a preset price.

50. Bill Has Released A New Line Of Products For His Business And Is Using Google Display Ads To Influence Customer Consideration. How Does Google Display Ads Targeting Help Bill Reach His Marketing Objective?

  1. By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest.
  2. By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective.
  3. By allowing Bill to improve the customer experience by finding only those who are interested in his products.
  4. By allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.

51. Bill Wants To Reach Valuable, Relevant Audiences And Engage With Them Quickly And Often With His Ads. How Will Creating A Display Ads Campaign Allow Him To Reach His Goal?

  1. It allows him to reach over 90% of global internet users across more than three million apps and websites.
  2. It allows him to identify valuable audiences and collect statistical usage data from the websites where his ad appears.
  3. It allows him to select for new audiences and scale down his advertising to appear on specific websites that he chooses.
  4. It allows him to isolate valuable audiences regionally and convert local sales the first time his ad is seen.

52. Brian’s Desired Audience Isn’t Covered By The Segments In-Market Audiences Offers.

What’s Another Suitable Option Brian Could Choose To Help Him Influence Potential Customer Consideration?

  1. Custom Intent audiences
  2. Demographic targeting
  3. Similar Audiences
  4. Standard remarketing

53. Cassandra Wants To Customize Her Google Display Ads Based On How Potential Customers Previously Engaged With Her Website. Which Option Best Suits Her Needs?

  1. Similar Audiences
  2. Remarketing
  3. In-Market audiences
  4. Custom Affinity audiences

54. Claire Has Created A Google Display Remarketing Campaign. What’s The Most Likely Reason She Decided On Remarketing?

  1. Increase clicks
  2. Drive action
  3. Build awareness
  4. Influence consideration

55. Colin Is Planning Out A New Google Display Ads Campaign With The “Build Awareness” Marketing Objective In Mind.

Why Would Colin Choose “Build Awareness” As His Marketing Objective?

  1. He wants to leverage Google’s automation technology to drive direct sales of his products.
  2. He wants to engage with users who intend to purchase his products and are actively researching them.
  3. He wants to get his Display Ads in front of as many people as possible.
  4. He wants to generate dynamic ads to reach specific audiences.

56. Diana Is Running A Successful Remarketing Campaign. She Wants To Expand Her Reach With Other Targeting Options. While Creating A New Google Ads Display Campaign With The “Influence Consideration” Marketing Objective, She Chooses Similar Audiences As Her Targeting Option.

What Information Is Used To Identify Similar Audiences?

  1. Users actively researching and intending to buy new products or services
  2. Audience interest around different topics
  3. Input from specific landing pages and keywords
  4. Input from keywords, URLs, and apps

57. Doreen Is Looking To Drive Sales On Her Website, And Is Considering Creating A Google Display Remarketing Campaign How Might Remarketing Help Her Meet Her Marketing Objective?

  1. It reaches specific audiences based on a combination of declared and inferred data.
  2. It reaches TV-like audiences based on a holistic picture of their lifestyles, interests, and passions.
  3. It reaches audiences who previously visited her website as they browse network websites and use network apps.
  4. It reaches audiences who are different from an original remarketing list or other uploaded compatible list.

58. Emmy Is The Marketing Director Of A Large Marketing Team, Looking To Reach An Audience At Scale Through Smart Display Campaigns.

How Might Smart Display Campaign Reporting Help Emmy?

  1. In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
  2. Its summary report provides executive summaries of total cost and bidding.
  3. It provides “recommended insights,” which are focused on Topic Targeting.
  4. Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.

59. Gloria Owns A Surfing Clothing Line. She Wants To Increase The Awareness Of Her Brand And Drive Higher Sales.

How Can Google Display Ads Help Gloria Achieve Her Business Objective?

  1. It harnesses best-in-class intent signals to place her ads against the most relevant content.
  2. Her ads enable customers to purchase her clothing items directly from within the ad.
  3. It automatically defines her marketing objective and provides her the features and options that are relevant to her audience.
  4. It allows her ads to appear above a Google Search result to people who are searching for surfing attire.

60. Google Ads Offers A Variety Of Campaign Types Which Determine Where Your Ad Will Appear And The Format In Which It Will Be Displayed.

What Are The Available Campaign Types?

  1. Search, Display, Video, Print, and App
  2. Search, Print, TV, Shopping, and App
  3. Search, Display, Video, Shopping, and App
  4. Social, Video, App, Audio, and Shopping Ads

FAQ

Are These Google Ads Display Certification Answer Correct?

Yes, all these Google Ads Display Certification answers are 100% correct.

Are These Questions Are Latest One?

Yes, all these questions are the latest ones to improve your experience. I keep updating the article with the latest answers, so check and bookmark the page.

Will I get a free certificate?

Yes, at the end of the exam, you will be awarded a free certificate when you pass with min score.

What Is The Validity Of The Certificate?

The maximum validity of the certificate is only 2 years.

Wrap Up

I’m assuming that this article would be helpful for you to find all the Google Ads Display Certification Answers and grab some premium knowledge with less effort. If this article helped you in any way, then make sure to share it with your friends on social media and let them know about this excellent training; you can also check out our other free courses.

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