Google Ads – Measurement Certification Exam Answers

Here you will find ✅✅✅ all the Google Ads – Measurement Certification Exam Answers 2021 below marked in Green Color. These Google Ads – Measurement Certification answers have been updated recently with the latest questions asked in the previous examination with full explanations that you will get when you tap on the question. Demonstrate your ability to measure and optimize digital ad performance using Google’s measurement solutions. Certified users will show they can understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business.

If you haven’t prepared for the Google Ads – Measurement Certification answers then this article will help you to solve. Here we have provided all the right answers to the questions asked in the Google Ads – Measurement Certification Exam 2021. When you successfully pass the exam by using these answers you are rewarded with a certificate whose validity is for 2 years and you are allowed to get the print out of it or keep it on your mobile/computer.

Note: In Google Ads Display Certification Exam you will be asked 49 Random Questions and every time the question, as well as the order of question, is not the same. So if you are on a computer use CTRL + F to find any question & its answer, but if you are on mobile use the Find In Page option and paste your question.

CourseGoogle Ads – Measurement Certification
ProviderSkillshop
Duration4.7hr
DifficultyBeginner
CertificationYes
Rating4.5 ⭐

Prepare for the certification (Optional) – Google Ads – Measurement Assessment Answers

  • Knowledge Check Assessment Answers (Total 27 Questions)
Google Ads - Measurement Certification Assessment Answers
Google Ads – Measurement Certification Assessment Answers

1. For video campaigns, the last impression of a video ad will get credit for the view-through conversion.

  1. True
  2. False

2. What can be used to customize how the data is tracked in the Conversions column?

  1. Auction Insights report
  2. Custom tables
  3. Include in Conversions setting
  4. Modify Columns setting

3. Which three of the following actions can improve your conversion rate?

Select All Correct Responses

  • Don’t use negative keywords
  • Use negative keywords to further refine audience traffic
  • Use specific keywords for better conversion rates
  • Use the Search Terms report to reach the right customers

4. Which two of the following statements are true about Attribution reports?

Select All Correct Responses

  1. App conversions and store visits are included in Attribution reports
  2. App conversions and store visits are not included in Attribution reports
  3. Attribution reports can help you estimate how changes to your attribution model might impact conversion reporting
  4. Attribution reports can help you evaluate and optimize performance after you’ve changed your attribution model

5. A company that designs coffee mugs wants to see which of their video creatives makes viewers remember their brand best. Which of the following Google tool can they use to find out?

  1. Ad recall
  2. Brand favorability
  3. Brand Lift
  4. Conversion Lift

6. Which of the following attribution models uses machine learning to evaluate individual customer paths?

  1. Data-driven
  2. Last interaction
  3. Linear
  4. Time decay

7. Hiroko is running a Search campaign for a couple of months and would like to make some improvements. Identify three ways that she can optimize her campaign after assessing performance.

Select All Correct Responses

  1. Assess which audience targeting is performing best and double down
  2. Don’t make changes until the campaign has been running for at least six months
  3. Remove poorly performing creative and test out new creative
  4. Turn on automated bidding

8. Jason is running a video campaign and realizes that while his overall views are high, his engagement rates are low. Which three of the following questions could he ask to investigate?

Select All Correct Responses

  1. Was the creative effective in getting attention and highlighting the brand?
  2. Was the right audience targeted?
  3. Were enough people shown the video?
  4. Were there any possible executional missteps?

9. Which three of the following are good measurement habits for any individual or company?

Select All Correct Responses

  1. Bring data to all of your meetings
  2. Encourage learning from failure
  3. Look at data only every month or so
  4. Run tests continuously

10. Jane clicks on a Search ad for lipstick then buys it online three days later by clicking on a Facebook ad. On which day would Google Ads credit the conversion?

  1. 24 hours after the purchase, to ensure payment is processed
  2. Never, since the last interaction was with Facebook
  3. The day the ad is clicked
  4. The day the purchase is made

11. Match each of the following conversion metrics that you can use to view conversion data with the correct description.

  1. Conversion value per click (Conv. value/click) – Is your total conversion value divided by the number of eligible clicks
  2. Cost per conversion (Cost/conv.) – Tells you how much, on average, each of your conversions cost. It’s calculated by dividing your total cost by the number in your “Conversions” column
  3. Conversion rate (Conv. rate) – Tells you how often, on average, an ad click or other ad interaction leads to a conversion. It’s calculated by dividing “Conversions” by the total eligible interactions (like ad clicks or video ad views
  4. Conversion value per cost (Conv. value/cost) – Estimates your return on investment. It’s calculated by dividing your total conversion value by the total cost of all ad interactions
  5. Conversion value (Conv. value) – Is the sum of conversion values for your “Conversions.” You have to enter a value for your conversion actions

12. Which two of the following statements are true about conversion tracking?

Select All Correct Responses

  1. An extra snippet of code needs to be added to Google Ads to help track user interactions with your site
  2. Budgets automatically get shifted to the most productive ads
  3. It can track ad interactions and identify the ads most valuable to your business
  4. The best performing ads provide insight into creating new and improved creatives

13. Bob owns a small café with a Google My Business listing, but he’d love to have a mobile-friendly website as well. He doesn’t know much about creating websites. What’s a tool that Bob can use to create his site?

  1. AdWords
  2. Messaging
  3. Posts
  4. Website builder

14. If someone is using Google My Business to promote their restaurant online and attract new customers, what feature can be used to encourage new people to try them out?

  1. Customer reviews
  2. Dynamic ads
  3. In-search call button
  4. Insights

15. The Google My Business messaging tool allows customers to reach business owners through what type of communication?

  1. Bulletin boards
  2. Email
  3. Text messaging
  4. Video chat

16. What are the verification options for businesses with 10 or more locations?

  1. They can enter their location information in bulk but will have to verify each location individually
  2. They can import and verify their locations in bulk
  3. They only need to verify one location, and the rest will be automatically verified
  4. They’ll have to enter and verify their locations individually

17. Choose which conversion count option would allow you to measure and improve your sales.

  1. Every
  2. One

18. Google offers various methods for tracking phone calls from ads, websites, and mobile sites. Match each of the following conversion tracking goals with the correct method.

  1. Track phone numbers on a mobile website – Track clicks on a text link, image, or button
  2. Track calls to a phone number on a website – Use a Google forwarding number
  3. Track calls from ads – Add call extension to your Google ad

19. Google’s video conversions can occur from three different customer actions. Match each conversion action with the correct output.

  1. Click-through – Click-based; 30-day default window
  2. View-based/view engagement – Watches the ad for 30 seconds or through the end; 30-day default window
  3. View-through – Impression-based; 24-hour default window

20. If using Google Tag Manager, which of the following sitewide tagging solutions would be used to measure conversions?

  • Add on the conversion linker tag to Google Tag Manager
  • Install gtag.js tags
  • Link Google Ads and Google Analytics accounts
  • Sitewide tagging is already in place, so no action is needed

21. Which two of the following conversion tracking options are available when setting up in-app conversion tracking?

Select All Correct Responses

  1. Facebook
  2. Firebase
  3. Google Play
  4. iTunes

22. Match each stage of the customer journey with an associated marketing objective.

  1. Consideration – Brand favorability
  2. Awareness – Brand recall
  3. Purchase – Average order size
  4. Loyalty – Customer referrals

23. Many customer journeys begin with an awareness of a brand and end with a repeat buyer.
Place the marketing objectives of the customer journey below in the correct order.

  1. Build awareness
  2. Influence consideration
  3. Drive purchases
  4. Grow loyalty

24. Match the following objectives with the correct description.

  1. Media Objectives – The goals for each medium through which your marketing objectives are completed. For example, the goal of your YouTube campaign
  2. Business Objective – A broad top level goal of your company. This goal typically focuses on increasing revenue, profit margin or volume (for example, units sold)
  3. Campaign Metrics – These are the individual metrics you use to measure the success of your media objectives
  4. Marketing Objectives – Marketing goals that support the business objectives such as building awareness

25. A candle company is writing copy for a new Display ad. They want to use it to influence consideration for their product. What should they do with their creative?

  1. Focus on a specific offer or a product (upsell)
  2. Focus on brand attributes or product value proposition
  3. Focus on story-telling around the brand
  4. Include an implicit or explicit call-to-action (Buy Now, Buy Here, Shop Here, etc.)

26. Which three of the following aspects are needed when writing a strong key performance indicator (KPI)?

Select All Correct Responses

  1. It has a defined timeframe
  2. It is aggressive
  3. It is clear
  4. It is measurable

27. Giovanni runs a small bike company. Which tool can he use to turn his ad data into beautiful visual reports?

  1. Analytics
  2. Analytics 360
  3. Data Studio
  4. Optimize

Pass the assessment and earn a certification (Complete Required)

google ads measurement certification answers google ads measurement assessment answers
  • Google Ads – Measurement Certification Assessment Answers
Total Questions50
Duration75 minutes
Pass %80% or More
RetakeAfter 24hr

Note: If you end the assessment early or the timer runs out before you have answered enough questions correctly, you will not pass and will not be able to resume from where you left off
You will not be able to review or edit your answers once you have moved to the next question (or hit the submit button on the last question)

1. Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability.

Why is it difficult to determine performance across multiple channels?

  1. Multiple channels may use different tools to measure brand lift.
  2. Multiple channels survey only ad-exposed groups of users.
  3. Multiple channels consolidate campaign data for actionable insights.
  4. Multiple channels aggregate all your data into a single view.

2. Due to Google Analytics providing a cross-channel view of the customer journey, there’ll be differences in the way conversions are measured between Google Analytics and Google Ads.

Which is a difference you should be aware of?

  1. Total tax deductions
  2. Machine learning
  3. Return on ad spend
  4. Reporting freshness

3. Which method should be used to promote awareness to customers?

  1. Implicit call-to-actions
  2. Displays focused on offers
  3. Ads with generic search terms
  4. Brand attributes videos

4. How is credit dynamically attributed to each touch-point in data-driven attribution?

  1. It assigns the last touch-point 100% of the credit for the conversion.
  2. It algorithmically evaluates individual customer paths to assign credit.
  3. It is distributed evenly to every single touch in a buyer’s journey.
  4. It gives more credit to the touch-points closest to the conversion.

5. Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?

  1. Attribution
  2. Cross-channel
  3. Machine learning
  4. Media mix model

6. You’re working in your Google Ads account and set up offline conversions. You need to download the template for “Conversions from Clicks.”

Which two file types are supported by conversion templates? (Choose two.)

Select All Correct Responses

  1. XML
  2. Google Sheets
  3. CSV
  4. Google Forms
  5. HTM

7. Sidney is in her Google account, reviewing her campaigns and attribution reports. She notices that the number of total conversions reported in the attribution report is different than the number in the campaigns report.

What could explain this?

  1. The attribution report doesn’t include imported Analytics goals/transactions.
  2. The attribution report doesn’t include app conversions.
  3. The attribution report doesn’t include website conversions.
  4. The attribution report doesn’t include phone number clicks conversions.

8. Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price.

Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?

  1. A social-media strategy
  2. A brand-focused strategy
  3. A pay-per-lead strategy
  4. An online-to-offline strategy

9. Which activity might a brand manager track if the desired result is to increase awareness with the customer?

  1. Purchase intent
  2. Brand recall
  3. Transactions
  4. Upsells

10. Olyana works at a digital marketing agency. She’d like to use Google forwarding numbers to track the duration of calls originating from one of her client’s campaigns. She created a conversion action for call conversions inside Google Ads, which produced a tag for her to download.

What is this tag called?

  1. A console snippet
  2. A phone snippet
  3. A multimedia snippet
  4. A message snippet

11. A customer is receptive to an upsell during a product purchase.

Which part of the customer journey has been exhibited?

  1. Consideration
  2. Awareness
  3. Purchase
  4. Loyalty

12. Google My Business verification has specific requirements for approval: The business name must be exactly as it appears in real-life, and the business can’t have multiple locations in one physical address.

What’s the third potential reason for disapproval in the verification process?

  1. The location information doesn’t include all required fields.
  2. The location has no published photos.
  3. The location doesn’t appear on Google Maps.
  4. The location uses only one category.

or

  1. Location has no photos.
  2. Location isn’t yet open.
  3. Location uses one category.
  4. Location includes no posts.

13. Google Marketing Platform is as effective for small businesses as it is for enterprises. In fact, only two products aren’t available in the Small business version of Google Marketing Platform.

What are these two products? (Choose two.)

Select All Correct Responses

  1. Display & Video 360
  2. Surveys
  3. Search Ads 360
  4. Data Studio
  5. Tag Manager

14. Susan’s created a gaming app, which she’s promoting on Google Ads. She wants to track first opens of the gaming app.

What must she do first, before she can begin tracking opens of her app?

  1. Automate her bidding strategies.
  2. Link her Firebase and Google Ads account.
  3. Assign values to search attribution.
  4. Set up Google Analytics with her app data.

15. What are two benefits of selecting Google Firebase as your attribution partner in Google Ads? (Choose two.)

Select All Correct Responses

  1. You can use audiences created in Firebase for conversion tracking and remarketing in Google Ads.
  2. You get access to automatically generated remarketing lists for Firebase-published apps.
  3. You can import conversions, adding any additional code to enable automatically collected events.
  4. You can easily index your app in Google search.
  5. You no longer have to manually link your Firebase account to your Google Ads account.

16. Kyler’s using conversion tracking tags to gain insight into how effectively his ads are converting customer transactions for his online store. But he notices that conversions aren’t functioning.

What can help him troubleshoot this issue?

  1. Google Tag Assistant
  2. Google Analytics
  3. Google Ads Conversion Tool
  4. Conversions report

17. Kathy released a gaming app and needs to set up conversion tracking for first opens of the app. To do this, she linked her Firebase project with Google Ads.

Which access permission did her Google account need for her to do this?

  1. Administrative access in Google Ads
  2. Standard access within Google Ads
  3. Administrative access in Firebase
  4. Standard access in Firebase

18. Cliff is a marketing manager who received a series of ads from his creative team. He wants to compare data between those ads using A/B testing.

Which type of ads will Cliff compare?

  1. Ads used in identical ways, on the same channels, and with unexposed groups.
  2. Ads used in identical ways, on the same channels, and directed at the same audience.
  3. Ads used in identical ways, on the same budget, and used in brand lift.
  4. Ads used in identical ways, on the same budget, and with exposed groups.

19. Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that grow his success in constantly evolving his company’s marketing strategies to the schools’ changing needs.

What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)

Select All Correct Responses

  1. He starts his day by looking at how well he’s doing on his company’s key performance indicators.
  2. He promotes the attitude that “failure is not an option” amongst his team members and subordinates.
  3. He incorporates data into all of his decision-making concerning marketing channel selection.
  4. He maintains a set of preferred media channels proven to be effective and don’t need to change.
  5. He values what his coworkers think and encourages them to give their opinions in his marketing meetings.

20. Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign.

What’s Tom defining?

  1. Business objectives
  2. Media objectives
  3. Campaign metrics
  4. Marketing objectives

21. Each Google My Business location has a unique ID that applies changes to the right listing.

What’s the name of this unique ID?

  1. Store Category
  2. Store Code
  3. Store Number
  4. Store Identifier

22. You recently released a mobile app for your online retail store. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens.

Which action will accomplish this?

  1. Segment the data by click type.
  2. Segment the data by conversion action.
  3. Segment the data by conversion adjustment.
  4. Segment the data by conversion category.

23. A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements.

How would this promotion lead to higher profits?

  1. By raising the revenue to increase demand.
  2. By lowering the cost of the flower arrangements to increase margin.
  3. By raising the margin on the arrangements to increase revenue.
  4. By lowering the price of the flower arrangements to increase demand.

24. Felix launched both a Google Video Ad campaign and a Google Shopping Ad campaign to drive sales of lumber on his home improvement website. He reviews his conversion data after two weeks and notices his video ads campaign seem to be assisting in driving higher lumber sales. He moves more of his budget to the Video Ads campaign.

Which type of optimization has Felix used to drive higher lumber sales?

  1. Targeting Optimization
  2. Media mix optimization
  3. Creative Optimization
  4. Bidding Optimization

25. Heather created KPIs (key performance indicators) for her shoe company. She’s using metrics to determine whether or not those KPIs have been met.

Using the dropdown menu, select whether each option is one of Heather’s KPIs or a metric.

  1.  Increase sales of high-heeled shoes by 10% this year – KPI
  2.  Increase of 20% in response rate to Google Search Ads for high heels – Metric
  3.  Increase of 10% in number of full video ad views on YouTube – Metric
  4.  Increase online orders by 5% this quarter – KPI

26. Tristan owns a local flower shop. His customers are already finding him online, but he’s curious whether Google My Business can do more than just list his phone number and address.

How can Google My Business help Tristan engage his customers?

  1. Tristan can video chat with his customers.
  2. Tristan can send periodic email newsletters.
  3. Tristan can respond to customer reviews.
  4. Tristan can collect online payments.

or

  1. By responding to reviews.
  2. By sending e-mail newsletters.
  3. By tracking search history.
  4. By collecting online payments.

27. You added a conversion tracking tag to a landing page on your business’s website. When analyzing your purchasing data, you find duplicate conversions.

What’s causing the duplicates?

  1. Customers who made a purchase return to the conversion page.
  2. Customers clicking the ads multiple times before purchasing.
  3. Customers using web browsers that allow cross-site cookies.
  4. The conversion tracking also including offline conversions.

28. Mary is a marketing manager for a nationwide vegan restaurant chain. She wants to reach potential customers across two media channels focusing on specific audience behaviors.

Which two channels could she choose to reach her desired objective? (Choose two.)

Select All Correct Responses

  1. Display
  2. Video
  3. Radio
  4. Search
  5. E-mail

29. DeShawn uses Google Ads. He wants to enable website call conversion tracking so he can see how his current ad campaign is driving users to call the number on his business website.

How are the calls tracked to DeShawn’s account?

  1. The conversion name for DeShawn’s store
  2. The assigned Google Click Identifier
  3. A dynamically created Google forwarding number
  4. The phone number listed on his official store website

30. Vijay needs to design a website for his taxi company. He’s considering using the Google My Business website builder. His biggest concern is whether he can produce a site capable of serving his customers on mobile phones and tablets.

How does the Google My Business website builder address this concern?

  1. Google My Business website builder will format the site to deliver on any device.
  2. Google My Business builder sites direct all traffic to coded pages hosted by third parties.
  3. Google My Business builder sites offer multiple display options when users land on-page.
  4. Google My Business website builder sites are all mobile-only with no desktop variants.

31. Sylvia wants to create a My Google Business account for her 3 retail locations.

How can Sylvia verify each location in Google My Business?

  1. Request a mailing of a postcard to each location with a verification code she enters into her account portal.
  2. Fill out and upload the required bulk verification spreadsheet through her account portal.
  3. Upload a series of screenshots of her social media presence for each location through her account portal.
  4. Email a copy of a local business license for each location using her registered email account.

32. Curtis recently created a Google My Business Account. He wants to learn how his people are finding his business listing on the web and how they interacted with his listing.

Which Google My Business feature can Curtis use to accomplish this?

  1. Google My Business services
  2. Google My Business insights
  3. Google My Business reviews
  4. Google My Business conversion tracking

33. After you’ve successfully installed a conversion tag on your website or app and a conversion action has taken place, where’s conversion data viewed within Google Ads?

  1. In the Experiment tab, under the Calls from Ads column
  2. In the Campaigns tab, under the Conversions column
  3. In the Recommendations tab, under the Success column
  4. In the Overview tab, under the Total Page view column

34. Brianna has a physical store that she’s successfully managed for 10 years. Her products aren’t designed to sell and ship online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness.

How will offline conversion tracking help Brianna?

  1. Brianna can measure how many shoppers intend to visit her physical store.
  2. Brianna can track conversions for first opens for her app.
  3. Brianna can convert offline customers into online shoppers.
  4. Brianna can measure offline sales initiated from an ad click.

35. Your Google My Business listing can help customers reach you in a variety of ways. Customers can use a listed address to visit your location. They can also use a phone number to place a call.

Which other method, if properly set up, can customers use to contact your business?

  1. Customers can use a message button to initiate a conversation with the business.
  2. Customers can interact with a bot to answer frequently asked questions.
  3. Customers can place a video call through any camera-enabled device.
  4. Customers can request a web meeting through an internet-connected device.

or

  1. Google My Business Chat Boxes allow your customers to talk to a bot you programmed.
  2. Google My Business Messaging allows customers to text directly from your listing.
  3. Google My Business Video Calling lets customers video chat with you in real time.
  4. Google My Business Meeting allows your customer to set up a web meeting with you.

36. Tara knows Google My Business is a great way to share information and engage her customers online. But, she’s worried because she has multiple locations, and management of the locations may be too difficult.

How does Google My Business simplify the management of multiple locations for Tara?

  1. Tara can manage multiple Google My Business listings under one account.
  2. Tara can create a separate Google My Business account for each location.
  3. Tara can access each Google My Business account on a different device.
  4. The Google Analytics platform will send Tara alerts for each business location.

37. Joshua is creating a new Google Ads campaign and wants to track specific actions customers take on his website. He knows that a global site tag has been implemented on the site, making the use of event tags a possibility.

Which two types of event tags can Joshua create? (Choose two.)

Select All Correct Responses

  1. Session time
  2. Page load
  3. Click
  4. Bounce Rate
  5. Download

38. Heather’s using Google Ads to promote her online olive-oil business. She’s setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website.

Which category of conversion action should Heather select as part of the setup?

  1. Page view
  2. Set-up
  3. Lead
  4. Purchase

39. Sylvia has four store locations and is considering using location extensions with her Google ads.

What can users see when displaying an ad with location extensions?

  1. A website sitemap with specific page links
  2. Photos/images for products she sells
  3. A clickable link to a details page for her business location
  4. A customized ad for each particular location

40. Brenda’s meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags.

What’s required to accomplish this?

  1. Conversion tracking tags must use HTML5 for all site pages.
  2. A sitewide tag must be added for each conversion action.
  3. The required code snippets must be inserted within an inline frame.
  4. Auto-tagging must be turned on in all of her Google Ads.

41. As the director of advertising for a software company, Susan’s considering her customers’ journeys.

What’s the first step her potential customers will take?

  1. View an online advertisement
  2. Demonstrate loyalty
  3. Respond to a call-for-action
  4. Provide contact information

42. Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location?

  1. Media mix model
  2. Brand lift
  3. Cross-channel attribution
  4. Store visits

43. Julie is trying to determine why there are such dynamic fluctuations in the conversion volume of her online website in the past three months. She begins investigating possible causes for the fluctuations.

What are two recommended actions she can take in her investigation? (Choose two.)

Select All Correct Responses

  1. View the Time Lag Report to better understand her visitor’s conversion path.
  2. Have other members of her marketing team double-check her conclusions to rule out user error.
  3. Introduce ad changes to see if conversion volume fluctuates in a similar pattern as the current fluctuation.
  4. Review the full history of her account changes over the specific date selected, as ad changes might affect conversions.

44. Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace.

What’s an important first step that Richard must take to succeed at automation?

  1. He needs to learn the data models used by Google’s automation systems.
  2. He first breaks down his organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.
  3. He needs to build data spreadsheets that can be entered into Google’s automation system.
  4. He needs to assign data values to his manual optimization processes in real time.

45. You operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You now want to set up sitewide conversion tracking tags in order to evaluate the effectiveness of your next Google Ad campaign.

Which step is required in order to do this setup?

  1. Add the Conversion Linker tag to your landing page URLs.
  2. Disable auto-tagging in all your Google Ads accounts.
  3. Add a Floodlight event snippet for each site page.
  4. Give Conversion Optimizer access to all site pages.

46. A marketing manager wants to use an attribution model that includes both converting and non-converting paths in order to evaluate individual customer paths.

Which attribution model will fulfill this requirement?

  1. Rules-based attribution
  2. Data-driven attribution
  3. Position-based attribution
  4. Linear attribution

47. You want to complete conversion tracking setup on your business website with Google Ads. You’ve already implemented a global sitewide tag. Your next step is to create event tags, which must be placed in the correct section of your web pages to properly function.

Where’s the event tag implemented on a web page?

  1. On the home page of the website, both above and below the tags.
  2. Directly above the global site tag in the <\head> tags of all website pages.
  3. Between the tags of your website page, right after the global site tag.
  4. Between thetags of your website page, before the last line of code.

48. Ansel is planning a Google Ads campaign for his new plumbing client. He knows the client’s top priority is new contact form submissions. His client is also interested in measuring newsletter subscriptions.

Which two conversion actions can Ansel measure to showcase the campaign’s results in the client’s two areas of interest? (Choose two.)

Select All Correct Responses

  1. Leads
  2. Directions
  3. Sign-ups
  4. Pageviews
  5. Purchases

49. Linda is viewing the campaign report in her Google Ads account after successfully implementing conversion tracking tags for her website. She sees that at least two of her ads generated over 100 View-through conversions.

Which two count as View-through conversions? (Choose two.)

Select All Correct Responses

  1. Ads that were viewed and converted in an offline transaction.
  2. Someone watching up to 30 seconds of those ads.
  3. Someone closing one of those ads within five seconds.
  4. Ads that deposit a cookie onto someone’s computer.
  5. Someone clicking on a part of those particular ads.

50. Jamelle wants to use Google Ads to advertise his website. He’s considering using one of the available Smart Bidding strategies that Google offers.

What are two Smart Bidding strategies that Jamelle can use for his upcoming campaign? (Choose two.)

Select All Correct Responses

  1. Maximize clicks
  2. View-through impressions
  3. Enhanced CPC
  4. Maximize conversions
  5. Target impression share

Google Ads – Measurement Certification Answers FAQ

Are These Google Ads – Measurement Certification Answer Correct?

Yes, all these answers are 100% correct.

Are These Questions Are Latest One?

Yes, all these questions are the latest ones to make your experience better I keep on updating the article with the latest answers so make sure to check bookmark the page.

How To Enroll In Google Ads – Measurement Certification Course?

Click here to visit the course page > sign in with your Google account > all the available free courses will be displayed to you.

Will I get a free certificate?

Yes, at the end of the exam when you pass with min score you will be awarded a free certificate.

What Is The Validity Of The Certificate?

The maximum validity of the certificate is only 2 years.

Conclusion

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