Google Ads Search Professional Certification Answers [Updated]

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Google Ads Search Professional Certification Assessment Answers

1. What three benefits can you typically expect from implementing a Performance Max campaign? Choose three.
2. If a retailer wanted to create responsive search ads to promote their online business, how could they enhance the performance of those ads?
3. Franklin is creating a Google Search campaign using a conversion-based Smart bidding strategy. He’s decided to use Target ROAS, which will meet his value-based objectives. What best practice can he use to set an initial ROAS target?
4. Patrizio is looking for a way to quickly identify available opportunities to improve the performance of his Search campaign. Which resource could he use to achieve his goal?
5. How does AI-powered Search help maximize performance in every auction?
6. Khalid wants his Google Search campaign to drive as much traffic to his site as possible. But he also wants to stay within a given budget. What method can he follow to achieve this goal?
7. A company specializing in building skateparks is launching a campaign, and many of their customers are local government leaders. These prospective customers often reach out initially via email. Which campaign objective should be used for this company?
8. Karla wants to find a way to quickly identify available opportunities that could enhance her Search campaign’s performance. Which resource could assist her in meeting her objective?
9. In which ways do responsive search ads decide the combinations of headlines and descriptions to use in a Responsive Search Ad?
10. What’s one advantage of using Smart bidding with broad match?
11. Which of these is a benefit of responsive search ads?
12. You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you? Choose two.
13. How does value-based bidding work to bid for conversions that drive business objectives?
14. Google Ads accounts have three levels. To change their budget, at which level would an advertiser make their change?
15. What are three benefits of implementing Performance Max campaigns? Choose three.
16. A marketing manager is setting up Dynamic Search Ads for a future sales promotion. They’d like their Dynamic Search Ads to bring users to the same webpages that their standard search ads already lead to. Which Dynamic Search Ads targeting option could achieve this objective?
17. If you were trying to promote a newly launched product and wanted to drive as many sales of the product as possible within your current daily campaign budget, which Smart bidding strategy should you use to reach your objective?
18. How does value-based bidding work?
19. Omar is launching a Google Search campaign to generate traffic to his store. He wants to ensure that his ads appear only during his store’s business hours. What should he do when he creates his campaign?
20. A leading supply chain company is working on their annual winter promotion. Their marketing manager intends to use Performance Planner to grow ROI so that they can decide what to focus on for the winter promotion. How might Performance Planner be able to help with this goal?
21. A marketer is setting up a Google Search campaign using a conversion-based Smart Bidding strategy. To meet their value-based objectives, they’ve chosen to use Target ROAS. What method can they follow to select their initial ROAS target?
22. In which two ways is Performance Max useful? Choose two.
23. Nikolay is using the bid strategy report to evaluate performance of his Google Search campaign on Target CPA. He wants to understand how his campaign’s performance has fluctuated over time with regard to his actual CPA over the past six months. Where can he find this information in the report?
24. To identify seasonal trends and make plans for his travel agency, Jeff uses Performance Planner. What guideline should he observe when using Performance Planner?
25. Which of these two searches would result in an ad showing for broad match keyword “car window repair?” Choose two.
26. Which Smart bidding strategy would you use if you had a set campaign budget to spend on maximizing your lead acquisitions without focusing on cost-per-action or ROI targets?
27. Scott is considering using Dynamic Search Ads as part of his Search advertising strategy. What is a key benefit of using Dynamic Search Ads?
28. Which of the following two options are considered to be best practices for using Performance Planner? Choose two.
29. What’s a way that AI-powered Search helps to maximize performance for any auction?
30. Bellamy wants to advertise his business online by using a Google Search campaign. He knows that he’ll need to determine where he wants to advertise and how much he wants to spend. What’s another key element that Bellamy will need to include to reach relevant users with his Search campaign?
31. In broad match campaigns, to help analyze conversion data, which method can you use to successfully implement and test broad match?
32. What benefits are offered from the pairing of responsive search ads with broad match keywords and Smart bidding?
33. An account manager is setting up assets for their Google Search campaign. They create several sitelink assets at the account level and then create more sitelinks for their campaign as well as for a particular ad group. Which sitelink assets will serve with ads?
34. With the introduction of a new clothing line in a store, the store’s marketing manager wants to promote online purchases of this new line. What campaign goal should the marketing manager select to achieve this goal?
35. An Al-powered Search campaign contains which of these three elements? Choose three. Select 3 Correct Responses
36. If a retailer wanted to create responsive search ads in conjunction with a sales promotion coming up in the spring, which responsive search ads best practice should they keep in mind?
37. Sarai wants to use a Google Search campaign to advertise her business online. She knows that she must determine where to advertise and how much to spend. What’s another essential element that Sarai will need to include to reach relevant audiences with her Search campaign?
38. The structure of Google Ads accounts features three different levels. If an advertiser would like to update their budget, at which level could they make the change?
39. In what two ways can Performance Max help you? Select 2 Correct Responses
40. Your goal is to attract more traffic via Google Ads, but only for searches solely for a newly launched product brand, Power Gloves. What strategy should be used to attract more traffic while keeping it limited to queries that include the product brand, Power Gloves?
41. After implementing Smart Bidding and broad match, what are three recommended campaign best practices to follow? Choose three. Select 3 Correct Responses
42. In which way can advertisers who manage multiple Google Ads accounts streamline reporting, access control, and consolidate billing?
43. Terese is setting up a Google Search campaign with the goal of driving traffic to her store. She wants to set it up so the ads show only when her store is actually open. What should she do when setting up her campaign?
44. An urban landscaping company is about to launch a campaign directed at potential government customers. These customers typically reach out to them via email. Which campaign objective should be used for this campaign?
45. What’s a benefit of using Smart Bidding with broad match?
46. What benefits can be gained by pairing responsive search ads with broad match keywords and Smart bidding?
47. An online computer coding school offers bookings through their website as well as over the phone. They’re using Google Search ads to promote their business and want to set up assets to enhance customer engagement on their ads. Which two assets would help the agency meet their objectives? Choose two. Select 2 Correct Responses
48. If an ad isn’t performing as well as expected, what’s a recommended way to help improve its clickthrough rate?
49. An amusement park wants their Google Search campaign to promote their new ticketed rollercoaster through responsive search ads. Which example correctly shows some of the key elements for a responsive search ad that could help meet their objectives?
50. If a marketer wants to save time and improve their optimization score, what’s a recommended way for them to do so?
51. A national automotive supply chain is working on their annual winter promotion. Their marketing manager intends to use Performance Planner to grow ROI so that they can decide what to focus on for the winter promotion. How might Performance Planner be able to help with this goal?
52. To check on the performance of his Google Search campaign on Target CPA, radley is using the id Strategy Report. He wants to know how his campaign’s performance has varied over time in regards to his actual CPA over the past six months. Where can radley uncover this information in the id Strategy Report report?
53. What two items are required when building a manually created asset? Choose two.
54. Which is the first step for creating a campaign?
55. Erica chooses to use a Maximize clicks bid strategy in her Google Search campaign. But she also wants control over what she’s paying per interaction. What step should Erica take when setting up this bid strategy?
56. A recreational sports complex wants to promote their upgraded batting cages through responsive search ads. Which example correctly shows some of the key elements for an responsive search ad that could help meet their objectives?
57. What’s one way to improve the expected clickthrough rate of an ad?
58. What are three key elements of an Al-powered Search campaign? Choose three. Select 3 Correct Responses
59. Annabelle needs to increase store purchases for her established national record store chain. What’s Annabelle’s Google Ads marketing objective?
60. How does value-based bidding work?
61. Donna is thinking about using Dynamic Search ads as part of her Search advertising strategy. What is a helpful benefit of using Dynamic Search ads?
62. What’s one responsive search ad’s benefits?
63. You’ve noticed that one of your ads isn’t performing as well as you’d like. Which action can you take to help improve the ad’s expected clickthrough rate?
64. Which responsive search ads best practice should a company keep in mind if they’re looking to create responsive search ads for an upcoming seasonal promotion?
65. A company wants to create responsive search ads to coincide with their upcoming summer promotion. Which responsive search ads best practice should they keep in mind?
66. What are two types of value-based Smart Bidding strategies? Select two. Select 2 Correct Responses
67. As a member of the marketing team for a clothing retailer, you plan your company’s monthly online advertising budget. You’ve just decided to use Google Ads’ Performance Planner to do this. Which of the following are two advantages of using Performance Planner? Choose two.
68. What’s a way that Al-powered Search helps to maximize performance for any auction?
69. If your goal was to drive as many sales of a newly launched product as possible within your current daily campaign budget, which Smart Bidding strategy should you use to reach that goal?
70. Luis is thinking about adding Dynamic Search ads to his Search advertising strategy. How can Luis benefit from using Dynamic Search ads?
71. Which of these three things are key components of a campaign’s structure? Choose three. Select 3 Correct Responses
72. In reviewing his campaign’s latest search terms report, Kyle sees that search queries that don’t seem to match his core business trigger his ads. What can Kyle do to better make sure that his ads are only serving on relevant searches?
73. A pet supplies shop sells cat food and kitty litter. They’re looking to expand their reach. In which way does AI-powered Search Ads help them reach this goal?
74. Beatriz is setting up a Google Search campaign using a conversion-based Smart bidding strategy. To meet her value-based objectives, she’s decided to go with Target ROAS. What best practice can she follow to set her initial ROAS target?
75. You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product brand, Wonder Boots. What strategy should be used to attract more traffic while keeping it limited to queries that include the product brand, Wonder Boots?
76. When an advertiser’s campaign goal is visibility, which bidding strategy would you recommend?
77. What’s one way for marketers to save time while improving their optimization score?
78. What are the three key components of a campaign’s structure? Choose three.
79. A bicycle shop in Berlin wants to improve ad relevance for their campaigns. What’s a good way for this business to improve their ad relevance?
80. Faith decides to use a Maximize clicks bid strategy on her Google Search campaign, but she wants control over what she’s paying per interaction. What should Faith do when setting up this bid strategy?
81. Denise is seeking a way to rapidly identify available opportunities that improve the performance of her Search campaign. Which of these resources could help her achieve her goal?
82. If you have a set campaign budget for spending to maximize lead acquisitions, but you’re not concerned with cost-per-action or ROI targets, which Smart Bidding strategy would align with your goals?
83. If someone is managing Google Ads accounts for multiple clients, what are two ways they can review and implement recommendations for the accounts they oversee? Choose two.
84. A retailer wants to create responsive search ads to promote their online business. What should they do to enhance the ads’ performance?
85. Which two of the following options are types of value-based Smart bidding strategies? Select two.
86. Theresa is using the id Strategy Report to check on the performance of her Google Search campaign on Target CPA. She’d like to understand how her campaign’s actual CPA performance has changed over time. Where can she discover this information in the report?
87. A company that installs swimming pools is about to launch a campaign geared toward prospective government customers that typically reach out by email. Which of these campaign objectives will meet their needs?
88. What three recommended campaign best practices should you follow after implementing Smart bidding and broad match? Choose three.
89. What’s one advantage of using Smart bidding with broad match?
90. Which of these two searches can an ad show for broad match keyword “car window repair?” Choose two.
91. If a local shop in Spain wants to improve ad relevance for their campaigns, what’s a recommended action can they take to do so?
92. Which two of the following options are types of value-based Smart Bidding strategies? Select two. Select 2 Correct Responses
93. What’s the first step to creating a campaign?
94. In what way does Al-powered Search help boost performance at every auction?
95. An advertiser plans to create responsive search ads to promote their online business. What’s one benefit of using responsive search ads?
96. An online music school offers bookings for lessons through their website as well as over the phone. They’re using Google Search ads to promote their business and want to set up assets to enhance customer engagement on their ads. Which two assets would help the agency meet their objectives? Choose two.
97. When visibility is the campaign goal, which bidding strategy should an advertiser choose?
98. When you analyze conversion data on broad match campaigns, which of the following is a recommended method to implement and test broad match?
99. What are two recommended best practices when using Performance Planner? Choose two.
100. Tamika, the owner of a hotel, uses Performance Planner to identify seasonal trends and plan ahead. When using Performance Planner, what best practice should Tamika follow?
101. An online travel agency offers bookings through their website as well as over the phone. They’re using Google Search ads to promote their business and want to set up assets to enhance customer engagement on their ads. Which two assets would help the agency meet their objectives? Choose two. Select 2 Correct Responses
102. You manage multiple Google Ads accounts for a marketing agency. What are two ways for you to review and implement recommendations for the accounts you oversee? Choose two.
103. When it comes to managing multiple Google Ads accounts for a marketing agency, which two ways could you review and implement recommendations for those accounts? Choose two. Select 2 Correct Responses
104. When you’re using Performance Planner, which two options are recommended best practices to follow? Choose two.
105. How does Al-powered Search help maximize performance in every auction?
106. A customized furniture company sells sofas and lounge chairs. They’re looking to expand their reach. What’s one example of how Al-powered Search Ads can help them achieve their goals?
107. An AI-powered Search campaign contains which of these three elements? Choose three.
108. Which of these three elements does an Al-powered Search campaign utilize? Choose three. Select 3 Correct Responses
109. After implementing Smart bidding and broad match, what are three recommended campaign best practices to follow? Choose three.
110. Robert is checking out his campaign’s latest search terms report. He observes that search queries that don’t seem to match his core business are triggering his ads to serve. What can Robert do to make sure that his ads only serve on relevant searches?
111. You’re on a marketing team that wants to implement a value-based Smart Bidding strategy. Which two options could you choose from? Select two. Select 2 Correct Responses
112. When you want to view performance trends over time, conversion delay reporting, and bid status, where would you look to get that information?
113. How could a retailer enhance the performance of responsive search ads intended to promote their online business?
114. Which three recommended campaign best practices should you follow after you implement Smart Bidding and broad match? Choose three. Select 3 Correct Responses
115. You need to check on your bid status, performance trends over time, and conversion delay reporting. Where would you go to view those items?
116. If your goal was to attract more traffic via Google Ads, but only for searches solely for a newly launched product brand, which strategy would let you do that?
117. Which two items are needed when you’re developing a manually created asset? Choose two. Select 2 Correct Responses
118. What are two benefits of Performance Max? Choose two.
119. A vintage clothing retailer sells men’s jackets and ties. They’re looking to expand their reach. What’s one way that Al-powered Search Ads can help them reach this goal?
120. Your marketing colleague wants to revisit a dismissed recommendation. What would you recommend they do?
121. You are a marketer. Which option can be a helpful way to save yourself time while improving your optimization score?
122. Olga is using Performance Planner to identify seasonal trends and plan effectively for her travel agency. What best practice should Olga follow when using Performance Planner?
123. How do responsive search ads determine which combinations of headlines and descriptions to use in a Responsive Search Ad?
124. With a future sales promotion in mind, Prisha is setting up Dynamic Search Ads. She’d like her Dynamic Search Ads to bring users to the same webpages that her standard search ads are already leading to. Which Dynamic Search Ads targeting option will meet this goal?
125. What are the ways that advertisers who manage multiple Google Ads accounts can streamline reporting, access control, and consolidate billing?
126. If you’re a marketer who wants to revisit a dismissed recommendation, which action would you take?
127. What are the ways that responsive search ads determine the combinations of headlines and descriptions to be used in a Responsive Search Ad?
128. While looking at his campaign’s latest search terms report, Manuel notices search queries that don’t appear to match his core business are triggering his ads to serve. To make sure that his ads are only serving on relevant searches, what step can Manuel take?
129. Which bidding strategy should someone consider using for a visibility campaign goal?
130. An advertiser is setting up assets for their Google Search campaign. They create several sitelink assets at the account level and then create more sitelinks for their campaign as well as for a particular ad group. Which sitelink assets will serve with ads?
131. A client has a set campaign budget that they want to spend in order to maximize lead acquisitions. They’re not concerned with a cost-per-action or ROI targets at this time. Which Smart bidding strategy is aligned to these goals?
132. Vickie has just introduced a new clothing line in her store and wants to promote online purchases of this new line. What campaign goal should Vickie select to help meet this objective?
133. You’re setting up assets for a Google Search campaign. You create several sitelink assets at the account level and then create more sitelinks for the campaign and a particular ad group. Which sitelink assets will serve with ads?
134. What are three key elements of an AI-powered Search campaign? Choose three.
135. Joe has recently launched a new menswear line in his store, and he’d like to promote online purchases of this new line. To reach this objective, what campaign goal should Joe select?
136. Which two searches can an ad show for broad match keyword ‘car window repair’? Choose two.
137. What benefit can you get from using Smart bidding with broad match?
138. Theresa is using the Bid Strategy Report to check on the performance of her Google Search campaign on Target CPA. She’d like to understand how her campaign’s actual CPA performance has changed over time. Where can she discover this information in the report?
139. You have been tasked with promoting a newly launched product. You want to drive as many sales of this product as possible within your current daily campaign budget. Which Smart bidding strategy should be used to meet your objective?
140. How can marketers revisit a dismissed recommendation?
141. Which three things are key parts of a campaign’s structure? Choose three.
142. Which two of the following items are required when developing a manually created asset?
143. If someone wants to analyze conversion data for a broad match campaign, which method would you recommend they use to implement and test broad match?

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