Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles.

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Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles.

What are these principles?

  1. Relevance, control, and results
  2. Growth, reach, and traffic
  3. Sales, consideration, and integrity
  4. Influence, awareness, and promotion

Relevance, control, and results

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