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A segment of data separated out in a report for comparison
A dimension that can help analyse site performance
The dates in a date range
The numbers in a data set often paired with dimensions
14. Which assets cannot be shared in the Solutions Gallery?
Goals
Custom Dimensions
Segments
Custom reports
15. Auto-tagging is used to collect data from what kind of traffic?
Social media traffic
Website referral traffic
Google Ads Campaign traffic
16. How would a view filter be configured to include only users from Brazil and Argentina?
Filter 1: exclude all countries except Brazil and Argentina
Filter 1: include Brazil > Filter 2: include Argentina
Filter 1: include Brazil or Argentina
Filter 1: include Argentina > Filter 2: include Brazil
17. To increase the speed at which Google Analytics compiles reports, what action could be taken?
Remove any filters on the view
Choose “Faster response” in the sampling pulldown menu
Choose “Greater precision” in the sampling pulldown menu
Apply an advanced filter to the report
18. What channel is not included in the default Channels report?
Device
Organic search
Direct
Display
19. For autotagging, what parameter does Google Ads include in the destination URL?
gclid=
utm=
adid=
urlid=
20. What type of Custom report shows a static sortable table with rows of data?
Map overlay
Pivot table
Explorer
Flat table
21. Which Goals are available in Google Analytics?
Pageview, Event, Transaction, Social
Destination, Event, Duration, Pages/Screens per session
Location, Event, Time, Users per session
Destination, Event, Pageview, Social
22. Which reports indicate how website referrals, organic search and ad campaigns assisted in conversions?
Multi-channel funnel reports
Acquisition reports
Goals reports
Ecommerce reports
23. Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
Secondary conversion
Second-to-last-click attribution
Assisted conversion
Primary conversion
24. What filter would only include data from a campaign titled “Back to School” in Campaign reports?
Custom Search and Replace filter with field “Campaign Name”, string “back to school” and pattern “include”
Custom Include filter with field “Campaign Name” and pattern “back to school”
Custom Include filter with field “Page Title” and pattern “back to school”
Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
25. What data does Google Analytics prohibit collecting?
Purchase amount
Personally identifiable information
Product SKU(s)
Billing city
26. The default session timeout duration in Google Analytics is how many minutes?
30
10
5
20
27. What criteria could not be used to create a Dynamic Remarketing audience?
Users who viewed product-detail pages
Users who viewed a search result page on a website
Users who viewed a homepage
Users who returned an item that they purchased
28. What scope applies to Custom Metrics?
Customer
Session
User
Hit
29. Filters cannot perform what action on collected data?
Exclude traffic from particular IP addresses
Include data from specific subdomains
Convert dynamic page URLs to readable text strings
Include shopping preferences
30. What feature would be used to collect how many times users downloaded a product catalogue?
Custom report
Custom dimension
Event tracking
Calculated metrics
31. What is not a benefit of Google Analytics Remarketing?
Allow customers to quickly reorder an item they have previously purchased
Show customised ads to customers who have previously visited your site
Create remarketing lists without making changes to your existing Analytics snippet
Create remarketing lists based on custom segments and targets
32. What is not a filter setting for data in views?
Exclude
Include
Modify
Restore
33. What does assigning a value to a Google Analytics Goal enable?
Compare goal conversions and measure changes to a website
Analyse a website conversion funnel
Track actual revenue from conversions
Track real-time business revenue
34. If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
3
1
6
2
35. What criteria cannot be used to create a Custom segment?
Dimensions
Metrics
Sequences of user actions
Ad type
36. What report shows users who initiated sessions over 1-day, 7-day, 14-day and 30-day periods?
Active Users report
Cohort Analysis report
User Explorer report
Users Flow report
37. What asset is used to build a remarketing list?
Custom report
Custom metric
Custom dimension
Custom segment
38. What is used to create Smart Goals?
Machine-learning algorithms
Custom reports
Remarketing audience
Analytics goals
39. What report shows the percentage of traffic that previously visited a website?
Behaviour > Frequency and Recency report
Interests > Affinity categories report
Behaviour > New vs returning report
All traffic > Referrals report
40. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
Users who engaged in a social media or email campaign
Users 25 to 34 years old who have their browser set to Spanish
Users who are female and have children
Users who viewed a page on a website, then watched a video
41. To recognise users across different devices, what is required for User ID?
All of the above
Google Tag Manager
A new Analytics account for reporting
Sign-in that generates and sets unique IDs
42. What metric-dimension combination is not valid?
Sessions / Bounce rate
Avg. time on page / device category
Total events / User type
Sessions / Source
43. If a web page visitor clears the Analytics cookie from their browser, what will occur?
Analytics will set a new unique ID the next time a browser loads a tracked page
Analytics will not be able to associate user behaviour data with past data collected
Analytics will set a new browser cookie the next time a browser loads a tracked page
All of the above
44. What cannot be collected by the default Analytics tracking code?
User’s favourite website
Browser language setting
Page visits
Device and operating system
45. View filters may be applied retroactively to any data that has been processed.
True
False
46. What feature collects company-specific data such as Member Status?
Custom dimension
Custom filter
Custom metric
Event tracking
47. When linking a Google Ads account to Google Analytics, what is not possible?
Import Analytics Goals and transactions into Google Ads as conversions
Adjust keyword bids in Google Ads from Google Analytics
Create remarketing lists in Analytics to use in Google Ads campaigns
View Google Ads click and cost data next to site engagement data in Analytics
48. Sampling is applied to reports before segmentation.
TRUE
FALSE
49. What feature is required to track customer search terms on a website?
Search filters
Enhanced E-commerce
Data import
Site search
50. If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
3
2
1
6
51. View filters are applied in what order?
Creation date
Sequential order
Alphabetical order
Random order
52. What model represents the hierarchical structure of a Google Analytics account?
View > Account > Property
Account > View > Property
Account > Property > View
Property > Account > View
53. To view accurate data in a Custom report, what action should be avoided?
Use multiple dimensions together in the same report
Use a Custom Dimension as a primary dimension
Create a report with Custom Metrics
Pair metrics and dimensions of different scopes
54. What would prevent data from appearing in a Custom report?
Too many metrics in a Custom report
Custom report isn’t shared with users in the same view
A filter that removes all the data
Too many dimensions in a Custom report
55. Which user characteristic may NOT be used to change keyword bids in Google Ads?:
Location
Device
Ad preference
Time of day
56. What report shows a visual representation of user interactions on a website?
Behaviour Flow report
Landing Pages report
Treemaps report
Content Drilldown report
57. What report shows which web pages get the most traffic and highest engagement?
Active Users report
Engagement report
Frequency and Recency report
All Pages report
58. What report identifies browsers that may have had problems with a website?
The Source/Medium report
The New vs Returning report
The Active Users report
The Browser and OS report
59. Segments will not allow you to do what?
Create subsets of sessions or users
Isolate and analyse data
Permanently alter data
Build custom Remarketing lists
60. What is not a benefit of using segments to analyse data?
Compare behaviour metrics for groups of users like Converters vs non Converters
Permanently modify the data in a view
Analyse users by single or multi-session conditions
Isolate and analyse specific conversion paths using conversion segments
61. Which reports indicate how traffic arrived at a website?
Demographics
All traffic
Geo
Behaviour
62. To track users and sessions across multiple domains, what first must be set up?
Data import
Google Ads Linking
Cross-domain tracking
Ad Exchange Linking
63. When does the tracking code send an event hit to Google Analytics?
Every time a user performs an action with pageview tracking implemented
Every time a user performs an action with event tracking implemented
Every time a user makes a reservation
Every time a user adds an event to their calendar
64. What data is Google Analytics Goals unable to track?
Making a purchase
Signing up for a newsletter
Customer’s lifetime value
Watching a video
65. What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
Conversion tracking
Attribution modelling
Multi-channel funnels
Channel groupings
66. What Remarketing audiences cannot be defined by default?
Users who played a video on a website
Users who visited a physical store
Users who speak a particular language
Users who visited a specific page on a website
67. What report shows the percent of site traffic that visited previously?
New vs Returning report
Referrals report
Sales Performance report
Frequency and Recency report
68. If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
As an event
As a click
As an interaction
As a bounce
69. What data table display compares report metrics to the website average?
Percentage
Performance
Pivot
Comparison
70. Custom Dimensions can be used as what?
Secondary dimensions in Standard reports
All of the above
Primary dimensions in Custom reports
Secondary dimensions in Custom reports
Google Analytics Individual Qualification Extra Questions
1. In Custom reports, what must metrics and dimensions share in order to report accurately?
Same index
Same view
Same scope
Same Custom report
2. Which default traffic source dimensions does Google Analytics report for each website visitor?
Source and campaign
Campaign and ad content
Campaign and medium
Source and medium
3. In Multi-Channel Funnel reports, how are default conversions credited?
Last campaign, search or ad
Equal credit along the conversion touchpoints
Second to last campaign, search or ad
First campaign, search or ad
4. Which kinds of hits does Google Analytics track?
Pageview
Transaction
Event
All of the above
5. What feature must be enabled to use Multi-Channel Funnels?
In-page analytics
Custom dimensions
Advertising features
Goals or Ecommerce
6. Which three campaign parameters are recommended to manually track campaigns?
Source, Content and Term
Medium, Source and Campaign
Medium, Source and Content
Campaign, Content and Term
7. In Multi-Channel Funnel reports, what channel would not be credited with a conversion?
Television commercials
Social network
Paid and organic search
Website referrals
8. Which reports require the activation of Advertising Features?
Demographics and Interests reports
Geo reports
Real-time reports
Cohort analysis reports
9. What feature is required to collect the number of comments users posted to a web page?
Custom Metric
Custom Dimension
Custom Channel Groupings
Calculated Metric
10. When will Google Analytics be unable to identify sessions from the same user by default?
When the sessions happen in different browsers on the same device
When the sessions happen in the same browser on the same device
When the sessions share the same browser cookie
When the sessions happen in the same browser on the same day
11. What report compares metrics based on user acquisition date over a series of weeks?
Cohort Analysis
User Explorer
Active Users
Users Flow
12. Within how many days can a deleted view be restored?
15
25
35
5
13. When the same default tracking code is installed on pages with different domains, what will result?
Analytics will associate users and sessions with a single domain
Analytics will send an alert about duplicate data collection
Analytics will associate users and sessions with their respective domains
Analytics will not associate users and sessions with any domain
14. What is a “dimension” in Google Analytics?
An attribute of a data set that can be organised for better analysis
The lifetime value of a user in a given date range
A comparison of data between two date ranges
A report that offers different demographic information about your audience
15. What campaign parameter is not available by default in Google Analytics?
utm_source
utm_medium
utm_adgroup
utm_content
16. What is a “secondary dimension” in Google Analytics?
A dashboard widget that offers more specific analysis
An additional report dimension for more specific analysis
A visualisation to understand the impact of data
An additional report metric for more specific analysis
17. What campaigns require manual tags on destination URLs for tracking?
Google Ads campaigns
Email campaigns
Autotagged campaigns
None of the above
18. What feature is required to send data from a web-connected device (such as a point-of-sale system) to Google Analytics?
The networking protocol
The measurement protocol
Browser cookies
Data import
19. When does a default Analytics session expire?
At noon every day
When a user opens a new browser window
When a user is inactive on a web page for more than 30 minutes
After 30 minutes, regardless of user activity on a web page
20. What is not considered a default “medium” in Google Analytics?
Referral
Google
CPC
Organic
21. Sharing a Custom Report will share the report configuration and data included in the report.
TRUE
FALSE
22. What report shows which types of mobile devices visited a website?
Mobile > Devices report
Site Content > Landing Page report
All Traffic > Source/Medium report
Technology > Network report
23. A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.
True
False
24. If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
/ordercomplete/index.html
/order/complete.php
/ordercomplete/thank_you.html
/ordercomplete.php
25. What report provides data on how specific sections of a website performed?
Top Events report
Frequency and Recency report
Content Drilldown report
Location report
26. What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
Session
Hit
User
Product
27. What report indicates where users start or exit the conversion funnel?
Goal Flow
User Timings
Cohort Analysis
Treemaps
28. What report indicates the pages of a website where users first arrived?
Landing Pages report
Pages report
Location report
All Pages report
29. In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
TRUE
FALSE
FAQ
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Are These Questions Are Latest One?
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Will I get a free certificate?
Yes, at the end of the exam, you will be awarded a free certificate when you pass with min score.
What Is The Validity Of The Certificate?
The maximum validity of the certificate is only 2 years.
Wrap Up
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