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Google Analytics Individual Qualification Exam Answers
1. Once filters have been applied, what is the option to recover filtered data?
- Filtered data is not recoverable
- Data may be recovered within 30 days
- Data may be recovered within ten days
- Data may be recovered within five days
2. What scope levels available for dimensions and metrics?
- Event-level, session-level, transaction-level or user-level scope
- Location-level, duration-level, product-level or user-level scope
- Event-level, duration-level, transaction-level or user-level scope
- Hit-level, session-level, product-level or user-level scope
3. Which parameters can be included with an event hit for reporting?
- Category, Action, Label, Total Events
- Category, Action, Label, Value
- Category, Action, Label, Unique Events
- Event, Category, Action, Label
4. To recognise users across different devices, what feature must be enabled?
- User ID
- Google Ads Linking
- Audience definitions
- Attribution models
5. What report indicates the last page users viewed before leaving a website?
- Pages report
- All Pages report
- Landing Pages report
- Exit Pages report
6. What is the “Bounce Rate” in Google Analytics?
- Number of times users returned to a website in a given time period
- Percentage of sessions in which a user exits from a homepage
- Percentage of visits when a user landed on a website and exited without any interactions
- Percentage of total site exits
7. Google Analytics cannot collect data from which systems by default?
- Websites
- Offline inventory database
- Mobile devices
- Online point-of-sale systems
8. What is not considered a “source” in Google Analytics by default?
- googlemerchandisestore.com
- (Direct)
9. When does the Analytics tracking code send a pageview hit to Google Analytics?
- Every time a user loads a webpage with embedded tracking code
- Every time a user searches on a website
- Every time a user adds an item to an online shopping cart
- Every time a user clicks a video on a website
10. Views can include website data collected before the view was created.
- TRUE
- FALSE
11. What feature can join offline business systems data with online data collected by Google Analytics?
- Google Ads Linking
- Data import
- Goal tracking
- User ID
12. Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
- Just after the opening <body> tag
- Just before the closing </body> tag
- Just after the opening <head> tag
- Just before the closing </head> tag
13. What is a “metric” in Google Analytics?
- A segment of data separated out in a report for comparison
- A dimension that can help analyse site performance
- The dates in a date range
- The numbers in a data set often paired with dimensions
14. Which assets cannot be shared in the Solutions Gallery?
- Goals
- Custom Dimensions
- Segments
- Custom reports
15. Auto-tagging is used to collect data from what kind of traffic?
- Social media traffic
- Website referral traffic
- Google Ads Campaign traffic
16. How would a view filter be configured to include only users from Brazil and Argentina?
- Filter 1: exclude all countries except Brazil and Argentina
- Filter 1: include Brazil > Filter 2: include Argentina
- Filter 1: include Brazil or Argentina
- Filter 1: include Argentina > Filter 2: include Brazil
17. To increase the speed at which Google Analytics compiles reports, what action could be taken?
- Remove any filters on the view
- Choose “Faster response” in the sampling pulldown menu
- Choose “Greater precision” in the sampling pulldown menu
- Apply an advanced filter to the report
18. What channel is not included in the default Channels report?
- Device
- Organic search
- Direct
- Display
19. For autotagging, what parameter does Google Ads include in the destination URL?
- gclid=
- utm=
- adid=
- urlid=
20. What type of Custom report shows a static sortable table with rows of data?
- Map overlay
- Pivot table
- Explorer
- Flat table
21. Which Goals are available in Google Analytics?
- Pageview, Event, Transaction, Social
- Destination, Event, Duration, Pages/Screens per session
- Location, Event, Time, Users per session
- Destination, Event, Pageview, Social
22. Which reports indicate how website referrals, organic search and ad campaigns assisted in conversions?
- Multi-channel funnel reports
- Acquisition reports
- Goals reports
- Ecommerce reports
23. Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
- Secondary conversion
- Second-to-last-click attribution
- Assisted conversion
- Primary conversion
24. What filter would only include data from a campaign titled “Back to School” in Campaign reports?
- Custom Search and Replace filter with field “Campaign Name”, string “back to school” and pattern “include”
- Custom Include filter with field “Campaign Name” and pattern “back to school”
- Custom Include filter with field “Page Title” and pattern “back to school”
- Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
25. What data does Google Analytics prohibit collecting?
- Purchase amount
- Personally identifiable information
- Product SKU(s)
- Billing city
26. The default session timeout duration in Google Analytics is how many minutes?
- 30
- 10
- 5
- 20
27. What criteria could not be used to create a Dynamic Remarketing audience?
- Users who viewed product-detail pages
- Users who viewed a search result page on a website
- Users who viewed a homepage
- Users who returned an item that they purchased
28. What scope applies to Custom Metrics?
- Customer
- Session
- User
- Hit
29. Filters cannot perform what action on collected data?
- Exclude traffic from particular IP addresses
- Include data from specific subdomains
- Convert dynamic page URLs to readable text strings
- Include shopping preferences
30. What feature would be used to collect how many times users downloaded a product catalogue?
- Custom report
- Custom dimension
- Event tracking
- Calculated metrics
31. What is not a benefit of Google Analytics Remarketing?
- Allow customers to quickly reorder an item they have previously purchased
- Show customised ads to customers who have previously visited your site
- Create remarketing lists without making changes to your existing Analytics snippet
- Create remarketing lists based on custom segments and targets
32. What is not a filter setting for data in views?
- Exclude
- Include
- Modify
- Restore
33. What does assigning a value to a Google Analytics Goal enable?
- Compare goal conversions and measure changes to a website
- Analyse a website conversion funnel
- Track actual revenue from conversions
- Track real-time business revenue
34. If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
- 3
- 1
- 6
- 2
35. What criteria cannot be used to create a Custom segment?
- Dimensions
- Metrics
- Sequences of user actions
- Ad type
36. What report shows users who initiated sessions over 1-day, 7-day, 14-day and 30-day periods?
- Active Users report
- Cohort Analysis report
- User Explorer report
- Users Flow report
37. What asset is used to build a remarketing list?
- Custom report
- Custom metric
- Custom dimension
- Custom segment
38. What is used to create Smart Goals?
- Machine-learning algorithms
- Custom reports
- Remarketing audience
- Analytics goals
39. What report shows the percentage of traffic that previously visited a website?
- Behaviour > Frequency and Recency report
- Interests > Affinity categories report
- Behaviour > New vs returning report
- All traffic > Referrals report
40. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
- Users who engaged in a social media or email campaign
- Users 25 to 34 years old who have their browser set to Spanish
- Users who are female and have children
- Users who viewed a page on a website, then watched a video
41. To recognise users across different devices, what is required for User ID?
- All of the above
- Google Tag Manager
- A new Analytics account for reporting
- Sign-in that generates and sets unique IDs
42. What metric-dimension combination is not valid?
- Sessions / Bounce rate
- Avg. time on page / device category
- Total events / User type
- Sessions / Source
43. If a web page visitor clears the Analytics cookie from their browser, what will occur?
- Analytics will set a new unique ID the next time a browser loads a tracked page
- Analytics will not be able to associate user behaviour data with past data collected
- Analytics will set a new browser cookie the next time a browser loads a tracked page
- All of the above
44. What cannot be collected by the default Analytics tracking code?
- User’s favourite website
- Browser language setting
- Page visits
- Device and operating system
45. View filters may be applied retroactively to any data that has been processed.
- True
- False
46. What feature collects company-specific data such as Member Status?
- Custom dimension
- Custom filter
- Custom metric
- Event tracking
47. When linking a Google Ads account to Google Analytics, what is not possible?
- Import Analytics Goals and transactions into Google Ads as conversions
- Adjust keyword bids in Google Ads from Google Analytics
- Create remarketing lists in Analytics to use in Google Ads campaigns
- View Google Ads click and cost data next to site engagement data in Analytics
48. Sampling is applied to reports before segmentation.
- TRUE
- FALSE
49. What feature is required to track customer search terms on a website?
- Search filters
- Enhanced E-commerce
- Data import
- Site search
50. If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
- 3
- 2
- 1
- 6
51. View filters are applied in what order?
- Creation date
- Sequential order
- Alphabetical order
- Random order
52. What model represents the hierarchical structure of a Google Analytics account?
- View > Account > Property
- Account > View > Property
- Account > Property > View
- Property > Account > View
53. To view accurate data in a Custom report, what action should be avoided?
- Use multiple dimensions together in the same report
- Use a Custom Dimension as a primary dimension
- Create a report with Custom Metrics
- Pair metrics and dimensions of different scopes
54. What would prevent data from appearing in a Custom report?
- Too many metrics in a Custom report
- Custom report isn’t shared with users in the same view
- A filter that removes all the data
- Too many dimensions in a Custom report
55. Which user characteristic may NOT be used to change keyword bids in Google Ads?:
- Location
- Device
- Ad preference
- Time of day
56. What report shows a visual representation of user interactions on a website?
- Behaviour Flow report
- Landing Pages report
- Treemaps report
- Content Drilldown report
57. What report shows which web pages get the most traffic and highest engagement?
- Active Users report
- Engagement report
- Frequency and Recency report
- All Pages report
58. What report identifies browsers that may have had problems with a website?
- The Source/Medium report
- The New vs Returning report
- The Active Users report
- The Browser and OS report
59. Segments will not allow you to do what?
- Create subsets of sessions or users
- Isolate and analyse data
- Permanently alter data
- Build custom Remarketing lists
60. What is not a benefit of using segments to analyse data?
- Compare behaviour metrics for groups of users like Converters vs non Converters
- Permanently modify the data in a view
- Analyse users by single or multi-session conditions
- Isolate and analyse specific conversion paths using conversion segments
61. Which reports indicate how traffic arrived at a website?
- Demographics
- All traffic
- Geo
- Behaviour
62. To track users and sessions across multiple domains, what first must be set up?
- Data import
- Google Ads Linking
- Cross-domain tracking
- Ad Exchange Linking
63. When does the tracking code send an event hit to Google Analytics?
- Every time a user performs an action with pageview tracking implemented
- Every time a user performs an action with event tracking implemented
- Every time a user makes a reservation
- Every time a user adds an event to their calendar
64. What data is Google Analytics Goals unable to track?
- Making a purchase
- Signing up for a newsletter
- Customer’s lifetime value
- Watching a video
65. What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
- Conversion tracking
- Attribution modelling
- Multi-channel funnels
- Channel groupings
66. What Remarketing audiences cannot be defined by default?
- Users who played a video on a website
- Users who visited a physical store
- Users who speak a particular language
- Users who visited a specific page on a website
67. What report shows the percent of site traffic that visited previously?
- New vs Returning report
- Referrals report
- Sales Performance report
- Frequency and Recency report
68. If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
- As an event
- As a click
- As an interaction
- As a bounce
69. What data table display compares report metrics to the website average?
- Percentage
- Performance
- Pivot
- Comparison
70. Custom Dimensions can be used as what?
- Secondary dimensions in Standard reports
- All of the above
- Primary dimensions in Custom reports
- Secondary dimensions in Custom reports
Google Analytics Individual Qualification Extra Questions
1. In Custom reports, what must metrics and dimensions share in order to report accurately?
- Same index
- Same view
- Same scope
- Same Custom report
2. Which default traffic source dimensions does Google Analytics report for each website visitor?
- Source and campaign
- Campaign and ad content
- Campaign and medium
- Source and medium
3. In Multi-Channel Funnel reports, how are default conversions credited?
- Last campaign, search or ad
- Equal credit along the conversion touchpoints
- Second to last campaign, search or ad
- First campaign, search or ad
4. Which kinds of hits does Google Analytics track?
- Pageview
- Transaction
- Event
- All of the above
5. What feature must be enabled to use Multi-Channel Funnels?
- In-page analytics
- Custom dimensions
- Advertising features
- Goals or Ecommerce
6. Which three campaign parameters are recommended to manually track campaigns?
- Source, Content and Term
- Medium, Source and Campaign
- Medium, Source and Content
- Campaign, Content and Term
7. In Multi-Channel Funnel reports, what channel would not be credited with a conversion?
- Television commercials
- Social network
- Paid and organic search
- Website referrals
8. Which reports require the activation of Advertising Features?
- Demographics and Interests reports
- Geo reports
- Real-time reports
- Cohort analysis reports
9. What feature is required to collect the number of comments users posted to a web page?
- Custom Metric
- Custom Dimension
- Custom Channel Groupings
- Calculated Metric
10. When will Google Analytics be unable to identify sessions from the same user by default?
- When the sessions happen in different browsers on the same device
- When the sessions happen in the same browser on the same device
- When the sessions share the same browser cookie
- When the sessions happen in the same browser on the same day
11. What report compares metrics based on user acquisition date over a series of weeks?
- Cohort Analysis
- User Explorer
- Active Users
- Users Flow
12. Within how many days can a deleted view be restored?
- 15
- 25
- 35
- 5
13. When the same default tracking code is installed on pages with different domains, what will result?
- Analytics will associate users and sessions with a single domain
- Analytics will send an alert about duplicate data collection
- Analytics will associate users and sessions with their respective domains
- Analytics will not associate users and sessions with any domain
14. What is a “dimension” in Google Analytics?
- An attribute of a data set that can be organised for better analysis
- The lifetime value of a user in a given date range
- A comparison of data between two date ranges
- A report that offers different demographic information about your audience
15. What campaign parameter is not available by default in Google Analytics?
- utm_source
- utm_medium
- utm_adgroup
- utm_content
16. What is a “secondary dimension” in Google Analytics?
- A dashboard widget that offers more specific analysis
- An additional report dimension for more specific analysis
- A visualisation to understand the impact of data
- An additional report metric for more specific analysis
17. What campaigns require manual tags on destination URLs for tracking?
- Google Ads campaigns
- Email campaigns
- Autotagged campaigns
- None of the above
18. What feature is required to send data from a web-connected device (such as a point-of-sale system) to Google Analytics?
- The networking protocol
- The measurement protocol
- Browser cookies
- Data import
19. When does a default Analytics session expire?
- At noon every day
- When a user opens a new browser window
- When a user is inactive on a web page for more than 30 minutes
- After 30 minutes, regardless of user activity on a web page
20. What is not considered a default “medium” in Google Analytics?
- Referral
- CPC
- Organic
21. Sharing a Custom Report will share the report configuration and data included in the report.
- TRUE
- FALSE
22. What report shows which types of mobile devices visited a website?
- Mobile > Devices report
- Site Content > Landing Page report
- All Traffic > Source/Medium report
- Technology > Network report
23. A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.
- True
- False
24. If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
- /ordercomplete/index.html
- /order/complete.php
- /ordercomplete/thank_you.html
- /ordercomplete.php
25. What report provides data on how specific sections of a website performed?
- Top Events report
- Frequency and Recency report
- Content Drilldown report
- Location report
26. What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
- Session
- Hit
- User
- Product
27. What report indicates where users start or exit the conversion funnel?
- Goal Flow
- User Timings
- Cohort Analysis
- Treemaps
28. What report indicates the pages of a website where users first arrived?
- Landing Pages report
- Pages report
- Location report
- All Pages report
29. In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
- TRUE
- FALSE
Google Certification Course Questions & Answers
FAQ
Yes, these Google Analytics Individual Qualification Exam answers are 100% correct.
Yes, all these questions are the latest ones to improve your experience. I keep updating the article with the latest answers.
Yes, at the end of the exam, you will be awarded a free certificate when you pass with min score.
Conclusion
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