Google Analytics Individual Qualification Exam Answers [Updated]

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Google Analytics Individual Qualification Exam Answers

1. Once filters have been applied, what is the option to recover filtered data?

  1. Filtered data is not recoverable
  2. Data may be recovered within 30 days
  3. Data may be recovered within ten days
  4. Data may be recovered within five days

2. What scope levels available for dimensions and metrics?

  1. Event-level, session-level, transaction-level or user-level scope
  2. Location-level, duration-level, product-level or user-level scope
  3. Event-level, duration-level, transaction-level or user-level scope
  4. Hit-level, session-level, product-level or user-level scope

3. Which parameters can be included with an event hit for reporting?

  1. Category, Action, Label, Total Events
  2. Category, Action, Label, Value
  3. Category, Action, Label, Unique Events
  4. Event, Category, Action, Label

4. To recognise users across different devices, what feature must be enabled?

  1. User ID
  2. Google Ads Linking
  3. Audience definitions
  4. Attribution models

5. What report indicates the last page users viewed before leaving a website?

  1. Pages report
  2. All Pages report
  3. Landing Pages report
  4. Exit Pages report

6. What is the “Bounce Rate” in Google Analytics?

  1. Number of times users returned to a website in a given time period
  2. Percentage of sessions in which a user exits from a homepage
  3. Percentage of visits when a user landed on a website and exited without any interactions
  4. Percentage of total site exits

7. Google Analytics cannot collect data from which systems by default?

  1. Websites
  2. Offline inventory database
  3. Mobile devices
  4. Online point-of-sale systems

8. What is not considered a “source” in Google Analytics by default?

  2. (Direct)
  3. Google
  4. Email

9. When does the Analytics tracking code send a pageview hit to Google Analytics?

  1. Every time a user loads a webpage with embedded tracking code
  2. Every time a user searches on a website
  3. Every time a user adds an item to an online shopping cart
  4. Every time a user clicks a video on a website

10. Views can include website data collected before the view was created.

  1. TRUE
  2. FALSE

11. What feature can join offline business systems data with online data collected by Google Analytics?

  1. Google Ads Linking
  2. Data import
  3. Goal tracking
  4. User ID

12. Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

  1. Just after the opening <body> tag
  2. Just before the closing </body> tag
  3. Just after the opening <head> tag
  4. Just before the closing </head> tag

13. What is a “metric” in Google Analytics?

  1. A segment of data separated out in a report for comparison
  2. A dimension that can help analyse site performance
  3. The dates in a date range
  4. The numbers in a data set often paired with dimensions

14. Which assets cannot be shared in the Solutions Gallery?

  1. Goals
  2. Custom Dimensions
  3. Segments
  4. Custom reports

15. Auto-tagging is used to collect data from what kind of traffic?

  1. Social media traffic
  2. Website referral traffic
  3. Google Ads Campaign traffic

16. How would a view filter be configured to include only users from Brazil and Argentina?

  1. Filter 1: exclude all countries except Brazil and Argentina
  2. Filter 1: include Brazil > Filter 2: include Argentina
  3. Filter 1: include Brazil or Argentina
  4. Filter 1: include Argentina > Filter 2: include Brazil

17. To increase the speed at which Google Analytics compiles reports, what action could be taken?

  1. Remove any filters on the view
  2. Choose “Faster response” in the sampling pulldown menu
  3. Choose “Greater precision” in the sampling pulldown menu
  4. Apply an advanced filter to the report

18. What channel is not included in the default Channels report?

  1. Device
  2. Organic search
  3. Direct
  4. Display

19. For autotagging, what parameter does Google Ads include in the destination URL?

  1. gclid=
  2. utm=
  3. adid=
  4. urlid=

20. What type of Custom report shows a static sortable table with rows of data?

  1. Map overlay
  2. Pivot table
  3. Explorer
  4. Flat table

21. Which Goals are available in Google Analytics?

  1. Pageview, Event, Transaction, Social
  2. Destination, Event, Duration, Pages/Screens per session
  3. Location, Event, Time, Users per session
  4. Destination, Event, Pageview, Social

22. Which reports indicate how website referrals, organic search and ad campaigns assisted in conversions?

  1. Multi-channel funnel reports
  2. Acquisition reports
  3. Goals reports
  4. Ecommerce reports

23. Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

  1. Secondary conversion
  2. Second-to-last-click attribution
  3. Assisted conversion
  4. Primary conversion

24. What filter would only include data from a campaign titled “Back to School” in Campaign reports?

  1. Custom Search and Replace filter with field “Campaign Name”, string “back to school” and pattern “include”
  2. Custom Include filter with field “Campaign Name” and pattern “back to school”
  3. Custom Include filter with field “Page Title” and pattern “back to school”
  4. Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

25. What data does Google Analytics prohibit collecting?

  1. Purchase amount
  2. Personally identifiable information
  3. Product SKU(s)
  4. Billing city

26. The default session timeout duration in Google Analytics is how many minutes?

  1. 30
  2. 10
  3. 5
  4. 20

27. What criteria could not be used to create a Dynamic Remarketing audience?

  1. Users who viewed product-detail pages
  2. Users who viewed a search result page on a website
  3. Users who viewed a homepage
  4. Users who returned an item that they purchased

28. What scope applies to Custom Metrics?

  1. Customer
  2. Session
  3. User
  4. Hit

29. Filters cannot perform what action on collected data?

  1. Exclude traffic from particular IP addresses
  2. Include data from specific subdomains
  3. Convert dynamic page URLs to readable text strings
  4. Include shopping preferences

30. What feature would be used to collect how many times users downloaded a product catalogue?

  1. Custom report
  2. Custom dimension
  3. Event tracking
  4. Calculated metrics

31. What is not a benefit of Google Analytics Remarketing?

  1. Allow customers to quickly reorder an item they have previously purchased
  2. Show customised ads to customers who have previously visited your site
  3. Create remarketing lists without making changes to your existing Analytics snippet
  4. Create remarketing lists based on custom segments and targets

32. What is not a filter setting for data in views?

  1. Exclude
  2. Include
  3. Modify
  4. Restore

33. What does assigning a value to a Google Analytics Goal enable?

  1. Compare goal conversions and measure changes to a website
  2. Analyse a website conversion funnel
  3. Track actual revenue from conversions
  4. Track real-time business revenue

34. If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

  1. 3
  2. 1
  3. 6
  4. 2

35. What criteria cannot be used to create a Custom segment?

  1. Dimensions
  2. Metrics
  3. Sequences of user actions
  4. Ad type

36. What report shows users who initiated sessions over 1-day, 7-day, 14-day and 30-day periods?

  1. Active Users report
  2. Cohort Analysis report
  3. User Explorer report
  4. Users Flow report

37. What asset is used to build a remarketing list?

  1. Custom report
  2. Custom metric
  3. Custom dimension
  4. Custom segment

38. What is used to create Smart Goals?

  1. Machine-learning algorithms
  2. Custom reports
  3. Remarketing audience
  4. Analytics goals

39. What report shows the percentage of traffic that previously visited a website?

  1. Behaviour > Frequency and Recency report
  2. Interests > Affinity categories report
  3. Behaviour > New vs returning report
  4. All traffic > Referrals report

40. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

  1. Users who engaged in a social media or email campaign
  2. Users 25 to 34 years old who have their browser set to Spanish
  3. Users who are female and have children
  4. Users who viewed a page on a website, then watched a video

41. To recognise users across different devices, what is required for User ID?

  1. All of the above
  2. Google Tag Manager
  3. A new Analytics account for reporting
  4. Sign-in that generates and sets unique IDs

42. What metric-dimension combination is not valid?

  1. Sessions / Bounce rate
  2. Avg. time on page / device category
  3. Total events / User type
  4. Sessions / Source

43. If a web page visitor clears the Analytics cookie from their browser, what will occur?

  1. Analytics will set a new unique ID the next time a browser loads a tracked page
  2. Analytics will not be able to associate user behaviour data with past data collected
  3. Analytics will set a new browser cookie the next time a browser loads a tracked page
  4. All of the above

44. What cannot be collected by the default Analytics tracking code?

  1. User’s favourite website
  2. Browser language setting
  3. Page visits
  4. Device and operating system

45. View filters may be applied retroactively to any data that has been processed.

  1. True
  2. False

46. What feature collects company-specific data such as Member Status?

  1. Custom dimension
  2. Custom filter
  3. Custom metric
  4. Event tracking

47. When linking a Google Ads account to Google Analytics, what is not possible?

  1. Import Analytics Goals and transactions into Google Ads as conversions
  2. Adjust keyword bids in Google Ads from Google Analytics
  3. Create remarketing lists in Analytics to use in Google Ads campaigns
  4. View Google Ads click and cost data next to site engagement data in Analytics

48. Sampling is applied to reports before segmentation.

  1. TRUE
  2. FALSE

49. What feature is required to track customer search terms on a website?

  1. Search filters
  2. Enhanced E-commerce
  3. Data import
  4. Site search

50. If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

  1. 3
  2. 2
  3. 1
  4. 6

51. View filters are applied in what order?

  1. Creation date
  2. Sequential order
  3. Alphabetical order
  4. Random order

52. What model represents the hierarchical structure of a Google Analytics account?

  1. View > Account > Property
  2. Account > View > Property
  3. Account > Property > View
  4. Property > Account > View

53. To view accurate data in a Custom report, what action should be avoided?

  1. Use multiple dimensions together in the same report
  2. Use a Custom Dimension as a primary dimension
  3. Create a report with Custom Metrics
  4. Pair metrics and dimensions of different scopes

54. What would prevent data from appearing in a Custom report?

  1. Too many metrics in a Custom report
  2. Custom report isn’t shared with users in the same view
  3. A filter that removes all the data
  4. Too many dimensions in a Custom report

55. Which user characteristic may NOT be used to change keyword bids in Google Ads?:

  1. Location
  2. Device
  3. Ad preference
  4. Time of day

56. What report shows a visual representation of user interactions on a website?

  1. Behaviour Flow report
  2. Landing Pages report
  3. Treemaps report
  4. Content Drilldown report

57. What report shows which web pages get the most traffic and highest engagement?

  1. Active Users report
  2. Engagement report
  3. Frequency and Recency report
  4. All Pages report

58. What report identifies browsers that may have had problems with a website?

  1. The Source/Medium report
  2. The New vs Returning report
  3. The Active Users report
  4. The Browser and OS report

59. Segments will not allow you to do what?

  1. Create subsets of sessions or users
  2. Isolate and analyse data
  3. Permanently alter data
  4. Build custom Remarketing lists

60. What is not a benefit of using segments to analyse data?

  1. Compare behaviour metrics for groups of users like Converters vs non Converters
  2. Permanently modify the data in a view
  3. Analyse users by single or multi-session conditions
  4. Isolate and analyse specific conversion paths using conversion segments

61. Which reports indicate how traffic arrived at a website?

  1. Demographics
  2. All traffic
  3. Geo
  4. Behaviour

62. To track users and sessions across multiple domains, what first must be set up?

  1. Data import
  2. Google Ads Linking
  3. Cross-domain tracking
  4. Ad Exchange Linking

63. When does the tracking code send an event hit to Google Analytics?

  1. Every time a user performs an action with pageview tracking implemented
  2. Every time a user performs an action with event tracking implemented
  3. Every time a user makes a reservation
  4. Every time a user adds an event to their calendar

64. What data is Google Analytics Goals unable to track?

  1. Making a purchase
  2. Signing up for a newsletter
  3. Customer’s lifetime value
  4. Watching a video

65. What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

  1. Conversion tracking
  2. Attribution modelling
  3. Multi-channel funnels
  4. Channel groupings

66. What Remarketing audiences cannot be defined by default?

  1. Users who played a video on a website
  2. Users who visited a physical store
  3. Users who speak a particular language
  4. Users who visited a specific page on a website

67. What report shows the percent of site traffic that visited previously?

  1. New vs Returning report
  2. Referrals report
  3. Sales Performance report
  4. Frequency and Recency report

68. If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

  1. As an event
  2. As a click
  3. As an interaction
  4. As a bounce

69. What data table display compares report metrics to the website average?

  1. Percentage
  2. Performance
  3. Pivot
  4. Comparison

70. Custom Dimensions can be used as what?

  1. Secondary dimensions in Standard reports
  2. All of the above
  3. Primary dimensions in Custom reports
  4. Secondary dimensions in Custom reports

Google Analytics Individual Qualification Extra Questions

1. In Custom reports, what must metrics and dimensions share in order to report accurately?

  1. Same index
  2. Same view
  3. Same scope
  4. Same Custom report

2. Which default traffic source dimensions does Google Analytics report for each website visitor?

  1. Source and campaign
  2. Campaign and ad content
  3. Campaign and medium
  4. Source and medium

3. In Multi-Channel Funnel reports, how are default conversions credited?

  1. Last campaign, search or ad
  2. Equal credit along the conversion touchpoints
  3. Second to last campaign, search or ad
  4. First campaign, search or ad

4. Which kinds of hits does Google Analytics track?

  1. Pageview
  2. Transaction
  3. Event
  4. All of the above

5. What feature must be enabled to use Multi-Channel Funnels?

  1. In-page analytics
  2. Custom dimensions
  3. Advertising features
  4. Goals or Ecommerce

6. Which three campaign parameters are recommended to manually track campaigns?

  1. Source, Content and Term
  2. Medium, Source and Campaign
  3. Medium, Source and Content
  4. Campaign, Content and Term

7. In Multi-Channel Funnel reports, what channel would not be credited with a conversion?

  1. Television commercials
  2. Social network
  3. Paid and organic search
  4. Website referrals

8. Which reports require the activation of Advertising Features?

  1. Demographics and Interests reports
  2. Geo reports
  3. Real-time reports
  4. Cohort analysis reports

9. What feature is required to collect the number of comments users posted to a web page?

  1. Custom Metric
  2. Custom Dimension
  3. Custom Channel Groupings
  4. Calculated Metric

10. When will Google Analytics be unable to identify sessions from the same user by default?

  1. When the sessions happen in different browsers on the same device
  2. When the sessions happen in the same browser on the same device
  3. When the sessions share the same browser cookie
  4. When the sessions happen in the same browser on the same day

11. What report compares metrics based on user acquisition date over a series of weeks?

  1. Cohort Analysis
  2. User Explorer
  3. Active Users
  4. Users Flow

12. Within how many days can a deleted view be restored?

  1. 15
  2. 25
  3. 35
  4. 5

13. When the same default tracking code is installed on pages with different domains, what will result?

  1. Analytics will associate users and sessions with a single domain
  2. Analytics will send an alert about duplicate data collection
  3. Analytics will associate users and sessions with their respective domains
  4. Analytics will not associate users and sessions with any domain

14. What is a “dimension” in Google Analytics?

  1. An attribute of a data set that can be organised for better analysis
  2. The lifetime value of a user in a given date range
  3. A comparison of data between two date ranges
  4. A report that offers different demographic information about your audience

15. What campaign parameter is not available by default in Google Analytics?

  1. utm_source
  2. utm_medium
  3. utm_adgroup
  4. utm_content

16. What is a “secondary dimension” in Google Analytics?

  1. A dashboard widget that offers more specific analysis
  2. An additional report dimension for more specific analysis
  3. A visualisation to understand the impact of data
  4. An additional report metric for more specific analysis

17. What campaigns require manual tags on destination URLs for tracking?

  1. Google Ads campaigns
  2. Email campaigns
  3. Autotagged campaigns
  4. None of the above

18. What feature is required to send data from a web-connected device (such as a point-of-sale system) to Google Analytics?

  1. The networking protocol
  2. The measurement protocol
  3. Browser cookies
  4. Data import

19. When does a default Analytics session expire?

  1. At noon every day
  2. When a user opens a new browser window
  3. When a user is inactive on a web page for more than 30 minutes
  4. After 30 minutes, regardless of user activity on a web page

20. What is not considered a default “medium” in Google Analytics?

  1. Referral
  2. Google
  3. CPC
  4. Organic

21. Sharing a Custom Report will share the report configuration and data included in the report.

  1. TRUE
  2. FALSE

22. What report shows which types of mobile devices visited a website?

  1. Mobile > Devices report
  2. Site Content > Landing Page report
  3. All Traffic > Source/Medium report
  4. Technology > Network report

23. A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

  1. True
  2. False

24. If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on will NOT count as a goal?

  1. /ordercomplete/index.html
  2. /order/complete.php
  3. /ordercomplete/thank_you.html
  4. /ordercomplete.php

25. What report provides data on how specific sections of a website performed?

  1. Top Events report
  2. Frequency and Recency report
  3. Content Drilldown report
  4. Location report

26. What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

  1. Session
  2. Hit
  3. User
  4. Product

27. What report indicates where users start or exit the conversion funnel?

  1. Goal Flow
  2. User Timings
  3. Cohort Analysis
  4. Treemaps

28. What report indicates the pages of a website where users first arrived?

  1. Landing Pages report
  2. Pages report
  3. Location report
  4. All Pages report

29. In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

  1. TRUE
  2. FALSE

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