Google Digital Garage Module 16 Answers – Get Started With Content Marketing Answers

Are you looking for Google Digital Garage Module 16 Answers? If it’s yes, you will find Get Started With Content Marketing Answers asked in the Google Garage digital marketing quiz exam here. This article will help you with the Fundamentals of Digital Marketing Answers asked in the Module 16 Quiz.

There is a total of 12 questions, where 6 questions are skippable and 6 are unskippable. The correct answers are marked in Green Color with a tick sign. I have followed this article to pass Module 16 of the Google Digital Garage Quiz, and you can also use these answers as a hint and pass the test.

Note: If the questions in the exam is not same/changed please share them with us, so that we update with the latest questions & answers

Google Digital Garage Module 16 Answers – Get Started With Content Marketing Answers

Google Digital Garage Module 16 Check Your Knowledge Answers (Skippable)

1. Intro to content marketing

Angela opened her own beauty salon two years ago, and is now looking at how content marketing can help her boost the business’s profile online. How could content marketing help her?

1. Could it help her find cheaper suppliers? – False
2. Could it help her develop a stronger brand identity? – True
3. Could it help her understand her customers’ shopping preferences? – False
4. Could it help her connect with the right audience? – True

2. Get to know your online customers

Alex is a mechanic who owns a small garage. He’s also a keen blogger, and writes great posts about his passion: cars! He thought his blog would attract more car lovers to his garage, but so far his blog posts are not very popular and are rarely shared on social media. He has researched how to improve the blog and now has a number of actions he can take, but is unsure which should come first. Can you help him by arranging the following actions into the correct order?

1. Find out who his audience is
2. Segment his audience into groups
3. Create specific content targeted to these audience profiles
4. Publish the content and promote it to his audience

3. Choosing the right format for your content

Jamie is part of the content marketing team for Fitstuff, a sports shop. The content he’s producing needs to appeal to new customers, as well as provide extra value to existing customers. Which of the following content would appeal best to both audiences?

1. List of the top 10 sports equipment outlets/shops
2. A competition inviting customers to submit photos of themselves wearing Fitstuff gear, with store gift vouchers up for grabs as prizes
3. 10% discount vouchers for all new customers
4. A blog about the store’s recycling scheme for old trainers

4. Writing for online audiences 

Josh, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct. Can you help him identify the points that are correct on this list?

1. Focus on your target audience
2. Only write about the products or services you offer
3. Be consistent in your writing style and tone of voice
4. Add the hook to the end of your blog post
5. The longer the post, the better

5. Help your content be seen 

Lydia is a business student working for a hotel’s marketing department for the summer. She’s responsible for creating and promoting content across the hotel’s online channels. What should she do, and in which order?

1. Consider all the channels available
2. Decide what content to create, and when, based on the target audience
3. Create content
4. Publish content
5. Promote content

6. Measuring your success in content marketing 

Maria has a pet shop in Bristol, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts. Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?

1. How long users spend on each blog post
2. Which websites are referring traffic to her blog
3. The number of new subscribers to her email marketing list
4. How many people click the “Buy Now” CTA at the end of each blog post

Google Digital Garage Module 16 Quiz Answers (Unskippable)

1. Which of the following is an accurate definition of what a content marketing campaign involves? 

1. Creating and posting content ad-hoc when you have the time
2. The creation of time-sensitive content that can be published through various channels
3. Regularly emailing customers with news about a business’s products or services
4. The creation and promotion of online materials with the goal of increasing interest in a product or service

2. What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’ 

1. Marketing channels
2. Demographics
3. Audience segmentation
4. Group dynamics

3. Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’. 

1. Humour
2. Please
3. Surprise
4. Educate

4. Which of the following best describes why approaches to writing need to be adapted for online content? 

1. Online readers have a reduced attention span, due to being flooded with information
2. Certain blogging platforms have a limit on the word count you can publish
3. Online readers only like to engage with long-form pieces of content
4. Online audiences are typically younger, so the language used needs to reflect this

5. What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of? 

1. Creating a content calendar
2. Designing illustrations to support content
3. Segmenting your audience
4. Identifying social media influencers

6. Which of the following metrics could help you understand which blog post is resonating the most with your audience? 

1. Session duration
2. Page views
3. Referral traffic
4. Unique page views 

Google Digital Garage Module 16 FAQ

Wrap Up

I hope you know the correct answer to all the questions in Google Digital Garage Module 16. If this article helped you find the answers to Get Started With Content Marketing quiz, don’t forget to share it with your friends looking for its solutions.

Disclaimer: These Google Digital Garage Answers, Google Digital Marketing Answers, Google Digital Garage Answers Unlock Digital 2023, Google Digital Marketing Course Answers, and Fundamentals Of Digital Marketing Answers are only for educational purposes, so please don’t use them for any cheating purposes.