Google Digital Garage Module 19 Answers – Deep Dive Into Display Advertising Answers

Are you looking for Google Digital Garage Module 19 Answers? If it’s yes, you will find Deep Dive Into Display Advertising Answers asked in the Google Garage digital marketing quiz exam here. This article will help you with the Fundamentals of Digital Marketing Answers asked in the Module 19 Quiz.

There is a total of 8 questions, where 3 questions are skippable and 5 are unskippable. The correct answers are marked in Green Color with a tick sign. I have followed this article to pass Module 19 of the Google Digital Garage Quiz, and you can also use these answers as a hint and pass the test.

Note: If the questions in the exam is not same/changed please share them with us, so that we update with the latest questions & answers

Google Digital Garage Module 19 Answers – Deep Dive Into Display Advertising Answers

Google Digital Garage Module 19 Check Your Knowledge Answers (Skippable)

1. Making display ads meet your goals

Colin distributes a popular movie review podcast called ‘Film Talk’ from his website.
He wants to use display advertising to attract new visitors to his site.
Take a look at the three adverts. Pick the one you think will draw the most visitors.

1. Text-based ad
2. Video ad
3. Image and text ad

2. Understanding ad networks

Colin has created his first video ad, and identified quite a few film-related websites where he’d like to display it. What one solution will allow Colin to easily place his ad on as many relevant websites as possible?

1. Tweet the video link to his friends
2. Email website owners to ask if they will feature his video
3. Use an ad network such as Google Display Network
4. Share the video on his Facebook page

3. How retargeting works 

Colin is getting a lot of traffic to his podcast website, but not many subscribers. He has budget to design three display ads to encourage people back to his website to subscribe. Colin came up with a list of target groups that he’d like reach with his ads. Help him to cross off the two least useful target groups from his list.

1. People who visit his site
2. People who search for TV-related podcasts
3. People who have started (but not finished) the subscription process
4. People who download his e-catalogue
5. Commentators on film forums

Google Digital Garage Module 19 Quiz Answers (Unskippable)

1. In what way can display advertising be effective? 

1. It guarantees more visitors to your site
2. It guarantees increased sales
3. It drives traffic to your website
4. It improves your ranking in search engines

2. Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

1. The number of sales you make from the ad
2. The cost of each ad you publish
3. The cost of creating the ad
4. A prediction of sales you can make from your ad

3. Which of the following is true when purchasing ad placements on an advertising network? 

1. You always need to contact the owner of the website to buy ads on their page
2. The network provides data on the click-through-rate
3. The network provides names of the people who click your ad
4. The network will continue to show your ad for 7 days once your budget has expired

4. If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product? 

1. Retargeting with a display ad encouraging newsletter sign-up
2. Redesigning your website
3. Creating a Facebook page for your business
4. Retargeting with a display ad that has a discount coupon

5. What is the first step of display retargeting? 

1. Sourcing keywords
2. Defining your audience
3. Writing content
4. Setting a call to action 

Google Digital Garage Module 19 FAQ

Wrap Up

I hope you know the correct answer to all the questions in Google Digital Garage Module 19. If this article helped you find the answers to Deep Dive Into Display Advertising quiz, don’t forget to share it with your friends looking for its solutions.

Disclaimer: These Google Digital Garage Answers, Google Digital Marketing Answers, Google Digital Garage Answers Unlock Digital 2023, Google Digital Marketing Course Answers, and Fundamentals Of Digital Marketing Answers are only for educational purposes, so please don’t use them for any cheating purposes.