Google Digital Garage Module 4 Answers – Plan Your Online Business Strategy Answers

Are you looking for Google Digital Garage Module 4 Answers? If it’s yes, you will find Plan Your Online Business Strategy Answers asked in the Google Garage digital marketing quiz exam here. This article will help you with the Fundamentals of Digital Marketing Answers asked in the Module 4 Quiz.

There is a total of 10 questions, where 5 questions are skippable and 5 are unskippable. The correct answers are marked in Green Color with a tick sign. I have followed this article to pass Module 4 of the Google Digital Garage Quiz, and you can also use these answers as a hint and pass the test.

Note: If the questions in the exam is not same/changed please share them with us, so that we update with the latest questions & answers

Google Digital Garage Module 4 Answers – Plan Your Online Business Strategy Answers

Google Digital Garage Module 4 Answers – Plan Your Online Business Strategy Answers
Google Digital Garage Answers

Google Digital Garage Module 4 Check Your Knowledge Answers (Skippable)

1. The benefits of an online strategy

Sam has recently decided to launch an online fitness coaching service. He has registered a domain name and set up a website, but is unsure of how to launch his business online in a way that will help him grow sustainably. Help Sam create his own online business strategy, by selecting the correct steps he should take.

  1. What should his first step be? – Define business goals
  2. What should his second step be? – Write a mission statement
  3. What should his third step be? – Identify his USP

2. Taking a business online

Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online.
Can you advise Omar on how to make both his online and offline business successful?

  1. He should focus on duplicating his successful offline marketing efforts to an online audience – False
  2. He should sell at a cheaper price on the website to attract more customers – False
  3. He should identify his various online and offline audiences, and how best to engage them – True
  4. He should consider paid online advertising as the sole means of promoting his business online – False

3. Understanding customer behaviour

Holly owns a dance studio. To improve sales of dance classes, she is reviewing how her marketing team could update the company’s online presence.
As part of the rebrand, the team listened to customer feedback and mapped customer journeys. They identified two things online customers generally struggled with: navigating the website and finding the business’s contact information.
Which of the brand’s touchpoints should Holly modify to help address her customer’s feedback?

  1. Website layout
  2. Instagram account
  3. Instructor’s Blog
  4. Email marketing

4. How to stand out from the competition

Bobbi owns a protein shake company, which has been trading for 3 years. Her products are stocked in a number of gyms, but the company has not seen much growth in recent months. Bobbi would now like to break into the online market to boost product sales.
Which of the following actions should Bobbi take to identify opportunities for online business growth?

  1. Hire a financial planner
  2. Identify a USP
  3. Ship to new countries
  4. Build a SWOT analysis
  5. Distribute feedback forms to suppliers
  6. Review competitor websites

5. Using goals to improve business performance

Ryan has written some KPIs to help his fitness centres achieve the business goal of “improving overall client satisfaction”.
Review these four KPIs. Which do you think fit the criteria of being specific, measurable, attainable, relevant and time-bound?

  1. Ensure 80% of clients use the gym’s online system to book personal training appointments
  2. Increase how much money customers spend in the gym’s juice bar
  3. A score of 85% or more in the annual survey for the question ‘Would you recommend this gym to a friend?’
  4. Ensure 90% of new gym members book an induction session within the first two weeks of joining

Google Digital Garage Module 4 Quiz Answers (Unskippable)

1. What is the first step in creating an online business strategy?

  1. Identifying business goals
  2. Understanding what the competition is doing
  3. Knowing the market
  4. Aligning goals to the strategy

2. What is the purpose of the ‘See, Think, Do, Care’ framework? 

  1. To help determine a marketing strategy
  2. To help a business understand the customer journey online
  3. To help a business reach a global audience
  4. To give insight into specific customer groups

3. Why is optimising customer touchpoints online beneficial for businesses? 

  1. It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
  2. It gives businesses the opportunity to save money on online advertising
  3. It provides customers with value every time they come into contact with a brand, helping build trust
  4. It gives businesses an opportunity to collect more data from potential customers

4. Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy? 

  1. Incorporate it within marketing materials across all channels to help raise customer awareness
  2. Create an email campaign letting your customers know why you are unique
  3. Film a video explaining your unique selling point and send it to employees
  4. Create a press release and distribute it through your channels

5. What type of information can KPIs provide? 

  1. Audience segmentation
  2. Long-term projections
  3. Financial viability
  4. Board decisions 

Google Digital Garage Module 4 FAQ

What is Google Digital Garage?

Google Digital Garage is an online free course by google where you can learn lots of things about the fundamentals of digital marketing, and it also helps you make your online businesses visible to more customers with fewer investments.

Are These Answers Correct?

Yes, all these answers are 100% correct.

Are These Answers Updated?

Yes, these answers are up to date with the latest questions.

How To Enroll In Google Digital Garage Free Course?

Click here to Visit the course instruction page, follow all the procedures step-by-step, and you will be able to get this free course and certificate.

Will I get a free certificate?

After finishing the final exam, you will be awarded a free certificate in Digital Marketing.

Wrap Up

I hope you know the correct answer to all the questions in Google Digital Garage Module 4. If this article helped you find the answers to Plan Your Online Business Strategy quiz, don’t forget to share it with your friends looking for its solutions.

Disclaimer: These Google Digital Garage Answers, Google Digital Marketing Answers, Google Digital Garage Answers Unlock Digital 2023, Google Digital Marketing Course Answers, and Fundamentals Of Digital Marketing Answers are only for educational purposes, so please don’t use them for any cheating purposes.

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