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Grow Offline Sales Certification Exam Answers
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Grow Offline Sales Certification Assessment Answers
Total Questions 50 Duration 75 Min Pass % 80% or More Retake After 24hr Pause Exam No
1. You work at an agency and one of your retail-account clients has told you about their goal of growing online and in-store sales. They aren’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together.
If they ask you for clarification, what should you tell them?
Business Profile manages campaigns, Merchant Center manages store information, and Google Ads manages product information. Business Profile manages store information, Merchant Center manages product information, and Google Ads manages campaigns. Business Profile manages store information, Merchant Center manages campaigns, and Google Ads manages product information. Business Profile manages product information, Merchant Center manages campaigns, and Google Ads manages store information. 2. When developing an online-to-offline strategy, how can you engage with your team?
Meet with each team separately to learn about their O2O strategy Follow a traditional marketing structure designated online and offline teams Set separate online and offline KPIs and business objective for each team Ask thought-provoking questions to align on customer and business goals 3. What information is displayed using location extensions linked through a Google Business Profile?
Products Call button Reviews App 4. What’s a benefit of Local Inventory Ads?
You can set up and drive foot traffic at your location using location extensions. You can set up keyword targeting in your campaign to reach the right customers at the right time. They extend reach to shoppers in areas near your stores and feature all available in-store items, as well as best sellers and on-sale items. You can generate leads by encouraging customers to sign up for a monthly newsletter. 5. When is it recommended to use a location extension over a affiliate location extension?
When you own your own business and you want to encourage people to visit your location When you sell your products or services at other retailers and want to encourage people to visit the store location When you sell your products or services to large chain and small businesses When you sell products or services in stores that share the same brand 6. Which of these definitions describes incrementality?
It’s a top-level modeling to understand what drives sales including media and all possible external factors It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign It’s a way to test variations of ad creative against each other It’s near real-time attribution to fuel short-term business and bidding decisions 7. Even though many of Performance Max’s features are optimized via machine learning, some need to be added manually. Which of these features need to be added manually? Choose two.
Select 2 Correct Responses
creative combinations ad creatives bids ad placements budget 8. What is the recommended budget and time to run your Performance Max for store goals campaign?
Run for at least 30 days with a $500 daily budget Run for at least 10 days with a $500 daily budget Run for at least 10 days with a $250 daily budget Run for at least 30 days with a $250 daily budget 9. Which advertising channel is considered an offline (traditional) channel?
Email Display Remarketing Social Media Radio 10. What is Performance Max’s key benefit regarding in-store goals?
Manual controls for stronger performance Customizable campaign settings to meet specific business goals Goals-based for maximizing your offline marketing goals Automed budget to optimize on performance 11. What is one automation tool that helps optimize to online and offline shoppers?
Manual Bidding Sitelinks Dynamic ad insertion Smart Bidding 12. You’re on the store marketing team for a discount store that has 10 franchise locations. Each franchisee has a budget and wants to allocate money toward promoting their location and driving in-store traffic.
What recommendation would you make?
Set one campaign per location Set one campaign per country Set one campaign per city Set one campaign per region 13. You recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer.
What extension should you use when setting up your Performance Max for store goals campaign?
Location extension with a Google curated chain Location extension with Business Profile Affiliate location extension with a Google-curated Chain Affiliate location extension with a Global Location Group 14. What is Google Merchant Center?
Merchant Center lets you manage how your in-store and online product inventory appears on Google. Merchant Center lets you create and edit affiliate locations and location extensions Merchant Center lets you manage your store information and how it appears on Google Merchant Center lets you create, manage, and run your campaigns 15. Which of these scenarios calls for a store-centric approach?
A local internet provider that is looking to secure leads online to promote their new service bundle. An eCommerce website looking to optimize online performance and return on investment across the online customer journey. A grocery company looking to grow foot traffic to their physical locations and promote available products A business that would like their in-store customers to sign up for their monthly newsletter. 16. What’s a control group?
It’s a group included with the experiment. It’s a group included with the experiment but are still partialy separated from the experiment. It’s a group separated from the rest of the experiment but are still included in the test. It’s a group separated from the rest of the experiment. 17. You’re the Chief Marketing Officer (CMO) at a large retailer where teams have historically worked in silos. Your goal is to incorporate online and offline KPIs into your marketing strategy.
Which three of these things should you do when creating a holistic online-to-offline strategy? Choose three.
Select 3 Correct Responses
Encourage siloed organizational structure, budgets, and meetings Set separate goals and KPIs for each team Incentivize teams with unified goals and KPIs Get to know different teams and what they’re measuring to track against their goals Suggest organizational changes to meeting structure, media budgets and KPIs. 18. What is the recommended minimum frequency update for the local product inventory feed?
quarterly daily weekly monthly 19. You want to try omnibidding, but recognize that some categories are offline only.
Which omnibidding setup should you use?
Ad group level Ad level Account level Campaign level 20. For which of these location data sources would you need to set up an account linked to Google Ads?
Google Merchant Center Google curated chains Google Ads Business Profile 21. Once you’ve uploaded a local product inventory feed and set a feed schedule, what’s next?
upload locations in Business Profile request inventory vertification enable Local Inventory Ads program create a Local Inventory Ads campaign 22. What benefit does the pickup later option offer?
Lets you show products that haven’t been released yet Lets you show products that are displayed in your store but are not available for immediate purchase Lets you show products that are available for pickup outside your store Lets you promote products that aren’t currently available in- store, but can be available for store pickup in a few days. 23. You run the marketing for a small retailer with an existing eCommerce business. They’re expanding to 20 stores within the next few months with the goal of growing total sales, both online and in-store.
What approach should you take that would assist in achieving their goal?
Store Centric Omnichannel + Store Centric Online + Omnichannel Omnichannel 24. Which practice is recommended for setting up a Performance Max for omnichannel goals campaign?
Segment products by availability and product type Include all products from the local product inventory feed Segment products by performance and business goals Include all products from the local product feed 25. Data from store visits is validated through a panel of volunteer Google Opinion Rewards participants.
How many volunteer participants are there?
1 million 500,000 100,000 5 million 26. For which of these scenarios would an affiliate location extension be useful?
When an advertiser sells products or services through business-to-business commerce When an advertiser sells products or services through a location they own directly When an advertiser sells products or services through locations they do not own When an advertiser sells products or services to other manufacturers 27. Which two of the following are requirements to report store visits? Choose two.
Select 2 Correct Responses
Sufficient data to pass model quality and privacy thresholds Search Keywords Set up a location extension or affiliate location extension Link a Business Profile account 28. What’s a priority for the store marketing or traditional marketing team?
Grow top-line sales through eCommerce Grow in-store sales to franchisees. Grow digital sales through digital marketing channels. Grow in-store sales through a range of marketing channels. 29. What is a geo-based experiment?
Geo experiments use random geographic regions assigned to test group. Geo experiments use random geographic regions assigned to control group. Geo experiments use non-overlapping geographic regions that are randomly assigned to a control or treatment group. Geo experiments use overlapping geographic regions that are assigned to a control or treatment group. 30. When should an omnichannel shopping campaign approach be used?
When your ecommerce and in-store products do not have a strong overlap If you don’t have a eCommerce website When your ecommerce and in-store products have a strong overlap If you have separate online and offline budgets 31. You know that a shopper engages several times online with a product or service before actually purchasing it in a physical store.
What approach should you take for an omnichannel strategy?
Find different offline advertising channels to reach your customers Meet customers wherever they’re at in their digital shopping journey Encourage customers to shop in your preferred channel Create a separate marketing strategy for online and offline channels 32. In which two ways is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two.
Select 2 Correct Responses
Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales. Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids. Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display. Performance Max offers product specific formats to support markekting objectives of online and omnichannel sales 33. Aside from store visits, which of these inputs would you need to measure store sales?
surveys location extension information ad engagements maps engagements 34. If you’re looking to optimize offline conversion actions, which three Smart Bidding strategies can help you? Choose three.
Select 3 Correct Responses
Maximize Conversion Value Target Return on Ad Spend (tROAS) Cost-per-click (CPC) Target Cost-per-Action (tCPA) Cost-per-impressions (CPM) 35. What non-Google Ads signals are used to model store visits?
Interaction with a location extension or affiliate location extension Interaction with an online ad then a visit to the physical store location GPS, Wi-Fi, and network data from hundreds of millions of opted-in, signed-in users Third party vendors that provide data from hundreds of millions of opted-in, signed-in users 36. Which calculation would tell you the value of a store visit to your business?
(in-store average order value) x (Online purchase rate)= Store visit conversion value (In-store average order value) x (In-store purchase rate) x (online purchase rate) = Store visit conversion value (In-store purchase rate) x (In-store average order value) = Store visit conversion value (Online purchase rate) x (in-store average order value) = Store visit conversion value 37. How does Google measure store visits?
When users see your ads and then visit your store, Google attributes those store visits back to the ad views When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way. When users purchase online and then visit a store, Google attributes those store visits back to the online purchase and engagement. When users make a purchase in store, Google attributes those store visits back to ad conversions. 38. What might you miss out on if you optimize for online conversions exclusively?
You may miss out on potential customers who show interest in your product. You may miss out on potential customers who purchase offline only or research online but buy in-store. You may miss out on potential customers who watched your ad You may miss out on potential customers who engage across all ad formats 39. What manual input will you need to provide when setting up a Performance Max for store goals campaign?
ad placements ad creatives bids creative combinations 40. If you wanted to determine whether an ad drove incremental results, what method would you choose?
User-Based Geo-Based Product-based Store-Based 41. If someone wanted to use creatives to promote an upcoming weekend sale, which of these approaches would you recommend?
Start the campaign the day before the sale then, refresh your creative frequently to move from more generic store creative to sales-focused creative. Start the campaign 2-3 days in advance then, refresh your generic store creative to a sales focused creative the day of the sale. Start the campaign 2-3 weeks in advance, then refresh your creative from more generic store creative to sales-focused creative. Start the campaign a week in advance, then refresh your generic store creative to a sales focused creative the day of the sale. 42. If you want to test a manual bidding strategy against an omnichannel Smart Bidding campaign, which technique should you use?
Campaign Experiments Incrementality User-based Geo-X 43. Which of the following are Offline Sales approaches? Choose three.
Select 3 Correct Responses
Online + Omnichannel Omnichannel Store-Centric Omnichannel + Store Centric Online 44. Which of these behaviors is typical of Omnichannel customers making a purchase?
Omnichannel customers interact with a product or service digitally multiple times before purchasing Omnichannel customers interact with a product or service at the store versus digitally Omnichannel customers make purchases in silos, either online and in-person Omnichannel customers make purchases in-store only and account for disproportionately more sales 45. In which of these industries would Performance Max for store goals be helpful? Choose three.
Select 3 Correct Responses
Quick Service Restaurant Hotel eCommerce Auto Retail 46. Which campaign objective would be most appropriate when setting up a Performance Max for store goals campaign?
Website traffic Local store visits and promotions Sales Leads 47. Which of these engagements would be reported as local actions?
Website interaction Read Reviews Clicks to Call App Reviews 48. You’re the proprietor of a small candy shop and want to learn about customers’ journeys from ad engagement to in-store visit.
Which metric should you use?
Store Visits Store Sales Ad Actions Local Actions 49. Which attribute do you need to have for a product inventory feed?
product_type location ID item_code store code 50. You own a local boutique and are looking to create a product-specific landing page, which is required by Local Inventory Ads.
Which feature would allow you to advertise your products on Local Inventory Ads?
Product Hosted Local Store Front Shopping Hosted Local Store Front Google Hosted Local Store Front Merchant Hosted Local Store Front Grow Offline Sales Certification Assessment Extra Questions & Answers
1. At a minimum, how often should you update your local product inventory feed?
quarterly monthly weekly daily 2. Which of these are considered Offline Sales approaches? Choose three.
Omnichannel + Store Centric Online + Omnichannel Online Store-Centric Omnichannel 3. How many Google Opinion Rewards participants volunteer for panels that validate store visits?
500,000 1 million 100,000 5 million 4. For which of these scenarios would a store-centric approach be useful?
A grocery company looking to grow foot traffic to their physical locations and promote available products An eCommerce website looking to optimize online performance and return on investment across the online customer journey. A business that would like their in-store customers to sign up for their monthly newsletter. A local internet provider that is looking to secure leads online to promote their new service bundle. 5. What’s the benefit of utilizing pickup later?
Lets you show products that are displayed in your store but are not available for immediate purchase Lets you show products that haven’t been released yet Lets you show products that are available for pickup outside your store Lets you promote products that aren’t currently available in- store, but can be available for store pickup in a few days. 6. When creating a Performance Max for store goals campaign, which manual input would you need to provide?
ad placements ad creatives creative combinations bids 7. What’s an action Omnichannel customers take when deciding to make a purchase?
Omnichannel customers make purchases in-store only and account for disproportionately more sales Omnichannel customers interact with a product or service at the store versus digitally Omnichannel customers make purchases in silos, either online and in-person Omnichannel customers interact with a product or service digitally multiple times before purchasing 8. When might you use an omnichannel shopping campaign approach?
When your ecommerce and in-store products have a strong overlap If you have separate online and offline budgets When your ecommerce and in-store products do not have a strong overlap If you don’t have a eCommerce website 9. What’s the purpose of Google Merchant Center?
Merchant Center lets you manage your store information and how it appears on Google Merchant Center lets you manage how your in-store and online product inventory appears on Google. Merchant Center lets you create, manage, and run your campaigns Merchant Center lets you create and edit affiliate locations and location extensions 10. What may happen if you optimize towards online conversions only?
You may miss out on potential customers who purchase offline only or research online but buy in-store. You may miss out on potential customers who engage across all ad formats You may miss out on potential customers who show interest in your product. You may miss out on potential customers who watched your ad 11. In which of these situations would an affiliate location extension be appropriately used?
When an advertiser sells products or services through business-to-business commerce When an advertiser sells products or services through a location they own directly When an advertiser sells products or services to other manufacturers When an advertiser sells products or services through locations they do not own 12. Which location data source requires you to set up an account and link it to Google Ads?
Business Profile Google curated chains Google Merchant Center Google Ads 13. As far as budget and time is concerned, which of these is the recommended practice?
Run for at least 10 days with a $500 daily budget Run for at least 30 days with a $250 daily budget Run for at least 30 days with a $500 daily budget Run for at least 10 days with a $250 daily budget 14. If you were developing an online-to-offline strategy, which of these options would help you engage with your team?
Ask thought-provoking questions to align on customer and business goals Meet with each team separately to learn about their O2O strategy Set separate online and offline KPIs and business objective for each team Follow a traditional marketing structure designated online and offline teams 15. Which of these benefits are associated with Local Inventory Ads?
You can set up and drive foot traffic at your location using location extensions. You can generate leads by encouraging customers to sign up for a monthly newsletter. They extend reach to shoppers in areas near your stores and feature all available in-store items, as well as best sellers and on-sale items. You can set up keyword targeting in your campaign to reach the right customers at the right time 16. Shoppers consistently interact with a product or service multiple times online before making a purchase in a physical store. Taking that into consideration, how should you approach your omnichannel strategy?
Create a separate marketing strategy for online and offline channels Find different offline advertising channels to reach your customers Encourage customers to shop in your preferred channel Meet customers wherever they’re at in their digital shopping journey 17. For which of these industries would Performance Max for store goals be useful? Choose three.
eCommerce Hotel Auto Retail Quick Service Restaurant 18. You recently released a new line of energy drinks with plans to sell them at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
Affiliate location extension with a Google-curated Chain Location extension with a Google curated chain Affiliate location extension with a Global Location Group Location extension with Business Profile 19. Which of these campaign objectives would you establish for a Performance Max for store goals campaign?
Local store visits and promotions Website traffic Sales Leads 20. You work on the store marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?
Set one campaign per country Set one campaign per region Set one campaign per city Set one campaign per location 21. You run a small skateboard accessories shop and want to learn about customers’ journeys from ad engagement to in-store visit. Which metric should you use?
Store Visits Local Actions Ad Actions Store Sales 22. Which of these methods would help you test a manual bidding strategy against an omnichannel Smart Bidding campaign?
Geo-X Incrementality User-based Campaign Experiments 23. Which method can you use to determine if an ad drove incremental results?
Geo-Based Store-Based Product-based User-Based 24. You own a small music shop and want to create a product-specific landing page as required by Local Inventory Ads. Which of these features would allow you to advertise your products on Local Inventory Ads?
Shopping Hosted Local Store Front Product Hosted Local Store Front Google Hosted Local Store Front Merchant Hosted Local Store Front 25. How are store visits measured?
When users make a purchase in store, Google attributes those store visits back to ad conversions. When users see your ads and then visit your store, Google attributes those store visits back to the ad views When users purchase online and then visit a store, Google attributes those store visits back to the online purchase and engagement. When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way. 26. In addition to store visits, what input would you need to gauge store sales?
surveys ad engagements location extension information maps engagements 27. Machine learning models are the basis for much of Performance Max’s feature-optimization. Which three features still need to be added manually? Choose two.
ad placements bids ad creatives creative combinations budget 28. What’s a key benefit of Performance Max for in-store goals?
Customizable campaign settings to meet specific business goals Goals-based for maximizing your offline marketing goals Manual controls for stronger performance Automed budget to optimize on performance 29. There’s an upcoming weekend sale that you want to promote using creatives. What would you recommend?
Start the campaign a week in advance, then refresh your generic store creative to a sales focused creative the day of the sale. Start the campaign 2-3 weeks in advance, then refresh your creative from more generic store creative to sales-focused creative. Start the campaign the day before the sale then, refresh your creative frequently to move from more generic store creative to sales-focused creative. Start the campaign 2-3 days in advance then, refresh your generic store creative to a sales focused creative the day of the sale. 30. In which scenario would you use a store-centric approach?
A business that would like their in-store customers to sign up for their monthly newsletter. A grocery company looking to grow foot traffic to their physical locations and promote available products A local internet provider that is looking to secure leads online to promote their new service bundle. An eCommerce website looking to optimize online performance and return on investment across the online customer journey. 31. A large retailer’s Chief Marketing Officer (CMO) wants to revise the company’s marketing strategy by incorporating online and offline KPIs. Historically, the teams have worked in silos. What are three things the CMO should do when they create a holistic online-to-offline strategy? Choose three.
Incentivize teams with unified goals and KPIs Set separate goals and KPIs for each team Get to know different teams and what they’re measuring to track against their goals Encourage siloed organizational structure, budgets, and meetings Suggest organizational changes to meeting structure, media budgets and KPIs. 32. If you were looking to promote an upcoming weekend sale using creatives, which recommendation should you follow?
Start the campaign a week in advance, then refresh your generic store creative to a sales focused creative the day of the sale. Start the campaign 2-3 weeks in advance, then refresh your creative from more generic store creative to sales-focused creative. Start the campaign 2-3 days in advance then, refresh your generic store creative to a sales focused creative the day of the sale. Start the campaign the day before the sale then, refresh your creative frequently to move from more generic store creative to sales-focused creative. 33. You’re interested in omnibidding, but realize that some categories are offline only. Which of these omnibidding setups is optimal?
Account level Ad level Campaign level Ad group level 34. After you upload the local product inventory feed and set a feed schedule, what should you do next?
request inventory vertification upload locations in Business Profile enable Local Inventory Ads program create a Local Inventory Ads campaign 35. Which of these automation tools is useful for optimizing
Sitelinks Manual Bidding Smart Bidding Dynamic ad insertion 36. When you use location extensions linked through a Google Business Profile, what information is displayed?
App Reviews Products Call button 37. You own a local apparel store but don’t have a product-specific landing page, which is required to run on Local Inventory Ads. Which feature will allow you to advertise your products on Local Inventory Ads?
Shopping Hosted Local Store Front Product Hosted Local Store Front Google Hosted Local Store Front Merchant Hosted Local Store Front 38. How is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two responses.
Performance Max offers product specific formats to support markekting objectives of online and omnichannel sales Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids. Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales. Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display. 39. What are the three Offline Sales approaches? Choose three.
Omnichannel Online + Omnichannel Omnichannel + Store Centric Store-Centric Online 40. What’s a recommendation when setting up a Performance Max for omnichannel goals campaign?
Include all products from the local product feed Include all products from the local product inventory feed Segment products by availability and product type Segment products by performance and business goals 41. If you worked for an agency and managed the account of a large retailer that wanted to grow online and offline sales, how would you explain to them the way in which their Business Profile, Merchant Center, and Google Ads accounts work together?
Business Profile manages campaigns, Merchant Center manages store information, and Google Ads manages product information. Business Profile manages store information, Merchant Center manages product information, and Google Ads manages campaigns. Business Profile manages store information, Merchant Center manages campaigns, and Google Ads manages product information. Business Profile manages product information, Merchant Center manages campaigns, and Google Ads manages store information. 42. Which of these goals would a store marketing/traditional marketing team prioritize?
Grow digital sales through digital marketing channels. Grow in-store sales to franchisees. Grow top-line sales through eCommerce Grow in-store sales through a range of marketing channels. 43. You own a small bike store and want to learn about your customers’ journeys between an ad engagement and an in-store visit. What metric should you use?
Store Sales Store Visits Ad Actions Local Actions 44. For which of these situations would a location extension be preferable to an affiliate location extension?
When you own your own business and you want to encourage people to visit your location When you sell your products or services at other retailers and want to encourage people to visit the store location When you sell products or services in stores that share the same brand When you sell your products or services to large chain and small businesses 45. What’s the role of the control group?
It’s a group separated from the rest of the experiment but are still included in the test. It’s a group included with the experiment. It’s a group included with the experiment but are still partialy separated from the experiment. It’s a group separated from the rest of the experiment. 44. Store visits are modeled using which non-Google Ads signals?
Interaction with an online ad then a visit to the physical store location Third party vendors that provide data from hundreds of millions of opted-in, signed-in users GPS, Wi-Fi, and network data from hundreds of millions of opted-in, signed-in users Interaction with a location extension or affiliate location extension 45. Which of these would you need in order to report store visits? Choose two.
Link a Business Profile account Sufficient data to pass model quality and privacy thresholds Search Keywords Set up a location extension or affiliate location extension 46. What are three Smart Bidding strategies that can help you optimize to offline conversion actions? Choose three.
Maximize Conversion Value Cost-per-impressions (CPM) Target Cost-per-Action (tCPA) Target Return on Ad Spend (tROAS) Cost-per-click (CPC) 47. What’s the recommended minimum frequency update for the local product inventory feed?
daily monthly weekly quarterly 48. In which of the industries could a business potentially benefit from Performance Max for store goals? Choose three.
Auto eCommerce Retail Hotel Quick Service Restaurant 49. When a store visit happens, the data is validated through a panel of users who volunteer to participate in Google Opinion Rewards. How many users volunteer?
5 million 500,000 1 million 100,000 50. What engagement is reported as local actions?
App Reviews Website interaction Read Reviews Clicks to Call 51. What’s one way you can engage with your team when developing an online-to-offline strategy?
Ask thought-provoking questions to align on customer and business goals Follow a traditional marketing structure designated online and offline teams Set separate online and offline KPIs and business objective for each team Meet with each team separately to learn about their O2O strategy 52. You know that a shopper engages several times online with a product or service before actually purchasing it in a physical store. What approach should you take for an omnichannel strategy?
Meet customers wherever they’re at in their digital shopping journey Create a separate marketing strategy for online and offline channels Find different offline advertising channels to reach your customers Encourage customers to shop in your preferred channel 53. How does Google characterize geo-based experiments?
Geo experiments use overlapping geographic regions that are assigned to a control or treatment group. Geo experiments use random geographic regions assigned to control group. Geo experiments use non-overlapping geographic regions that are randomly assigned to a control or treatment group. Geo experiments use random geographic regions assigned to test group. 54. After uploading a local product inventory feed and setting a feed schedule, what should your next move be?
create a Local Inventory Ads campaign request inventory vertification enable Local Inventory Ads program upload locations in Business Profile 55. Which of these benefits can Local Inventory Ads provide?
They extend reach to shoppers in areas near your stores and feature all available in-store items, as well as best sellers and on-sale items. You can set up and drive foot traffic at your location using location extensions. You can generate leads by encouraging customers to sign up for a monthly newsletter. You can set up keyword targeting in your campaign to reach the right customers at the right time 56. What’s the drawback of optimizing only for online conversions?
You may miss out on potential customers who watched your ad You may miss out on potential customers who engage across all ad formats You may miss out on potential customers who show interest in your product. You may miss out on potential customers who purchase offline only or research online but buy in-store. 57. Which of these automation tools can optimize for online as well as offline shoppers?
Smart Bidding Sitelinks Manual Bidding Dynamic ad insertion 58. Data from store visits is validated through a panel of volunteer Google Opinion Rewards participants. How many volunteer participants are there?
100,000 1 million 500,000 5 million 59. You own a local boutique and are looking to create a product-specific landing page, which is required by Local Inventory Ads. Which feature would allow you to advertise your products on Local Inventory Ads?
Google Hosted Local Store Front Product Hosted Local Store Front Shopping Hosted Local Store Front Merchant Hosted Local Store Front 60. How do Omnichannel customers behave when making a purchase?
Omnichannel customers make purchases in-store only and account for disproportionately more sales Omnichannel customers interact with a product or service digitally multiple times before purchasing Omnichannel customers make purchases in silos, either online and in-person Omnichannel customers interact with a product or service at the store versus digitally 61. When is an omnichannel shopping campaign approach appropriate?
If you have separate online and offline budgets When your ecommerce and in-store products do not have a strong overlap When your ecommerce and in-store products have a strong overlap If you don’t have a eCommerce website 62. Which of these is displayed when you use location extensions linked through a Google Business Profile?
Reviews Products App Call button 63. How would you calculate a store visit’s value to your business?
(In-store average order value) x (In-store purchase rate) x (online purchase rate) = Store visit conversion value (In-store purchase rate) x (In-store average order value) = Store visit conversion value (Online purchase rate) x (in-store average order value) = Store visit conversion value (in-store average order value) x (Online purchase rate)= Store visit conversion value 64. What non-Google Ads data is used to model store visits?
Interaction with a location extension or affiliate location extension Interaction with an online ad then a visit to the physical store location GPS, Wi-Fi, and network data from hundreds of millions of opted-in, signed-in users Third party vendors that provide data from hundreds of millions of opted-in, signed-in users 65. You want to try out omnibidding, but there are certain categories that are offline only. What’s the recommended omnibidding setup?
Ad level Campaign level Ad group level Account level 66. Which of these Smart Bidding strategies could help you optimize to offline conversion actions? Choose three.
Cost-per-impressions (CPM) Cost-per-click (CPC) Target Return on Ad Spend (tROAS) Maximize Conversion Value Target Cost-per-Action (tCPA) 67. You want to compare a manual bidding strategy against an omnichannel Smart Bidding campaign. Which method would help you test this strategy?
Campaign Experiments Incrementality User-based Geo-X 68. Which of these is a traditional offline advertising channel?
Radio Social Media Email Display Remarketing 69. What attribute is required in a local product inventory feed?
product_type store code item_code location ID 70. Which of these choices reflect a difference between Performance Max for omnichannel goals and Smart Shopping Campaigns (SSC)? Choose two.
Performance Max offers product specific formats to support markekting objectives of online and omnichannel sales Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids. Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales. Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display. 71. How does a control group function in an experiment?
It’s a group separated from the rest of the experiment. It’s a group separated from the rest of the experiment but are still included in the test. It’s a group included with the experiment but are still partialy separated from the experiment. It’s a group included with the experiment. 72. Which of these options is an offline rather than an online advertising channel?
Display Remarketing Email Social Media Radio 73. Besides store visits, what’s another input needed to measure store sales?
location extension information maps engagements surveys ad engagements 74. What would a store marketing or traditional marketing team view as a priority?
Grow in-store sales to franchisees. Grow in-store sales through a range of marketing channels. Grow digital sales through digital marketing channels. Grow top-line sales through eCommerce 75. What’s a benefit of pickup later?
Lets you show products that haven’t been released yet Lets you show products that are displayed in your store but are not available for immediate purchase Lets you show products that are available for pickup outside your store Lets you promote products that aren’t currently available in- store, but can be available for store pickup in a few days. 76. How do you calculate how much a store visit is worth to your business?
(In-store average order value) x (In-store purchase rate) x (online purchase rate) = Store visit conversion value (in-store average order value) x (Online purchase rate)= Store visit conversion value (In-store purchase rate) x (In-store average order value) = Store visit conversion value (Online purchase rate) x (in-store average order value) = Store visit conversion value 77. You want to try omnibidding, but recognize that some categories are offline only. Which omnibidding setup should you use?
Ad group level Campaign level Account level Ad level 78. Which of these is a best practice for setting up a Perfomance Max for omnichannel goals campaign?
Segment products by availability and product type Segment products by performance and business goals Include all products from the local product feed Include all products from the local product inventory feed 79. In regards to in-store goals, what is Performance Max’s key benefit?
Customizable campaign settings to meet specific business goals Manual controls for stronger performance Goals-based for maximizing your offline marketing goals Automed budget to optimize on performance 80. When would you use an affiliate location extension?
When an advertiser sells products or services through locations they do not own When an advertiser sells products or services to other manufacturers When an advertiser sells products or services through a location they own directly When an advertiser sells products or services through business-to-business commerce 81. Which of these budget and time parameters should you follow when running a Performance Max for store goals campaign?
Run for at least 10 days with a $500 daily budget Run for at least 30 days with a $500 daily budget Run for at least 10 days with a $250 daily budget Run for at least 30 days with a $250 daily budget 82. You recently launched a new line of kombucha products with the plan of selling them at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
Affiliate location extension with a Google-curated Chain Location extension with a Google curated chain Location extension with Business Profile Affiliate location extension with a Global Location Group 83. What does Google Merchant Center do?
Merchant Center lets you manage your store information and how it appears on Google Merchant Center lets you manage how your in-store and online product inventory appears on Google. Merchant Center lets you create, manage, and run your campaigns Merchant Center lets you create and edit affiliate locations and location extensions 84. What campaign objective would you set when creating a Performance Max for store goals campaign?
Local store visits and promotions Website traffic Sales Leads 85. You lead a small retailer’s marketing team. They’re expanding on their eCommerce business and plan to open 10 stores within the next few months. Their goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?
Omnichannel Omnichannel + Store Centric Store Centric Online + Omnichannel 86. If you were setting up a Performance Max for store goals campaign, which of these manual inputs would you need to provide?
ad creatives creative combinations bids ad placements 87. Assuming that a shopper interacts with a product or service multiple times online before making an in-store purchase, how should you approach an omnichannel strategy?
Encourage customers to shop in your preferred channel Meet customers wherever they’re at in their digital shopping journey Create a separate marketing strategy for online and offline channels Find different offline advertising channels to reach your customers 88. How would you define incrementally?
It’s a way to test variations of ad creative against each other It’s near real-time attribution to fuel short-term business and bidding decisions It’s a top-level modeling to understand what drives sales including media and all possible external factors It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign 89. You’re the proprietor of a small candy shop and want to learn about customers’ journeys from ad engagement to in-store visit. Which metric should you use?
Store Sales Store Visits Local Actions Ad Actions 90. Which option describes how Google accounts for a store visit?
When users see your ads and then visit your store, Google attributes those store visits back to the ad views When users purchase online and then visit a store, Google attributes those store visits back to the online purchase and engagement. When users make a purchase in store, Google attributes those store visits back to ad conversions. When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way. 91. Which of these attributes does a local product inventory feed require?
item_code store code product_type location ID 92. How do geo-based experiments work?
Geo experiments use random geographic regions assigned to control group. Geo experiments use non-overlapping geographic regions that are randomly assigned to a control or treatment group. Geo experiments use random geographic regions assigned to test group. Geo experiments use overlapping geographic regions that are assigned to a control or treatment group. 93. While Performance Max uses machine learning models to optimize many features, which three features will you still need to add manually? Choose two.
ad placements budget ad creatives creative combinations bids 94. You’re on the marketing team for a small housewares company that has 10 franchise locations. Each franchisee has a budget and wants to spend money to promote their location and drive in-store traffic. What recommendation would you make?
Set one campaign per country Set one campaign per region Set one campaign per location Set one campaign per city 95. When should you use a location extension over an affiliate location extension?
When you sell your products or services at other retailers and want to encourage people to visit the store location When you own your own business and you want to encourage people to visit your location When you sell your products or services to large chain and small businesses When you sell products or services in stores that share the same brand 96. Which of these location data sources requires a user to create an account and link it to Google Ads?
Google Merchant Center Google curated chains Business Profile Google Ads 97. What is incrementality?
It’s near real-time attribution to fuel short-term business and bidding decisions It’s a top-level modeling to understand what drives sales including media and all possible external factors It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign It’s a way to test variations of ad creative against each other 98. To determine whether an ad drove incremental results, what method would you use?
Store-Based User-Based Product-based Geo-Based 99. Which of these are prerequisites for reporting store visits? Choose two.
Link a Business Profile account Sufficient data to pass model quality and privacy thresholds Search Keywords Set up a location extension or affiliate location extension 100. You’re in charge of marketing for a small retailer that plans to expand on its eCommerce presence by opening 35 physical stores within the next few months. The goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?
Omnichannel Online + Omnichannel Omnichannel + Store Centric Store Centric 101. An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.
She prefers more control over all aspects of her Display campaigns. She wants to deliver both Search and Display Ads from the same campaign. She prefers to offer minimal input and relies on automated solutions. She wants the same level of results without managing the campaigns. FAQ
Are These Grow Offline Sales Certification Answer Correct? Yes, all these Grow Offline Sales Certification answers are 100% correct.
Are These Questions Are Latest One? Yes, all these questions are the latest ones to improve your experience. I keep updating the article with the latest answers, so check and bookmark the page.
Will I get a free certificate? Yes, at the end of the exam, you will be awarded a free certificate when you pass with min score.
What Is The Validity Of The Certificate? The maximum validity of the certificate is only 2 years.
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