Hamish’s website isn’t getting as many visitors as he’d like. He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you to do?

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Hamish’s website isn’t getting as many visitors as he’d like. He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you to do?

  1. Buy ad space on a search results page
  2. Bid for keywords to display your content in search engines
  3. Tag keywords within your website content
  4. Optimise your website’s design

Option: A, B

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