Hiroko is running a Search campaign for a couple of months and would like to make some improvements. Identify three ways that she can optimize her campaign after assessing performance.

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Hiroko is running a Search campaign for a couple of months and would like to make some improvements. Identify three ways that she can optimize her campaign after assessing performance.

Select All Correct Responses

1. Assess which audience targeting is performing best and double down
2. Don’t make changes until the campaign has been running for at least six months
3. Remove poorly performing creative and test out new creative
4. Turn on automated bidding

Correct Answer: A, C, D

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