How can affinity audiences help a company create awareness for a new product among potential customers?

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How can affinity audiences help a company create awareness for a new product among potential customers?

  1. It’ll allow them to reach people who have already engaged with their website.
  2. It’ll allow them to reach broad segments of the population that share common demographic traits.
  3. It’ll allow them to reach people based on an overview of their habits, passions, and lifestyles.
  4. It’ll allow them to reach people who are already in the market to purchase a similar product.

It’ll allow them to reach people based on an overview of their habits, passions, and lifestyles.

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