How do Omnichannel customers behave when making a purchase?

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How do Omnichannel customers behave when making a purchase?

  1. Omnichannel customers make purchases in-store only and account for disproportionately more sales
  2. Omnichannel customers interact with a product or service digitally multiple times before purchasing
  3. Omnichannel customers make purchases in silos, either online and in-person
  4. Omnichannel customers interact with a product or service at the store versus digitally

Omnichannel customers interact with a product or service digitally multiple times before purchasing

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