How does automating your bid contribute to a successful Google Ads campaign?

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How does automating your bid contribute to a successful Google Ads campaign?

  1. Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
  2. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
  3. Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.
  4. The customer journey has become more direct, so setting bids should be based on general user behavior.

Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

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