How does Google characterize geo-based experiments?

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How does Google characterize geo-based experiments?

  1. Geo experiments use overlapping geographic regions that are assigned to a control or treatment group.
  2. Geo experiments use random geographic regions assigned to control group.
  3. Geo experiments use non-overlapping geographic regions that are randomly assigned to a control or treatment group.
  4. Geo experiments use random geographic regions assigned to test group.

Geo experiments use non-overlapping geographic regions that are randomly assigned to a control or treatment group.

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