How does value-based bidding work to bid for conversions that drive business objectives?

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How does value-based bidding work to bid for conversions that drive business objectives?

  1. It uses machine learning to drive the highest impressions possible.
  2. It uses machine learning to maximize conversion value.
  3. It uses machine learning to drive the highest target impression share possible.
  4. It uses machine learning to drive the highest clickthrough rate possible.

It uses machine learning to maximize conversion value.

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