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How is credit dynamically attributed to each touch-point in data-driven attribution?
- It assigns the last touch-point 100% of the credit for the conversion.
- It algorithmically evaluates individual customer paths to assign credit.
- It is distributed evenly to every single touch in a buyer’s journey.
- It gives more credit to the touch-points closest to the conversion.
It algorithmically evaluates individual customer paths to assign credit.
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