How is using non-last-click attribution conversions useful for Performance Planner forecasts?

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How is using non-last-click attribution conversions useful for Performance Planner forecasts?

  1. To allocate budgets that drive incremental conversions
  2. To identify the most profitable location targeting
  3. To find growth opportunities regarding device targeting
  4. To take advantage of seasonal trends throughout the year

To allocate budgets that drive incremental conversions

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