How should you improve a video ad’s effectiveness in post-production?

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How should you improve a video ad’s effectiveness in post-production?

  1. Add closed captions since most viewers will watch with sound off.
  2. Lower the brightness to optimize for mobile device viewing.
  3. Remove supers so they don’t compete with the audio.
  4. Increase the pace and tighten the framing.

Increase the pace and tighten the framing.

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