How would you define incrementally?

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How would you define incrementally?

  1. It’s a way to test variations of ad creative against each other
  2. It’s near real-time attribution to fuel short-term business and bidding decisions
  3. It’s a top-level modeling to understand what drives sales including media and all possible external factors
  4. It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign

It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign

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