×

Hubspot Digital Marketing Certification Exam Answers: Get Certified in Digital Marketing

Here in this article, you will find the Hubspot Digital Marketing Certification Exam Answers which is also known by Hubspot Get Certified in Digital Marketing Answers. In this article, all the answers are arranged in a good order so that you don’t get confused while finding which is the right answer of which question.




You will also get your certification at the end of the exam if you are passing by answers to these answers. All these answers are personally for my exam and all these are correct and I’m hoping it will work the same for you also.

Note: In the Digital Marketing Course Exam answers you will be asked Random Questions and every time the question, as well as the order of question, is not the same. So if you are on a computer use CTRL + F to find any question & its answer, but if you are on mobile use the Find In Page option and paste your question.

Hubspot Digital Marketing Certification Exam Answers

Building a Content Creation Framework Answers

1. Fill in the blank: A content creation framework should be __________.




  1. Repeatable
  2. Organized
  3. Agile
  4. All of the above

2. Why is a naming system useful in content creation?

  1. It’s a fast way to create content.
  2. It’s an efficient way to review content.
  3. It’s an easy way to organize content.
  4. It’s an effective way to promote content.

3. True or false? Have your content reviewers make edits directly to your content as opposed to tracking changes because it makes the editing process quicker and more efficient.




  1. True
  2. False

How to Find the SEO Strategy that Fits Your Business Answers

1. Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll’s website, which search engine function is at play?

  1. Crawling
  2. Ranking
  3. Discovering
  4. Indexing

Improving Website Performance Answers

1. What is minification?

  1. A way to make a web browser smaller on a screen.
  2. The process of reducing unnecessary comments and spacing in the source code.
  3. The method for setting up viewport.
  4. A tool for hosting videos on a website.

2. Which of the following is a best practice for optimizing the elements on your web page to reduce the page size?

  1. Using Google Fonts instead of custom fonts.
  2. Using existing video hosting solutions.
  3. Compressing your images.
  4. Making your images responsive.
  5. All of the above.

3. Which of the following is a benefit of using image sprites?

  1. Improve consistency across your website
  2. Reduce the number of image files required on your website
  3. Make your images appear in high resolution
  4. Automatically add descriptive text to all of your images
  5. A and B
  6. All of the above

Creating Quality Blog Content Your Audience Loves to Read and Share

1. True or false? You should bold all variations of the keyword you’re trying to rank for on your blog post, as this helps the reader understand what’s most important on the page.

  1. True
  2. False

2. What is whitespace?

  1. The empty space on the page
  2. The area just after the featured image and the introduction
  3. The space on the page with text on it
  4. The space on the page with images on it

3. What is the head term in the title “Official guide to creating a mobile marketing strategy in 2019”?

  1. Strategy in 2019
  2. Official guide
  3. Mobile marketing
  4. Mobile marketing strategy in 2019

4. You read through a blog post from a co-worker that’s about two different topics. Is this good or bad?

  1. Good — the more topics that one post can cover, the better for SEO.
  2. Bad — pick just one topic per post to make it clear for readers and search engines.

5. Which of the following are areas to include CTAs on a blog post?

  1. At the top
  2. At the bottom
  3. Next to relevant content on the page
  4. A and B
  5. All of the above

6. When do effective writers write the introduction and conclusion for their blog posts?

  1. They write both the introduction and conclusion before they write the piece.
  2. They write both the introduction and conclusion after they’ve written the piece.
  3. They write both the introduction and conclusion while they’re writing the piece.
  4. They write the introduction before they write the piece and the conclusion after they’ve written the piece.

7. Fill in the blank: The following sentence is an example of ____________ voice. “Your father did the grocery shopping.”

  1. active
  2. passive
  3. reactive
  4. subtle

8. How can you make your writing more conversational?

  1. Make sure your copy is less than 500 characters.
  2. Use industry words as much as you can.
  3. Use contractions.
  4. Use fluffy words.

How to Create a Successful Video Marketing Strategy

1. How can you best lead your audience through their buyer’s journey?

  1. Include your brand logo.
  2. Include a call-to-action.
  3. Include bumper slides.
  4. Tell them your name.

2. True or false? Including a video at the top of a website page increases bounce rate.

  1. True
  2. False

3. All of the following are examples of video in the delight stage of the inbound methodology EXCEPT:

  1. Landing page promotional videos.
  2. A thank you video included in an email after purchasing a product or service.
  3. An onboarding video to get set up for success.
  4. All of the above

4. All of the following are examples of videos in the engage stage of the inbound methodology EXCEPT:

  1. Product demos sent via email.
  2. An onboarding video.
  3. Landing page promotional videos.
  4. All of the above

5. All of the following are examples of videos in the attract stage of the inbound methodology EXCEPT:

  1. Educational how-to videos that provide relevant tips.
  2. Thought leadership videos that establish you as an industry resource.
  3. Product demos sent via email.
  4. All of the above

Developing a Social Media Strategy

1. Why is social media an important part of inbound marketing?

  1. Social media helps you reach millions of people in distant countries.
  2. Users have the best customer service experiences in social media.
  3. Social media is a one-to-one medium you can use to market in a direct, human way.
  4. Social media has better advertising options than traditional media.

2. When you dig deeper into the development of your buyer persona, what type of information do you want to consider?

  1. Psychographics
  2. Return on investment
  3. Advertising results
  4. Word of mouth

1. Why should you start planning the structure of your team by looking at business goals?

  1. To help you determine what channels and content you’ll need and the staffing to make it happen.
  2. To know if advertising is a priority so you can allocate enough funds.
  3. To satisfy company stakeholders.
  4. To understand if roadblocks such as lack of time and lack of people are obstacles that you’ll need to overcome.

2. Which of the following steps is NOT one you need to think about when planning how to structure your social team?

  1. Plan your business and social goals one to three years out.
  2. Consider your stakeholders’ needs.
  3. Allocate or advocate for resources.
  4. Gather industry data to support your goal.

1. True or false? You should develop your social media budget before you create your social media plan.

  1. True
  2. False

2. What did Simon Sinek recommend you do to get people to buy in to your products or ideas?

  1. Be clear about all the features so that the customer is not confused.
  2. Outline all the steps you’re planning on taking to make sure that the product/project meets the customer’s needs.
  3. Explain to the customer why they need what you’re selling.
  4. Tell them how your product/project has worked for other types of people or companies.

Introduction to Paid Search Advertising

1. Running search ads for your brand keywords will help you:

  1. Reach new audiences unfamiliar with your brand
  2. Drive traffic from broad, high-traffic keywords
  3. Protect your brand from your competition’s ads
  4. Spend less money

2. Fill in the blank: A keyword set to ______ displays your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.

  1. broad match
  2. exact match
  3. negative match
  4. close match

3. Which of the following search advertising best practices will help you create an engaging ad experience?

  1. Include your keywords in your ad.
  2. Use specific language that matches the way your target audience speaks.
  3. Align your landing page to the copy of your ad.
  4. Use fewer words.

Creating a High-Performing Email

1. There are two main themes when creating high performing emails. One of these is selecting the right goal for your email. What is the second?

  1. Create a CTA that will direct people to that goal
  2. Create your email send
  3. Select a secondary goal for your email send
  4. Optimizing each part of your email to drive the conversions toward that goal.

HubSpot Digital Marketing Certification Final Exam Answers

  • There are 60 questions.
  • The exam takes about 1 hour to complete.
  • You must answer 45 questions correctly to pass.
  • You must wait 12 hours between attempts.
  • You have 3 hours to complete the exam.
  • Check your answers before submitting. You can’t go back and change them after you click submit.

1. True or false? A benefit of organic content promotion is the ability to develop and deliver highly targeted content to consumers who will find the content most relevant.

  1. True
  2. False

2. All of the following are attributes of a content creation workflow EXCEPT:

  1. Identifies outside influencers who will be contributing
  2. Identifies and organizes who is in charge of specific tasks
  3. How much money it will cost to complete initiative
  4. Breaks down all of the work needed to complete a specific initiative

3. True or false? You should use a consistent naming system to store and easily identify hosted files.

  1. True
  2. False

4. True or false? Your content creation framework should stay consistent over time.

  1. True, the best way to remain efficient is to stick with a process.
  2. True, the investment to update a process can be very expensive and time intensive.
  3. False, as business goals and content change, so should your process to support them.
  4. False, your process should be updated every time a new team member joins.

5. True or false? If you want to produce great content, then you need to hire an in-house content creator.

  1. True
  2. False

6. True or false? Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they’ve written their piece.

  1. True, it can be overwhelming to write an introduction first without knowing where the content is headed.
  2. True, the introduction is always the easiest part to write.
  3. False, writing an introduction first will help align the rest of the article.
  4. False, you should write your conclusion before your introduction.

7. Fill in the blank: The following sentence is an example of ____________ voice? “The grocery shopping was done by your father.”

  1. Active
  2. Passive
  3. Reactive
  4. Subtle

8. True or false? Never use acronyms in your writing.

  1. True, this helps avoid confusion.
  2. True, deleting acronyms makes your content more welcoming.
  3. False, use acronyms sparingly.
  4. False, your audience will know what the acronyms mean.

9. When is the most effective time to boost content on social media?

  1. When it’s performing well
  2. When it has a link to a website
  3. When it showcases one of your products or services
  4. You should boost every social media post no matter the context

10. Which network has the longest life for a piece of content?

  1. Facebook
  2. LinkedIn
  3. Snapchat
  4. Pinterest

11. On which social network should you share content most frequently?

  1. Facebook
  2. LinkedIn
  3. Twitter
  4. Pinterest

12. What does CRM stand for?

  1. Custom Rendering for Mobile
  2. Custom Relationship Modules
  3. Customer Relationship Management
  4. Customer Rotation Model

13. Which KPI is most likely to be a vanity metric?

  1. Reach
  2. Engagement
  3. Return on Investment (ROI)
  4. Retention and loyalty

14. There are three key components to sending the right email. Two of them are the right email and the right time. What is the third?

  1. The right person
  2. The right segments
  3. The right email platform
  4. The right buyer personas

15. What is the purpose of the delight stage of the inbound methodology?

  1. To exceed expectations
  2. To provide an outstanding experience every time a prospect or customer interacts with your company
  3. To go the extra step to ensure a prospect or customer accomplishes what they set out to do
  4. All of the above

16. True or false? As buying behavior changes, the inbound philosophy will also evolve.

  1. True
  2. False

17. Fill in the blanks: Tail winds are to ________ : as headwinds are to _________.

  1. Forces, friction.
  2. Friction, force.
  3. Ships, force.
  4. Ships, friction.

18. Fill in the blank: A keyword set to _____ match type will display your ad if the search term contains the same order of the words, but it can also contain additional words. 

  1. negative
  2. phrase
  3. broad
  4. specific

19. Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.

  1. phrase
  2. negative
  3. exact
  4. broad

20. If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use? 

  1. A negative keyword 
  2. A phrase keyword 
  3. A broad match modifier 
  4. A phrase match modifier

21. Which of the following represents a broad match keyword?

  1. wall art 
  2. “wall art”
  3. wall +art
  4. -wall art

22. What symbol would you use to add a negative keyword?

  1. /
  2. ^
  3. +

23. True or false: Quality score is an algorithm that scores each of your search ads on spelling and grammar.

  1. True
  2. False

24. From top to bottom, what should your search account structure hierarchy look like?

  1. Campaigns, ad groups, keywords 
  2. Ad groups, campaigns, keywords
  3. Keywords, campaigns, ad groups
  4. Keywords, ad groups, campaigns 

25. What is the benefit of including ad extensions in your search ads? 

  1. Take up more space in the SERPs
  2. Improve click-through rate 
  3. Provide more value to potential customers
  4. All of the above

26. Fill in the blank: When planning the timing of content in a calendar, _______.

  1. stick to a schedule and hold your team accountable to their deadlines
  2. create focus by only working on one project at a time
  3. remain flexible to account for changes
  4. have your team submit ideas they want to work on

27. What stage of the buyer’s journey is your audience in if they’re choosing a free trial or consultation?

  1. Awareness
  2. Engage
  3. Decision
  4. Delight

28. True or false? A content offer is something you create and publish in exchange for personal information, like an email address and a name.

  1. True
  2. False

29. Fill in the blank: Once a search engine bot discovers your web page, it _______.

  1. checks to see if the content is unique from its database of content
  2. checks to see if it can read all forms of media included within the page
  3. decides how relevant it is to certain search queries by indexing it based on signals like keywords used within it
  4. adds a cookie to it to come back later if it intends to rank it in the top 100

30. Fill in the blank: Measuring your website’s authority comes down to assessing the volume and quality of the ____________.

  1. title tags that are optimized for SEO
  2. pages your website ranks for on the first page of search engines
  3. backlinks you have to your website
  4. content that exists on your website

31. All of the following impact a website’s ability to rank on a search engine results page EXCEPT:

  1. URL
  2. Page title
  3. Meta description
  4. Header tags
  5. Site architecture

32. Which of the following is the best practice for optimizing the elements on a web page to reduce page size?

  1. Use Google Fonts instead of custom fonts. 
  2. Make your images responsive.
  3. Don’t compress your images.
  4. A and B
  5. All of the above

33. Scenario: Your business is going through a website redesign. The goal of the redesign is to update the look and feel of the website to better represent the brand. Your manager recommends a custom font to help make the content stand out. How should you respond?

  1. “That sounds great. Do we have a size and preferred color for this custom font?”
  2. “To save budget on a custom font, we should consider purchasing another brand’s custom font and making updates to it.”
  3. “We should consider using a Google font because they’re accessible to all web browsers.”

34. How could this sentence be corrected to cut out fluffy words? “I really just want to go to the arcade to play games in order to have fun.”

  1. “I really just want to go to the arcade to play games in order to have fun.”
  2. “I just want to go to the arcade to play games in order to have fun.”
  3. “I just want to go to the arcade to play games and have fun.”
  4. “I want to go to the arcade to play games and have fun.”

35. True or false? To help improve SEO, your URL should match the title of your blog post, word for word.

  1. True
  2. False

36. Fill in the blank: The ideal blog post title is _____ characters.

  1. 15
  2. 60
  3. 75
  4. 90

37. Which of the following is an example of a video in the attract stage?

  1. A promotional video featured on a landing page
  2. A social video that shows off your brand’s personality
  3. A testimonial of one of your customers with relatable stories
  4. A funny video of a cat sitting on a window sill

38. Which of the following is an example of a video in the engage stage?

  1. A promotional video featured on a landing page
  2. A social video that shows off your brand’s personality
  3. A testimonial of one of your customers with relatable stories
  4. A funny video of a cat sitting on a window sill

39. Which of the following is an example of a video in the delight stage?

  1. A promotional video featured on a landing page
  2. A social video that shows off your brand’s personality
  3. A testimonial of one of your customers with relatable stories
  4. A funny video of a cat sitting on a window sill

40. Fill in the blank: Videos related to __________ moments address company milestones, new product or service features, or other company-related updates.

  1. brand
  2. business
  3. entertainment
  4. sales

41. Your manager asks your thoughts on how to increase visibility on the business’s YouTube channel. Which response best aligns with how YouTube’s algorithm works?

  1. “YouTube as a channel is not worth the investment. There are far more valuable channels with SEO benefits that the business should focus on.”
  2. “While views are important, YouTube rewards videos with the most clicks. The more people that start watching a video, the more YouTube will feature your video.”
  3. “YouTube wants viewers to watch videos all the way through. We should focus on creating more engaging video content.”

42. All of the following are key places your videos can appear on YouTube EXCEPT:

  1. In search results
  2. On the homepage
  3. On a sponsored page
  4. In the trending system
  5. In subscriptions

43. Your manager tasks you with getting more of your web pages displayed in the featured snippet on a search engine results page. The best way to increase the number of your web pages that appear in featured snippets is by _______?

  1. answering a question in the form of a detailed list
  2. asking questions in your H4 headers
  3. embedding social media posts throughout your content
  4. creating a title tag with your primary keyword featured near the beginning of it

44. Fill in the blank: ________ refers to how well a document matches a search query.

  1. Authority
  2. Relevance
  3. Ranking
  4. Discover

45. Which of these KPIs demonstrate social media ROI? Choose all that apply.

  1. Direct sales revenue from social media, such as orders that come in from a coupon or links into your website that lead to purchase.
  2. Lead conversions from social media campaigns. This may vary from company to company but could include email signups, downloads of materials like an ebook, or activations of trial software.
  3. Customer ratings and reviews demonstrate strong engagement and opinion. They are also one of the biggest indicators to other people that a product or a service is worth buying.
  4. Customer satisfaction – it’s often tracked with a net promoter score (often called NPS), this gives you a sense of whether or not your social customer service efforts are working.

46. True or false? The holistic social media team model is common in growing companies. In this model, one team coordinates the approach to managing each social media account in partnership with other groups within the organization.

  1. True
  2. False

47. True or false? When getting started with a business Instagram account, consider purchasing at least 1,000 followers to make your brand look more credible and acquire followers at a faster rate.

  1. True
  2. False

48. True or false? Adding a string of meaningless numbers to your Instagram username could appear spammy.

  1. True
  2. False

49. Fill in the blank: When performing a social media content audit, begin by looking at all of the content you’ve posted in the last _________.

  1. 30 days
  2. 90 days
  3. two quarters
  4. year

50. True or false? You shouldn’t join a competitor’s Facebook Group. Doing so would only help increase their visibility, making it harder for you to create and grow a Facebook Group for your business.

  1. True
  2. False

51. True or false? You can have more than one key result per objective.

  1. True
  2. False

52. What’s an example of a measurable key result? Choose all that apply.

  1. Increase customer retention from 70% to 85%
  2. Grow net new contact rate from 5.6% to 9% by the end of Q4
  3. Improve the time on page above 3 minutes for all product-specific pages by the end of the month

53. Scenario: An exact-match keyword for one of your ads is “blue women’s t-shirts.” Which of the following search queries would generate this ad? Choose all that apply.

  1. Blue women’s t-shirts
  2. Blue women’s t-shirt
  3. Blue t-shirts
  4. Women’s t-shirts
  5. Women’s t-shirt

54. True or false? To deliver an ad only to people searching for dress shoes for men, you could modify your broad match keyword to “+men’s dress shoes.”

  1. True
  2. False

55. Having an understanding of what you’re trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to?

  1. Setting a goal
  2. Selecting a template
  3. Discussing with your team
  4. Sending your email

56. Fill in the blank: The ideal length of an email subject line is _____ characters.

  1. 41–50
  2. 55–75
  3. 10–20
  4. 75–100

57. ___________ characters is the average character length that will appear on a mobile device for your email.

  1. 10-15
  2. 23-36
  3. 41-50
  4. 50-65

58. Which of the following is NOT an example of paid media?

  1. Guest blog posts
  2. Boosted Facebook posts
  3. Google Ads
  4. Sponsored content

59. True or false: You should include either budget information or a time estimate in your content creation plan.

  1. True
  2. False

60. During the decision stage of the buyer’s journey, it’s effective to use which of the following content formats? Select all that apply.

  1. Case studies
  2. Infographics
  3. Testimonials
  4. eBooks

Conclusion

That’s all about the Hubspot Digital Marketing Certification Exam Answers: Get Certified in Digital Marketing final exam answers. If this article really helped you to pass the examination then make sure share this with your friends on social media and let them know about this it.

Happy Learning!

Leave a Comment