If an advertiser participates in a private auction and their bid isn’t the highest, what happens?

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If an advertiser participates in a private auction and their bid isn’t the highest, what happens?

  1. The advertiser will still receive half of the deal impressions.
  2. All deal impressions will go to the advertiser with the highest bid.
  3. The deal will be automatically cancelled.
  4. The advertiser will win the auction.

All deal impressions will go to the advertiser with the highest bid.

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