In a Google Display ad campaign, Cynthia sees a default CPA of $20 in the account, but the actual CPA she’s using to measure success is $15. What would account for the $5 difference?

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In a Google Display ad campaign, Cynthia sees a default CPA of $20 in the account, but the actual CPA she’s using to measure success is $15. What would account for the $5 difference?

  1. She isn’t including conversions from current members.
  2. She’s including view-through conversions.
  3. She doesn’t have conversion tracking set up.
  4. She isn’t including Gmail and YouTube users.

She’s including view-through conversions.

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