In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

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In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

  1. Callout and Divert
  2. Callout and Distract
  3. Call-to-action and Disrupt
  4. Connect and Direct

Connect and Direct

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