James is a marketer at PopWeb, a user-focused organization. James has been given advice to establish a relationship with the development team at PopWeb.

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James is a marketer at PopWeb, a user-focused organization. James has been given advice to establish a relationship with the development team at PopWeb.

Why is it important for a user-focused organization such as PopWeb, for marketers to establish relationships with developers?

  1. To encourage developers to implement marketing related changes quicker than usual
  2. To build morale within the organization and, in turn, promote a supportive work environment
  3. To understand the constraints that limits developers when they’re building a site or app
  4. To gain assistance from the developers when it comes to creating content on Google Ads

To understand the constraints that limits developers when they’re building a site or app

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