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Javier wants to use a Display campaign to grow sales while making sure conversions, on average, don’t exceed a certain cost. He is intrigued by the Smart bidding options available. Which option should he prioritize, and why?
- Target Impression Share, because it grows both awareness and conversions at an assigned cost point.
- Maximize Conversions, because it doesn’t require historical conversion data.
- Target CPA, because it grows conversion volume at his target cost per acquisition.
- Enhanced CPC, because it offers the greatest amount of control over the bidding process.
Target CPA, because it grows conversion volume at his target cost per acquisition.
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