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Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she only has limited time and budget. What actions could Jo take for each of these findings?
- Customers access the shop a lot on mobile – Introduce responsive design
- Customers want to find a specific product – Add a search feature
- There are lots of website visits but no one is buying the products – Add customer reviews
- Repeat customers add products to their cart but are not checking out – Create registration for customer accounts
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